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Bridging differing perspectives on technological platforms: Toward an integrative framework
Open accessAbstract
An integrative framework is proposed to advance management research on technological platforms, bridging two theoretical perspectives: economics, which sees platforms as double-sided markets, and engineering design, which sees platforms as technological architectures. While the economic perspective informs our understanding of platform competition, the engineering design perspective informs our view of platform innovation. The article argues that platforms can be usefully conceptualized as evolving organizations or meta-organizations that: (1) federate and coordinate constitutive agents who can innovate and compete; (2) create value by generating and harnessing economies of scope in supply or/and in demand; and (3) entail a modular technological architecture composed of a core and a periphery. In support of this conceptualization, a classification system is presented, indicating that technological platforms appear in a variety of organizational forms: within firms, across supply chains, and across industry innovation ecosystems. As an illustration, the framework is then applied to derive a simple model highlighting patterns of interaction between platform innovation and competition, yielding hypotheses that could be tested empirically by future scholars.
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“Because of their central role in encouraging project development, they are often thought to foster an ecosystem under the sponsorship of a platform leader which develops and provides specific functionality to smaller projects (Gawer, 2014).”
From The sustainability of open source commons (2023) · cites this paper as Gawer, 2014
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“It also shows that content creators face a ‘winner-take-all’ situation (Cennamo and Santalo 2013, p. 1331; Gawer 2014, p. 1241).”
From Content Creators Between Platform Control and User Autonomy: The Role of Algorithms and Revenue Sharing (2023) · cites this paper as Gawer 2014
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“Even in the service innovation literature (Barrett et al. 2015;Lusch and Nambisan 2015), where value-in-use is emphasized, and in the platform and network effects literature (Gawer 2014;Parker et al. 2016), where demand and user adoption are important, there is a lack of a vocabulary and coherent framework for dealing with use recombination and how it relates to value creation and capture in digit”
From Recombination in the open-ended value landscape of digital innovation (2018) · cites this paper as Gawer 2014
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“This paper also develops ideas about the sustainability of shock effects (McDonagh and Prothero 2014) and the technological open innovation process in the USA based on value cocreation, which can be divided into several types (Iansiti and Levien 2004; Gawer 2014; Chang et al.”
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Basaure, A., Vesselkov, A., & Töyli, J. (2019) · Technovation · doi:10.1016/j.technovation.2019.102101 · Cited by 65
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BackgroundMobile Gaming Production Networks, Platform Business Groups, and the Market Power of China’s Tencent
Coe, N. M., & Yang, C. (2021) · Annals of the American Association of Geographers · doi:10.1080/24694452.2021.1933887 · Cited by 68
“The development of mobile apps as platform intermediaries has been extensively examined in the media studies (e.g., Nieborg and Helmond 2019) and technology literatures (e.g., Gawer 2014; Oh, Koh, and Raghunathan 2015).”
BackgroundHaki, K., Blaschke, M., Aier, S., Winter, R., & Tilson, D. (2022) · European Journal of Information Systems · doi:10.1080/0960085x.2022.2136542 · Cited by 67
“An innovation platform is a digital technology foundation (e.g., a cloud-based enterprise software platform), providing building blocks upon which partners can jointly develop new innovations that are loosely coupled to the platform (Cusumano et al., 2019; Gawer, 2014; Tiwana et al., 2010).”
BackgroundSystems of innovation and innovation ecosystems: a literature review in search of complementarities
Bassis, N. F., & Armellini, F. (2018) · Journal of Evolutionary Economics · doi:10.1007/s00191-018-0600-6 · Cited by 62
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“The conceptualization of ICTs and digital technologies as modular architectures (Baldwin and Clark, 2006; Yoo et al., 2012) has informed digital innovation research, resulting in a dominant view that digital ecosystems are platform ecosystems (de Reuver et al., 2018; Gawer, 2014; Yoo et al., 2010).”
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“Platforms can be understood as evolving organizations or even meta-organizations (Gawer 2014).”
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“Beyond the literature on private collective models, literatures on technological platforms (Gawer & Cusumano 2002; Gawer & Henderson 2007; Gawer 2009, 2014; Boudreau 2010; Boudreau & Hagiu 2009; Eisenmann 2008; Eisenmann et al. 2011, Nambisan and Sawhney 2011;Tiwana et al. 2010), innovation…”
BackgroundSustainability as a Challenge and Driver for Novel Ecosystemic 6G Business Scenarios
Yrjölä, S., Ahokangas, P., & Matinmikko‐Blue, M. (2020) · Sustainability · doi:10.3390/su12218951 · Cited by 58
“From the economics research perspective, connecting the demand and supply sides to enable sustainable growth and create new markets is crucial [12].”
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“organization in an interconnected world (Gawer, 2014).”
BackgroundUncovering value creation in innovation ecosystems: paths towards shared value
Arena, M., AZZONE, G. F., & Piantoni, G. (2021) · European Journal of Innovation Management · doi:10.1108/ejim-06-2021-0289 · Cited by 60
Steps toward a digital ecology: ecological principles for the study of digital ecosystems
Márton, A. (2021) · Journal of Information Technology · doi:10.1177/02683962211043222 · Cited by 68
“…for instance, conceptualizing the environment as a market of voluntary participants (e.g. Airbnb managing a market of hosts and guests) or as a periphery of innovators complementing a product-platform (e.g. Apple managing external app developers) (Eaton, Elaluf-Calderwood et al. 2015, Gawer 2014).”
BackgroundGovernance rigidity, industry evolution, and value capture in platform ecosystems
Uzunca, B., Sharapov, D., & Tee, R. (2022) · Research Policy · doi:10.1016/j.respol.2022.104560 · Cited by 65
Designing Scalable Digital Business Models
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“Second, due to the demand-side economies of scale by the indirect network effect (Gawer, 2014), digital platform-based transactions tend to occur repeatedly in the large markets, as long as new and old transactional parties continue to join the ecosystem through digital platforms with the positive feedback loop of net…”
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“In contrast, the IBM managers adopted what is now called an “open” platform strategy (Ferguson and Morris, 1993; Gawer and Cusumano, 2002; West, 2003; Boudreau, 2010; Baldwin and Woodard, 2011; Eisenmann, Parker and Van Allstyne, 2011; Gawer, 2014).”
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“Platforms thus tend to be understood as ‘platforms as markets’ or ‘platforms as modular technological architectures’ (Gawer, 2014).”
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“17 To gain an awareness of a variety of interdisciplinary perspectives on sharing economy platforms, see Gawer (2014).”
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“Ecosystems research provides ample evidence of changing schemas to change ecosystem structures (Hannah and Eisenhardt 2018) and of concerted strategies to bring alignment among varied and valuable—but not necessarily structured—complementarities (Gawer 2014, Adner 2017).”
BackgroundJohnson, M., Roehrich, J. K., Chakkol, M., & Davies, A. C. (2021) · International Journal of Operations & Production Management · doi:10.1108/ijopm-08-2020-0536 · Cited by 53
“Gawer (2014) argues that platforms can be usefully conceptualised as evolving organisations or metaorganisations that: (i) federate and coordinate constitutive agents who can innovate and compete; (ii) create value by generating and harnessing economies of scope in supply and / or in demand; and…”
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“We adhere to the platform framework as put forward by Gawer (2014) and Gawer and Cusumano (2014).”
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“It also shows that content creators face a ‘winner-take-all’ situation (Cennamo and Santalo 2013, p. 1331; Gawer 2014, p. 1241).”
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“Further refining this definition, Gawer (2014) identifies two ways of thinking about platforms: either as technological architectures or as multisided markets.”
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“…as well as complementary innovators, are critical underpinnings of an activity system that strives for innovation for collective aims and goals [42,43], the different stakeholders in the Chinese context have provided new value to each other basically on the unified platform, built by MOE, where…”
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Wan, X., & Jing, C. (2017) · Electronic Markets · doi:10.1007/s12525-017-0280-3 · Cited by 50
Cha, H. (2020) · Journal of International Management · doi:10.1016/j.intman.2020.100755 · Cited by 48
Yang, C. (2021) · Global Networks · doi:10.1111/glob.12352 · Cited by 47
Mertens, K. G., Rennpferdt, C., Greve, E., Krause, D., & Meyer, M. (2022) · Journal of Product Innovation Management · doi:10.1111/jpim.12642 · Cited by 47
Open data platforms: Discussing alternative knowledge epistemologies
Danneels, L., Viaene, S., & den Bergh, J. V. (2017) · Government Information Quarterly · doi:10.1016/j.giq.2017.08.007 · Cited by 47
“The identification of different platform types is based on an exogenous variable, such as the organizational form (Gawer, 2014).”
BackgroundInfluentialKollmann, T., Hensellek, S., de Cruppe, K., & Sirges, A. (2019) · Electronic Markets · doi:10.1007/s12525-019-00369-4 · Cited by 51
“Electronic marketplaces such as Uber or Airbnb represent a nascent but rapidly evolving category among digital platforms (Gawer 2014; McIntyre and Srinivasan 2017; Täuscher and Laudien 2018).”
BackgroundNew digital threats to media pluralism in the information age
Parcu, P. L. (2019) · Competition and Regulation in Network Industries · doi:10.1177/1783591719886101 · Cited by 47
“…which arise when the benefit to users in one group depends on the number of users in the other, fuel a self-reinforcing feedback loop that has the effect of hardening the incumbent platform’s base advantages (Gawer, 2014, p. 1241) favoring ‘‘winner takes all’’ or ‘‘winner takes most’’ dynamics.”
Platform Development: Emerging Insights From a Nascent Industry
Shi, X., Li, F., & Chumnumpan, P. (2020) · Journal of Management · doi:10.1177/0149206320929428 · Cited by 59
“…extends the understanding of firm 2066 Journal of Management / November 2021 boundaries by answering the call from Nambisan (2017) for the drivers of platform firms’ fluid boundaries and the calls from earlier works for this same line of research (e.g., Gawer, 2014; Schreyögg & Sydow, 2010).”
InfluentialFrey, A., Trenz, M., & Veit, D. J. (2019) · Journal of Business Economics · doi:10.1007/s11573-019-00948-z · Cited by 50
“Their services facilitate the exchange between different types of consumers that otherwise could not transact with each other (Gawer 2014).”
BackgroundDiscovering Business Models of Data Marketplaces
Fruhwirth, M., Rachinger, M., & Prlja, E. (2020) · Hawaii International Conference on System Sciences (HICSS) · doi:10.24251/hicss.2020.704 · Cited by 45
“These groups perform exchanges of goods by using pricing strategies [18, 31].”
BackgroundRodón, J., & Eaton, B. A. (2021) · Journal of Information Technology · doi:10.1177/02683962211013362 · Cited by 59
“…platform can be understood from a number of perspectives including engineering, economic, or organizational forms (Rolland et al., 2018), which might be thought of in terms of infrastructural architectures, mul-tisided markets, and ecosystems, respectively (Alaimo et al., 2020; Gawer, 2014).”
BackgroundSignalling Strategies of Exporters on Internet Business‐to‐Business Platforms
Jean, R. “., & Kim, D. (2021) · Journal of Management Studies · doi:10.1111/joms.12761 · Cited by 48
Fellnhofer, K. (2021) · Technovation · doi:10.1016/j.technovation.2021.102384 · Cited by 48
Bomtempo, J. V., Alves, F. C., & Oroski, F. D. A. (2017) · Faraday Discussions · doi:10.1039/c7fd00052a · Cited by 45
Platform-Based Business Models: Insights from an Emerging AI-Enabled Smart Building Ecosystem
Xu, Y., Ahokangas, P., Turunen, M., Mäntymäki, M., & Heikkilä, J. (2019) · Electronics · doi:10.3390/electronics8101150 · Cited by 55
“The technology platform thinking is often associated with the dyadic components of “core” and “peripherals” [67,77].”
InfluentialMore friends than foes? The impact of automobility-as-a-service on the incumbent automotive industry
Wells, P., Wang, X., Wang, L., Liu, H., & Orsato, R. J. (2020) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2020.119975 · Cited by 51
“The ‘platform’ business model whereby supply and demand are mediated in an internal market, hosted by the focal firm and usually accessible from a range of digital devices, is a specific variant of the value-network businss model (Gawer, 2014; Thomas et al., 2015).”
BackgroundPlatform-based innovation ecosystems: Entering new markets through holographic strategies
Barile, S., Simone, C., Iandolo, F., & Laudando, A. (2022) · Industrial Marketing Management · doi:10.1016/j.indmarman.2022.07.003 · Cited by 46
The emergence of the ecosystem management function in B2B firms
Gomes, L. A. D. V., Facin, A. L. F., Leal, L. F., Zancul, E. D. S., Salerno, M. S., & Borini, F. M. (2022) · Industrial Marketing Management · doi:10.1016/j.indmarman.2021.12.015 · Cited by 57
Battle on the Wrong Field? Entrant Type, Dominant Designs, and Technology Exit
Chen, T., Qian, L., & Narayanan, V. K. (2017) · Strategic Management Journal · doi:10.1002/smj.2669 · Cited by 43
Here’s an Opportunity: Knowledge Sharing Among Competitors as a Response to Buy-in Uncertainty
Botelho, T. L. (2018) · Organization Science · doi:10.1287/orsc.2018.1214 · Cited by 43
“A main advantage of engaging in knowledge sharing through a digital platform is capitalizing on the network effects commonly associated with such platforms (Evans 2003; Gawer 2011, 2014; Rochet and Tirole 2006).”
Background
Metadata
- Authors
- Gawer, A.
- Affiliations
- Imperial College London (GB)
- Corresponding author
- Gawer, Annabelle
- ORCID
- Gawer, Annabelle
- Venue
- Research Policy
- Publisher
- Elsevier BV
- Published
- 2014-09
- Volume
- 43
- Issue
- 7
- Pages
- 1239-1249
- ISSN
- 0048-7333 (ISSN-L)
- OpenAlex
- W2052419127
- Cited by
- 1,869
- References
- 98
- Citations by year
- 2026: 184 · 2025: 181 · 2024: 193 · 2023: 213 · 2022: 223 · 2021: 274 · 2020: 197 · 2019: 137 · 2018: 115 · 2017: 80 · 2016: 38 · 2015: 28 · 2014: 4
- FWCI
- 153.39
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Locations
- Research Policy (publishedVersion, cc-by)
- Surrey Research Insight Open Access (The University of Surrey) (submittedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Spiral (Imperial College London) (submittedVersion, other-oa)
- Funders
- EPSRC NEMODE Network+
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Product Development and Customization
- Keywords
- technology platforms, technical architecture, platform competition, platform innovation, meta-organizations, economies of scope, modular architecture, core-periphery, platform classification, supply chain platforms, innovation ecosystems, integrative framework
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