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Saylor, B. S. (2005) · Cited by 1

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Daboul, M. (2016) · NECTAR - Northampton Electronic Collection of Thesis and Research (University of Northampton) · Cited by 1

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The Core Challenge of CSR in Entrepreneurial Ventures

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한국형 기업의 사회적 책임활동 측정을 위한 척도 개발 연구

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Explorando el perfil del consumidor universitario. Un estudio de caso de una escuela socialmente responsable en México

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Doa quem está envolvido: um estudo sobre a doação em lives com o uso de QR Code em um contexto de pandemia de COVID-19

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Corporate social responsibility communication: firm strategies and consumer responses

Green, T. D. (2012) · Summit (Simon Fraser University) · Cited by 1

Factors influencing consumer intentions to purchase seasonally discounted Reebok athletic footwear

Lorterapong, A. (2026) · University of Southern Queensland ePrints (University of Southern Queensland) · doi:10.26192/9x771 · Cited by 1

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Social Responsibility in International Advertising

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Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy

Langan, R. J. (2014) · Digital Commons - University of South Florida (University of South Florida) · Cited by 1

Whether and Where to Spend Mandatory CSR?Preprint

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Thematic vs taxonomic sponsorship articulations : investigating differences by team identification and articulation in message processing and outcomes

Mahar, C. M. (2016) · QUT Business School; School of Advertising, Marketing & Public Relations · Cited by 1

CAUSE RELATED MARKETING AND ITS IMPACT ON SALES: MEDIATING BY BRAND LOYALTY AND CUSTOMER PURCHASE INTENTION

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The role of corporate social responsibility for flood mitigation among Malaysian companies

Sanil, H. S. (2019) · Cited by 1

Grundlagen des Cause-Related-Marketings

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Proactive vs. Reactive: How Brands Engage in Corporate Socio-political Activism Across Social IssuesPreprint

Taylor, W., Crabbe, R., Thomas, J. S., & Chintagunta, P. K. (2023) · SSRN Electronic Journal · doi:10.2139/ssrn.4473758 · Cited by 2

Experimental Studies on Moral Values in Finance : Windfall Gains, Socially Responsible Investment, and Compensation Plans

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Zasuwa, G. (2016) · Cited by 1

Handlungsempfehlungen für den erfolgreichen Einsatz von CrM

Stumpf, M., & Teufl, I. (2013) · Springer eBooks · doi:10.1007/978-3-8349-3718-6_9

Using sport for corporate social responsibility (CSR) in Finland

Hakala, A. (2015) · Jyväskylä University Digital Archive (University of Jyväskylä)

ANALYSIS OF CAUSE RELATED MARKETING APPLICATION ON DOVE SISTERHOOD PROGRAM TOWARD BRAND LOYALTY OF DOVE HAIRTHERAPY IN SEMARANG

Firmansyah, A., & Dirgantara, I. M. B. (2010)

A RESPONSABILIDADE SOCIAL À LUZ DA PERCEPÇÃO DE JUSTIÇA DE PREÇO

Mota, M. D. O., de Lima, R. C., & de Freitas, A. A. F. (2009) · DOAJ (DOAJ: Directory of Open Access Journals) · doi:10.21714/1984-6975faces2009v8n3art158

Cause-related marketing as a peripheral cue?

Mardian, N. (2002) · Open ULeth Scholarship (OPUS) (University of Lethbridge)

The Publication Of Hotels’ Corporate Social Responsibility On The Internet And Its Influence On The Client’s Decision To Make A Reservation

Sánchez-Medina Agustín, J., Quintero, R., Silva, L. P., & Mônica, M. (2013)

Is corporate rebranding a double-edged sword? Consumers` ambivalence towards corporate rebranding of familiar brands

Phang, G. I. (2014) · ASIA MARKETING JOURNAL · doi:10.53728/2765-6500.1569

Does Corporate Social Responsibility matter to the Consumer? Evidence from Mauritius

Oogarah-Hanuman, V., Cheong, E. T., & Ramdhony, D. (2012) · Research Journal of Social Science & Management

Kluczowe elementy oferty marketingu społecznie zaangażowanego

Zasuwa, G. (2012) · CeON Repository (Centre for Evaluation in Education and Science)

Исследования социальной ответственности компании

Нагорнов, А. В., & Сергеевна, С. М. (2010) · Journal of Corporate Finance Research / Корпоративные Финансы · doi:10.17323/j.jcfr.2073-0438.1.2.2007.112-132

Visual processing and need for cognition can enhance event-sponsorship outcomes: How sporting event sponsorships benefit from the way attendees process themPreprint

Scheinbaum, A. C., Lacey, R., & Cornwell, T. B. (2014) · SSRN Electronic Journal · doi:10.2139/ssrn.2448393

Voluntariado empresarial: motivação e práticas

Nave, A. (2012) · Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)

Os efeitos do cause-related marketing no comportamento do consumidor

da Silva, R. C. M., & Motta, P. C. D. M. (2014) · Revista Pensamento Contemporâneo em Administração · doi:10.12712/rpca.v8i2.297

Brand Partnerships and the Determinants for Success

Newmeyer, C. E. (2011) · D-Scholarship@Pitt (University of Pittsburgh)

Le marketing de partage comme outil de marketing pour l'entreprise

Turgeon, N., & Martin, D. (2002) · Gestion · doi:10.3917/riges.271.0022

Knowledge transfer methods between founder firms and corporate foundations

Minciullo, M., & Pedrini, M. (2013) · Academy of Management Proceedings · doi:10.5465/ambpp.2013.15601abstract

Marchi ecologici e percorsi "credibili" di sostenibilità: uno studio sulle imprese con l'Eu Ecolabel nel territorio italiano

Chiara, A. D. (2015) · MERCATI & COMPETITIVITÀ · doi:10.3280/mc2015-002007

Brand social responsibility : construct and scale developemnt [sic]

Barki, S. (2009) · Spectrum Research Repository (Concordia University)

Corporate social responsibility in China's housing market: House-buyers' perspectives

Han, B. (2011) · International Conference on Management Science and Engineering (ICMSE) · doi:10.1109/icmse.2011.6070106

A slight suspicion may destroy a good repute: Understanding the Impact of CSR Strategy on Consumer Responses

Kim, A. (2011) · Spectrum Research Repository (Concordia University)

The Growing Organic Market: Factors that Influence Consumers' Evaluation and Choice

Higa, E. M. (2011) · Spectrum Research Repository (Concordia University)

CSR AND PURCHASE INTENTIONS (A STUDY OF CENTRAL JAVA EARTHQUAKE)

Hendarto, K. A. (2012) · Journal of Economics Business and Accountancy Ventura · doi:10.14414/jebav.v15i1.62

CSR-Kommunikation und Marke

Esch, F., & Brünner, C. (2013) · Management-Reihe Corporate Social Responsibility · doi:10.1007/978-3-642-40110-7_2

Dopasowany czy niedopasowany? Jak wybór beneficjenta oddziałuje na efekty kampanii marketingu społecznie zaangażowanego

Zasuwa, G. (2015) · CeON Repository (Centre for Evaluation in Education and Science)

A CSR communication strategy for Continente: improving brand image and reinforcing local community bonds

Heleno, A. I. D. (2013) · Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)

Do Responsible Buyers Source from Responsible Suppliers? Buyer-Supplier Ties and Corporate Social ResponsibilityPreprint

Lee, H. (2015) · SSRN Electronic Journal · doi:10.2139/ssrn.2608330

The Effect of Korean Company Image on the Indian Consumers’ Evaluation of Korean products and Behavioral Responses

Yoon, S. (2014) · The Journal of International Trade & Commerce · doi:10.16980/jitc.10.5.201410.347

The Effects of Corporate Social Responsibility Activity on Consumer’s Product Evaluation and Behavioral Responses -On the Basis of Korean Firms in India-

Yoon, S. (2011) · The Journal of International Trade & Commerce · doi:10.16980/jitc.7.3.201109.1

An Empirical Study on Consumer Expectations of CSR and Their Determinants

한충민, & 김언정 (2013) · Journal of Consumption Culture · doi:10.17053/jcc.2013.16.3.011

Consumer response to retailer use of cause-related marketing: Is more fit better?

Barone, M. J., Norman, A. T., & Miyazaki, A. D. (2007) · Journal of Retailing · doi:10.1016/j.jretai.2007.03.006 · Cited by 459

The double-edge effect of retailers’ cause-related marketing

Chaabane, A. M., & Parguel, B. (2016) · International Journal of Retail & Distribution Management · doi:10.1108/ijrdm-08-2015-0126 · Cited by 54

An experimental test of cause-related marketing and charitable giving

Murphy, J. J., Conlin, M., & Haugstad, B. (2023) · Oxford Economic Papers · doi:10.1093/oep/gpad019

The influence of donation magnitude and the donation recipient on consumer attitude toward the offer and participation intentions in cause-related marketing

Human, D., & Ns, T. (2010) · SUNScholar (Stellenbosch University)

Cause-Related Marketing: Factors Promoting Campaign Evaluations

Folse, J. A. G., Grau, S. L., Moulard, J. G., & Pounders, K. R. (2014) · Journal of Current Issues & Research in Advertising · doi:10.1080/10641734.2014.866847 · Cited by 31