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Bridging differing perspectives on technological platforms: Toward an integrative framework
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An integrative framework is proposed to advance management research on technological platforms, bridging two theoretical perspectives: economics, which sees platforms as double-sided markets, and engineering design, which sees platforms as technological architectures. While the economic perspective informs our understanding of platform competition, the engineering design perspective informs our view of platform innovation. The article argues that platforms can be usefully conceptualized as evolving organizations or meta-organizations that: (1) federate and coordinate constitutive agents who can innovate and compete; (2) create value by generating and harnessing economies of scope in supply or/and in demand; and (3) entail a modular technological architecture composed of a core and a periphery. In support of this conceptualization, a classification system is presented, indicating that technological platforms appear in a variety of organizational forms: within firms, across supply chains, and across industry innovation ecosystems. As an illustration, the framework is then applied to derive a simple model highlighting patterns of interaction between platform innovation and competition, yielding hypotheses that could be tested empirically by future scholars.
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“Because of their central role in encouraging project development, they are often thought to foster an ecosystem under the sponsorship of a platform leader which develops and provides specific functionality to smaller projects (Gawer, 2014).”
From The sustainability of open source commons (2023) · cites this paper as Gawer, 2014
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“It also shows that content creators face a ‘winner-take-all’ situation (Cennamo and Santalo 2013, p. 1331; Gawer 2014, p. 1241).”
From Content Creators Between Platform Control and User Autonomy: The Role of Algorithms and Revenue Sharing (2023) · cites this paper as Gawer 2014
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“Even in the service innovation literature (Barrett et al. 2015;Lusch and Nambisan 2015), where value-in-use is emphasized, and in the platform and network effects literature (Gawer 2014;Parker et al. 2016), where demand and user adoption are important, there is a lack of a vocabulary and coherent framework for dealing with use recombination and how it relates to value creation and capture in digit”
From Recombination in the open-ended value landscape of digital innovation (2018) · cites this paper as Gawer 2014
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“It’s no wonder that some scholars observe that competition among individual businesses will soon transform into competition among technology platforms [5, 8].”
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Hota, P. K., Villari, B. C., & Subramanian, B. (2018) · Journal of Information Technology Case and Application Research · doi:10.1080/15228053.2018.1485414 · Cited by 6
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“These perspectives are similar to those Gawer (2014) present in a review of platform literature; the economic perspective that describes platforms as intermediaries that connect categories of users that else would not connect, and the engineering perspective that consider platforms as technical…”
BackgroundOrganizing to Achieve Modular Architecture Across Different Products
Marion, T. J., & Meyer, M. H. (2018) · IEEE Transactions on Engineering Management · doi:10.1109/tem.2018.2790839 · Cited by 6
“of research, particularly in technology intensive systems [16], [23], and there is a stream of literature on the restrictiveness of fixed structures on a firm’s innovative capability [45], [81].”
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“Th e idea behind MSPs is to connect two or more interdependent user groups, by playing intermediation or a matchmaking role (Gawer, 2014; Evans and Schmalensee, 2016).”
BackgroundDevelopment of the platform economy in the global digital environment
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“Streaming giants operate in the platform economy, where network effects come into play (Eisenmann et al., 2006; Gawer, 2014: 1240 – 1241; Stallkamp and Schotter, 2021: 69 – 73).”
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“Harnessing a collaborative digital ecosystem platforms as HLDBE, actors are shifted from offline operations to online operations for cost minimization, value creation, technical knowhow exchange (Gawer, 2014).”
BackgroundTechnical and Social Complexity
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Metadata
- Authors
- Gawer, A.
- Affiliations
- Imperial College London (GB)
- Corresponding author
- Gawer, Annabelle
- ORCID
- Gawer, Annabelle
- Venue
- Research Policy
- Publisher
- Elsevier BV
- Published
- 2014-09
- Volume
- 43
- Issue
- 7
- Pages
- 1239-1249
- ISSN
- 0048-7333 (ISSN-L)
- OpenAlex
- W2052419127
- Cited by
- 1,869
- References
- 98
- Citations by year
- 2026: 184 · 2025: 181 · 2024: 193 · 2023: 213 · 2022: 223 · 2021: 274 · 2020: 197 · 2019: 137 · 2018: 115 · 2017: 80 · 2016: 38 · 2015: 28 · 2014: 4
- FWCI
- 153.39
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Locations
- Research Policy (publishedVersion, cc-by)
- Surrey Research Insight Open Access (The University of Surrey) (submittedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Spiral (Imperial College London) (submittedVersion, other-oa)
- Funders
- EPSRC NEMODE Network+
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Product Development and Customization
- Keywords
- technology platforms, technical architecture, platform competition, platform innovation, meta-organizations, economies of scope, modular architecture, core-periphery, platform classification, supply chain platforms, innovation ecosystems, integrative framework
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