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Too Cold to be Skeptical: How Ambient Temperature Moderates the Effects of CSR Communication

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Prosocial Outcomes of Hotel’s CSR-Perceived Motives

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La estrategia de marketing con causa: Factores determinantes de

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All Good Works Are Not Created Equal: Employee Sensemaking of Corporate Philanthropy

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Sustainable Communication; Perceived Motivation and Nature of the Commitment

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The watchful eye: investigating tourist perceptions of different wireless tracking technologies at a travel destination

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Effect of Moral Identity on Consumer Choice of buying Cause-related Products Versus Donating for Charity

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The Effect of CSR on Employees' Turnover Intention: Comparative Study on Harmful and Non-Harmful Industry

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Understanding and implementing CRM initiatives in international markets

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Greening Professional Sport: How Communicating the Fit, Proximity, and Impact of Sustainability Efforts Affects Fan Perceptions and Supportive Intentions

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How small organisations develop sustainability-oriented strategies: evidence from northwest Himalayas

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Success Factors of Cause-Related Marketing – What Developing Countries Can Learn from a German Sweets Campaign

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Stigmatizing Effects of Prosocial Alcohol and Tobacco E-Sponsorships

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Co-creating a CSR Strategy with Customers to Deliver Greater Value

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The Fit between Employees’ Perception and the Organization’s Behavior in Terms of Corporate Social Responsibility

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CELEBRITY ENDORSEMENTS AND ADVERTISING EFFECTIVENESS: THE IMPORTANCE OF VALUE CONGRUENCE

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Citizens’ legitimacy judgements on multi-stakeholder governance models: The spillover effects of corporate political activity and social trust

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Make Cause-Related Marketing Messages about Your Customers, Not the Brand

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Selling Smokes or Smoking Sales: Investigating the Consequences of Ending Tobacco Sales

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Are Consumers Moved by a Crying Tree Or a Smiling Forest?

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CSR commitment and consumer situational scepticism of luxury brands: antecedents, moderator and outcomes

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Demonstrating a lack of brand/cause effects on point of sale donations

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The Role of Personal Values and Perceived Social Support in Developing Socially Responsible Consumer Behavior

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Identifying Non‐Adopter Consumer Segments: An Empirical Study on Earthquake Insurance Adoption in Turkey

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“When” Does It Pay to Be Good? Attributions Mediate the Way CSR Elements Impact on Consumer Responses, and Are Controllable

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Altruism or Strategy? A Study of Attributions of Responsibility in Business and its Impact on the Consumer Decision Making Process

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CSR serves to compete in the sport industry? An exploratory research in the football sector in Peru

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The impact of strategic vs. tactical cause-related marketing on switching intention

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From Absolution to Action: Examining Americans’ Reactions to High‐Profile Corporate Scandals

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The Influence of Corporate Social Responsibility on Peruvians Consumers Purchasing Behavior

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How scarcity influences home country consumers' attitudes toward the firm engaging in cross-border philanthropy? The role of perceived distributive justice

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Examining consumer reactions to sincere brands’ gratitude expressions: when a simple thank you just won’t do

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Consumer biases in the perception of organizational greed

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Influencers and donations: The impact of source and product benefits

Cho, Y., Kim, Y., & Ye, C. (2024) · International Journal of Consumer Studies · doi:10.1111/ijcs.13039 · Cited by 8

Is 2% the Solution? Experimental Evidence on the New CSR Rule in India

Desai, N. K., Pingali, V., & Tripathy, A. (2015) · ResearchWorks at the University of Washington (University of Washington) · Cited by 8

Competition in corporate philanthropic disaster giving

Gao, Y., & Hafsi, T. (2015) · Chinese Management Studies · doi:10.1108/cms-06-2014-0112 · Cited by 8

Consumers' Perceptions, Evaluations and Reactions to CSR Activities

Swaen, V. (2002) · Cited by 8

Professionalisierung im Fundraising – Auswirkungen des Ökonomisierungsdrucks und mögliche Auswege

Hunziker, B. (2010) · VS Verlag für Sozialwissenschaften eBooks · doi:10.1007/978-3-531-92664-3_14 · Cited by 8

Quality reporting of corporate philanthropy

Valor, C., & Zasuwa, G. (2017) · Corporate Communications An International Journal · doi:10.1108/ccij-07-2016-0051 · Cited by 8

Increasing Consumers’ Hypermarket Visit Intention through Cause-Related Marketing: A Perspective from the Theory of Planned Behaviour

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The relationships of communication intensity, CEO commitment, cause fit and media reputation: evidence from Chinese marathon title sponsors

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Trends in Cause-Related Marketing (CRM): Scientometrics Analysis Through Prism of Biblioshiny

Bakshi, M., & Verma, R. (2023) · International Journal of Professional Business Review · doi:10.26668/businessreview/2023.v8i4.995 · Cited by 8

Carbon emission reductions and offsets: Consumer perceptions of firm environmental sustainability

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Examining the Role of Source Evaluation in Athlete Advocacy: How Can Advocate Athletes Inspire Public Involvement in Racial Issues?

Ogiso, W., Funahashi, H., & Yoshiyuki, M. A. N. O. (2022) · Social Sciences · doi:10.3390/socsci11080372 · Cited by 7

Putting your mouth where your money goes! “Where” and “how” to communicate to maximize the impact of corporate social programs

Siaw, C. A., Lie, D. S., & Govind, R. (2022) · European Journal of Marketing · doi:10.1108/ejm-08-2021-0636 · Cited by 7

Banking with purpose: the impact of CSR-S on customer behavior during the COVID-19

Ali, A. A., Campayo-Sánchez, F., & Moreno, F. R. (2024) · European Journal of Management and Business Economics · doi:10.1108/ejmbe-09-2023-0301 · Cited by 7

Actions speak louder than words: Brand activism effort effect on brand outcomes

Madathil, J. C., & Murugan, N. (2024) · Journal of Marketing Communications · doi:10.1080/13527266.2024.2431913 · Cited by 7

Exploring the impact of corporate social responsibility on consumer behaviour in India

Mishra, S. (2012) · International Journal of Business Innovation and Research · doi:10.1504/ijbir.2012.047274 · Cited by 7

The Role of Cause-related Marketing on Brand image Perception in the Garment Industry

Heidarian, E., & Bijandi, M. (2015) · International Journal of Academic Research in Business and Social Sciences · doi:10.6007/ijarbss/v5-i6/1696 · Cited by 7

Customer, Corporation, and Cause: A Comprehensive Model of Cause Selection in Cause-Related Marketing

Fazli-Salehi, R., Torres, I. M., & Zúñiga, M. Á. (2019) · Journal of Relationship Marketing · doi:10.1080/15332667.2018.1534067 · Cited by 7

The effect of face on consumer responses to socially responsible hospitality brands: the role of consumption setting

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Socio-Political and Economic Influences on Consumers' Willingness to Punish Irresponsible Corporate Behaviour Across 30 CountriesPreprint

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Investigating brand-issue fit in corporate social advocacy from the perspective of expectancy violation

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Cause-Related Marketing: A Past and Future Review Using SPAR-4 SLR Guidelines and TCCM Framework

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Labelling or not: influence of food retailer's approaching the expiration date labelling on consumers' patronage intention

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Motive perception pathways to the release of personal information to healthcare organizations

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Understanding ethical consumption decisions: The role of values, attitudes and expectations in the apparel purchasing context

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Exploring the Role of Preference Heterogeneity and Causal Attribution in Online Ratings Dynamics

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Corporate Hypocrisy in Corporate Social Responsibility Initiatives: Structure and Scale Development

Jingyi, W. A. N. G., & Haizhong, W. A. N. G. (2014) · Advances in Psychological Science · doi:10.3724/sp.j.1042.2014.01075 · Cited by 6

Investigation of Corporate Social Responsibility's Effect on Industrial Brand Performance in Industrial Markets

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Social commitment or self-interest? Effect of responsible practices performance motivations of firms on the consumer decision-making process

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Cause Related Marketing and Customer Skepticism: A Study of Situational and Psychological Skepticism

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The Effect of Corporate Social Responsibility on Customer Trust, Customer Satisfaction and Customer Loyalty: Uber service in Egypt

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Proposition of an Interactive Process Approach in Exploring the Relationship between Corporate Social Responsibility (CSR) Strategy and Perceived CSR: Case of ExxonMobil in Nigeria’s Petroleum Industry

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Marketing y Responsabilidad Social Empresarial; Un mapa de navegación

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Corporate Social Responsibility in der Markenkommunikation nutzen

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How Cause Related Marketing Influence Customer Value in Banking Industry?

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Influencing Behavior Change through Corporate Social Marketing: Evidence from Ghana

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Human, D., & Ns, T. (2010) · SUNScholar (Stellenbosch University)

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