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Cited by 650

The DOI matches its Crossref record; 67 of the 67 references it cites were found in a registry or an index.

‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry

Djafarova, Elmira, Bowes, Tamar·2021·Journal of Retailing and Consumer Services
DOI 10.1016/j.jretconser.2020.102345
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Abstract

Abstract This paper investigates what types of Instagram marketing tools are the most effective in relation to Generation Z's impulse purchasing behaviour within fashion industry in the context of the United Kingdom. The research applies Stimulus-Organism-Response model to the context of Instagram. The findings of this qualitative study based on eight extensive focus groups conclude that there are significant gender differences in relation to impulse purchasing behaviour on Instagram. Instagram is vastly influential in encouraging impulse purchases amongst females, however, this was not the case for male participants. A revised Stimulus-Organism-Response model is proposed to Instagram, concluding that advertisements, opinion leaders and user-generated content act as stimuli (S) in evoking positive emotions (O), which subsequently trigger impulse purchases (R) in Generation Z females.

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Citations

Cites

Research works printed but not linked: 7

  1. Dimock, 2019, vol. 17, 1
  2. Fernandes, 2019, Influence of social reference groups on consumer buying behavior: a review, J. Manag. Res., 19, 131
  3. Flurry, 2016, Consumer ethics of adolescents, J. Market. Theor. Pract., 24, 91, 10.1080/10696679.2016.1089766 · doi:10.1080/10696679.2016.1089766
  4. Khan, 2018, Instagram as a marketing tool for luxury brands, Int. J. Manag. Bus. Res., 8, 120
  5. Ochieng, 2018, The use of focus group discussion methodology: insights from two decades of application in conservation, Methods in Ecology and Evolution, 9, 20, 10.1111/2041-210X.12860 · DOI · Paper page
  6. Stachowiak-Krzyżan, 2019, The use of social media by young consumers in purchasing processes, Marketing of Scientific and Research Organizations, 31, 84, 10.2478/minib-2019-0014 · doi:10.2478/minib-2019-0014
  7. Triwidisari, 2017, The relationships between Instagram social media usage, hedonic shopping motives and financial literacy on impulse buying, Dinamika Pendidikan, 12, 170, 10.15294/dp.v12i2.13565 · doi:10.15294/dp.v12i2.13565

Cited by

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Metadata

Authors
Djafarova, E., & Bowes, T.
Venue
Journal of Retailing and Consumer Services
Publisher
Elsevier BV
Published
2021-03
Volume
59
Pages
102345
ISSN
0969-6989 (ISSN-L)
DOI
10.1016/j.jretconser.2020.102345
OpenAlex
W3094261768
Cited by
650
References
67
FWCI
62.94
Type
journal article
Language
en
Open access
closed
Licence
  • www.elsevier.com/tdm/userlicense/1.0/ (tdm)
  • www.elsevier.com/legal/tdmrep-license (tdm)

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.