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A study of customers' attitudinal and behavioral intentions toward lodging companies' corporate social responsibility initiatives

Lee, S.-A. (2010) · SHAREOK (University of Oklahoma; Oklahoma State University; Central Oklahoma University) · Cited by 4

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The Influence of Previous CSR Activities on Attitude Towards the Company

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Consumption Poverty Alleviation: The Role of Poverty Attribution and Attitude in Poverty Alleviation Product Purchase

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Avaliação dos serviços de transporte aéreo brasileiro: análise da imagem e da atitude como antecedentes da intenção de uso

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Carvalho, A. O., Braga, V. L. D. S., Braga, A. M. D. S., Ferreira, M. R., & Pereira, J. A. (2022) · International Journal of Environment Workplace and Employment · doi:10.1504/ijewe.2022.10051405 · Cited by 2

Ally See or Ally Do: Rewarding Corporate Social Responsibility Through Purchasing

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Cause-Related Marketing of Fast-moving consumer goods: development and standardization of consumer attitude scale

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Cause-Related Marketing: An Extension Of The Congruity Concept

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The Effect on Korean Consumers' Brand Preference, Trust and Purchase Intention for Donation Amount Information of Luxury Fashion Brands

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Exploring the Impact of Strategic Proactivity on Perceived Corporate Social Responsibility in Nigeria’s Petroleum Industry: A Structural Equation Modeling Approach

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An Exploration on the Expansion Plan for Corporate Philanthropy

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Examining Sport Advertisements: The Effect of Cause-Related Marketing (CRM) Messages and Endorsements

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Communicating a Company’s CSR Activities Through Social Networks: A Theoretical Framework

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Nachhaltige Geschäftsmodelle von etablierten Unternehmen: Die Bedeutung von CSR-Reputation

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Cause-related marketing and consumer cosmopolitanism: An empirical study applying construal level theory

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Atakan, M. G. S., & İşçioğlu, T. E. (2020) · Öneri Dergisi · doi:10.14783/maruoneri.696161 · Cited by 2

Assessment with Contemporary Technological Tools used for CSR Practices: Perception of Customers of Luxury Chain Hotels

Sharma, S., Sajnani, M., & Srivastava, S. (2020) · International Conference on Reliability, Infocom Technologies and Optimization (Trends and Future Directions) (ICRITO) · doi:10.1109/icrito48877.2020.9197793 · Cited by 2

Transfer to Transform. Leveraging Firm’s Knowledge to Mold Corporate Foundation’s Effectiveness

Minciullo, M., & Pedrini, M. (2014) · Emerald Group Publishing Limited eBooks · doi:10.1108/s2051-663020140000002006 · Cited by 2

Understanding Purchase Intention of Youth towards Cause Related Marketing

(2020) · International Journal of Innovative Technology and Exploring Engineering · doi:10.35940/ijitee.d1026.0394s20 · Cited by 2

Are We All in This Together? CSR as a Marketing Strategy in Times of COVID-19 Crisis

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CSR-company fit in the sin industry: addressing negative contributions, NFC, and perceived motives

Kim, J. (2023) · Asian Journal of Communication · doi:10.1080/01292986.2023.2265401 · Cited by 2

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Stumpf, M. (2024) · Springer eBooks · doi:10.1007/978-3-658-33765-0_15 · Cited by 2

Knowledge transfer methods between founder firms and corporate foundations: upshots on orientation to effectiveness

Pedrini, M., & Minciullo, M. (2012) · The Academy of Management · Cited by 2

Local Communities’ Perceptions of Hotel Activities in Corporate Social Responsibility

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An Attribution Theory Approach to Corporate Social Responsibility (CSR) Communication: Consumer Response to Consistency-Based CSR Positioning

Ginder, W. (2016) · Cited by 2

The Influencing Factors toward Brand Loyalty of Smartphone in Phnom Penh, Cambodia

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The Impact of Consumer Evaluation on the Cause-Related Marketing

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What Do Managers Think About the Success Potential of CRM Campaigns?

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An experimental test of cause-related marketing and charitable giving

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The influence of donation magnitude and the donation recipient on consumer attitude toward the offer and participation intentions in cause-related marketing

Human, D., & Ns, T. (2010) · SUNScholar (Stellenbosch University)

Cause-Related Marketing: Factors Promoting Campaign Evaluations

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