Cited by 809Consumer Behavior in Brand Consumption and IdentificationNonprofit Sector and VolunteeringConsumer Market Behavior and Pricing

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Charitable programs and the retailer: do they mix?

Ellen, Pam Scholder, Mohr, Lois A, Webb, Deborah J·2000·Journal of Retailing

DOI 10.1016/s0022-4359(00)00032-4

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Authors: Ellen, P. S., Mohr, L. A., & Webb, D. J.
Affiliations: Georgia State University (US)
University of West Georgia (US)
Corresponding author: Ellen, Pam Scholder
Venue: Journal of Retailing
Publisher: Elsevier BV
Published: 2000-07
Volume: 76
Issue: 3
Pages: 393-406
ISSN: 0022-4359 (ISSN-L)
DOI: 10.1016/s0022-4359(00)00032-4
OpenAlex: W2079192694
Cited by: 809
References: 21
Citations by year: 2026: 16 · 2025: 15 · 2024: 40 · 2023: 41 · 2022: 43 · 2021: 36 · 2020: 42 · 2019: 51 · 2018: 52 · 2017: 49 · 2016: 54 · 2015: 51 · 2014: 45 · 2013: 53 · 2012: 47
FWCI: 19.36
Type: journal article
Language: en
Open access: closed
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations: Journal of Retailing (publishedVersion)
Topics: Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
Social Sciences › Sociology and Political Science › Nonprofit Sector and Volunteering
Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
Keywords: cause-related marketing, retail promotions, attribution theory, gift-giving, disaster causes, cash donations, grocery stores

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Charitable programs and the retailer: do they mix?

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