The DOI matches its Crossref record; 20 of the 21 references it cites were found in a registry or an index.
Charitable programs and the retailer: do they mix?
Overview
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
Citations
Cites
Developing buyer-seller relationships
Dwyer, F. R., Schurr, P. H., & Oh, S. (1987) · Journal of Marketing · doi:10.1177/002224298705100202 · Cited by 9,139
Normative Influences on Altruism
Schwartz, S. H. (1977) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(08)60358-5 · Cited by 5,364
The Gift: The Form and Reason for Exchange in Archaic Societies.
Fuller, C. J., Mauss, M., & Halls, W. D. (1992) · Man · doi:10.2307/2804090 · Cited by 4,831
Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy
Varadarajan, P. R., & Menon, A. (1988) · Journal of Marketing · doi:10.1177/002224298805200306 · Cited by 1,886
Consumer Reactions to Product Failure: An Attributional Approach
Folkes, V. S. (1984) · Journal of Consumer Research · doi:10.1086/208978 · Cited by 1,351
Altruism: A Review Of Recent Theory And Research
Piliavin, J. A., & Charng, H.-W. (1990) · Annual Review of Sociology · doi:10.1146/annurev.so.16.080190.000331 · Cited by 1,065
Gift Giving in Anthropological Perspective
Sherry, J. F. (1983) · Journal of Consumer Research · doi:10.1086/208956 · Cited by 918
Douglas, M., & Isherwood, B. (1982) · Medical Entomology and Zoology · Cited by 891
A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned
Webb, D. J., & Mohr, L. A. (1998) · Journal of Public Policy & Marketing · doi:10.1177/074391569801700207 · Cited by 874
Self-citationCompany Advertising with a Social Dimension: The Role of Noneconomic Criteria
Drumwright, M. E. (1996) · Journal of Marketing · doi:10.1177/002224299606000407 · Cited by 709
Research works printed but not linked: 4
- Belk, Russell. (1979). “Gift-Giving Behavior,” Pp. 95–126 in Jagdish Sheth (Ed.), Research in Marketing, Volume 2. Greenwich, CT: JAI Press.
- Benezra, 1996, Cause and Effects Marketing, Brandweek, 37 (17, 38
- Cone Communications Press Release. (1999). March 8, Boston, MA.
- Dahl, Darren W. and Anne M. Lavack. (1995). “Cause-Related Marketing: Impact of Size of Cause-Related Promotion on Consumer Perceptions and Participation.” Pp. 476–481 in David W. Stewart and Naufel J. Vilcassim (Eds), 1995 AMA Winter Educators Conference: Marketing Theory and Applications, VI. Chicago: American Marketing Association
Cited by
Sorted by citations
Items 701–800 of 805
Cause related marketing in the automotive industry
Engelhardt, M. (2013)
Zur gesellschaftlichen Verantwortung von Unternehmen aus mikroökonomischer Perspektive
Bettzüge, M. O. (2014) · Springer eBooks · doi:10.1007/978-3-658-02646-2_5
Alharthi, S., Valenzuela, F.-R., & Fisher, J. (2015) · IGI Global eBooks · doi:10.4018/978-1-4666-7357-1.ch075
Critical Success Factors of Cause-Related Marketing
Papasolomou, I. (2012) · IGI Global eBooks · doi:10.4018/978-1-4666-2524-2.ch017
Teraji, S. (2016) · Palgrave Macmillan US eBooks · doi:10.1057/978-1-137-50247-6_2
Kan Corporate Social Responsibility dempe anger forårsaket av impulskjøp
Ngô, M. T., & Runde, A. (2007) · NORA - Norwegian Open Research Archives
Scott, A. (2012) · NORA - Norwegian Open Research Archives
The Impact of Sustainability Initiatives on the Perception of Consumer Value.
Satam, D. (2012) · NCSU Libraries Repository (North Carolina State University Libraries)
Cause-related Marketing and Shareholder Value: An Event Study Analysis
Woodroof, P. J. (2015)
Evaluating the Impact of Cause-Marketing on Job Seekers – An Extended Abstract
Peasley, M. C., & Woodroof, P. J. (2016) · DigitalCommons - Kennesaw State University (Kennesaw State University)
Roza, L., Meijs, L., & Verlegh, P. W. J. (2010) · EUR Research Repository (Erasmus University Rotterdam)
Zasuwa, G. (2013) · CeON Repository (Centre for Evaluation in Education and Science)
Which creates the bigger halo: cause-related marketing or cause-sponsorship?
Restko, A. (2015) · Illinois Digital Environment for Access to Learning and Scholarship (University of Illinois at Urbana-Champaign)
권태은, & Chung, T.-W. (2015) · Journal of Education & Culture · doi:10.24159/joec.2015.21.2.159
The Changing Role of Marketing in the Third Millennium
Sreedharan, R., & Rehin, K. R. (2017) · IRA-International Journal of Management & Social Sciences · doi:10.21013/jmss.v7.n1.p5
스포츠를 통한 기업의 사회적 책임활동과 기업 및 소비자요인의 관계분석
김민철 (2012) · Korean Journal of Sport Science · doi:10.24985/kjss.2012.23.1.136
Edinger‐Schons, L. M. (2017) · Management-Reihe Corporate Social Responsibility · doi:10.1007/978-3-662-45813-6_8
Pricing Decision for a Supply Chain with Social-responsibility Concerned Retailer
Ma, W., Cai, Y.-L., & Cheng, R. (2017) · Annual International Conference on Management, Economics and Social Development (ICMESD) · doi:10.2991/icmesd-17.2017.53
Lai, C., Yang, C. F., & Lin, C.-C. (2016)
The Impact of Cause-Related Marketing on Global Consumers: A Meta-Analysis
Rego, M. M. (2017) · OpenCommons - UConn (University of Connecticut)
Emergence of Prosocial Behavior
Teraji, S. (2018) · Elsevier eBooks · doi:10.1016/b978-0-12-812023-1.00005-3
Mandal, K., Banerjee, S., & Saha, S. (2018) · Paradigm A Management Research Journal · doi:10.1177/0971890718758200
The Effect of Evaluation Mode on the Purchase Intention of CSR Product
박은영 (2018) · The Korean Journal of Consumer and Advertising Psychology · doi:10.21074/kjlcap.2018.19.3.577
Malmström, L., & Sevilla, I. A. (2014) · Diva portal (Dalarna University Library)
The shifting sands of transparency: Sustainability reporting in New Zealand
Yaeghoobi, E. (2018) · Research Commons (University of Waikato)
The Benefits of Unrelated Brand Corporate Social Responsibility: An Abstract
Pinto, D. C., Herter, M. M., Nicolao, L., & Terres, M. D. S. (2019) · Developments in marketing science: proceedings of the Academy of Marketing Science · doi:10.1007/978-3-030-02568-7_97
전광호, & 김성진 (2018) · Journal of Distribution and Management Research · doi:10.17961/jdmr.21.6.201812.19
Yu, J. J. (2019) · Carolina Digital Repository (University of North Carolina at Chapel Hill) · doi:10.17615/j3mk-h014
CSR Activity on Firm Value and Management Performance of Distribution Firms
전호진, & 김영민 (2018) · Journal of Distribution and Management Research · doi:10.17961/jdmr.21.1.201802.31
The Effect of CSR Engagement of Partners on Perceived Transaction Cost in B2B Markets
HongSungJun, & chul, P. J. (2017) · Journal of Distribution and Management Research · doi:10.17961/jdmr.20.3.201706.5
Alzhrany, A. (2019) · Tuwhera (Auckland University of Technology)
Kim, J., Jeongjungyun, & 최혜원 (2018) · Journal of Product Research · doi:10.36345/kacst.2018.36.4.002
권혁민 (2015) · Journal of Product Research · doi:10.36345/kacst.2015.33.1.001
The Effects of the Internal Marketing on Employees' Participation in CSR Activities
Lee, Y., & 남아영 (2018) · Journal of Distribution and Management Research · doi:10.17961/jdmr.21.6.201812.59
이충우, & Lee, D. I. (2018) · Journal of Product Research · doi:10.36345/kacst.2018.36.6.001
Thani, N. A. (2019) · University of Liverpool · doi:10.17638/03055997
Teneta‐Skwiercz, D. (2020) · Springer eBooks · doi:10.1007/978-3-030-42277-6_18
Sports Sponsorship as a Funding Instrument
Walzel, S., & Schubert, M. (2020) · Management for professionals · doi:10.1007/978-3-030-56495-7_9
Pal, A., & Ansari, S. (2020) · IFIP advances in information and communication technology · doi:10.1007/978-3-030-64861-9_2
Alempaki, D., Isoni, A., Kato, Y., Read, D., & Wei, H. (2020) · SSRN Electronic Journal · doi:10.2139/ssrn.3640256
Identifying Factors Affecting Cause- Related Marketing Success
سلطانی, م., یزدانی, ح., بهرامی, ص., & نژاد, ن. س. (2019) · چشم انداز مدیریت دولتی · doi:10.29252/jbmp.18.37.55
The Effects of Retailer Social Responsibility on Customer Trust and Market Response*
Park, J. Y., Chae, D., & Park, K. H. (2015) · Journal of Channel and Retailing · doi:10.17657/jcr.2015.04.30.1
From boycotting to badmouthing: Examining Americans’ reactions to high-profile corporate scandalsPreprint
Guckian, M. L., Chapman, D. A., Lickel, B. A., & Markowitz, E. M. (2019) · doi:10.31234/osf.io/q2asc
ESTABLISHING CONSUMER TRUST IN CORPORATE SOCIAL RESPONSIBILITY OF ISLAMIC BANKS
Khan, T. N. (2021) · International Journal of Management Studies · doi:10.32890/ijms2021.28.2.1
Consumer Skepticism regarding Cause Marketing – An analysis
Ancy Raja Nathiya, M., & Asha, K. (2021) · IARJSET · doi:10.17148/iarjset.2021.8910
FRAMING A SUSTAINABILITY POSITION
Oric, E. (2021)
Leal, E. A., Medeiros, C. R. D. O., & Borges, J. F. (2008) · Contextus - Revista Contemporânea de Economia e Gestão · doi:10.19094/contextus.v6i2.32099
the effect of cause related marketing on consumer purchase intention
Moussa, T. F. M. A. (2019) · المجلة العلمية للدراسات التجارية والبيئية · doi:10.21608/jces.2019.51976
Studying Corporate Social Responsibility Activities in the Agri-Food Sector
Liapakis, A., Costopoulou, C. I., Tsiligiridis, T. A., & Sideridis, A. B. (2018) · IGI Global eBooks · doi:10.4018/978-1-5225-6192-7.ch082
Kaynak, R., KARADENİZ, M., & Çuhadaroğlu, Ö. (2014) · Journal of Global Strategic Management · doi:10.20460/jgsm.2014815654
Lyu, J. C., & Huang, Y. C. (2018) · The International Encyclopedia of Strategic Communication · doi:10.1002/9781119010722.iesc0029
Alharthi, S., Valenzuela, F.-R., & Fisher, J. (2014) · IGI Global eBooks · doi:10.4018/978-1-4666-6272-8.ch003
Stumpf, M. (2015) · Springer eBooks · doi:10.1007/978-3-658-08461-5_15-1
Lii, Y., Ding, M.-C., & Chiang, T. H. (2022) · Asian Journal of Economics Business and Accounting · doi:10.9734/ajeba/2022/v22i2130688
Does Your Cause Fit My “Self”? Self-Expansion and Self-Concept in Cause-Related Marketing
Rodríguez, C. M., & Bariar, S. (2022) · Journal of Marketing and Consumer Research · doi:10.7176/jmcr/85-09
Effect of electronic media on early & late adolescence of Jhansi city
Sangeeta, S., Singh, M., & Meghna (2023) · International Journal of Home Science · doi:10.22271/23957476.2023.v9.i1a.1392
El mercadeo como factor clave para lograr la satisfacción de consumidores socialmente responsables
Carrasquero, W. J. B., & Boscán, G. (2013) · CICAG: Revista del Centro de Investigación de Ciencias Administrativas y Gerenciales
Public Reaction to Athlete Advocacy: Examining the Effects of Perceived Effort and Fit
Ogiso, W., Funahashi, H., & Yoshiyuki, M. A. N. O. (2023) · Journal of Japan Society of Sports Industry · doi:10.5997/sposun.33.2_125
Ahrholdt, D. C., Greve, G., & Hopf, G. (2023) · Springer eBooks · doi:10.1007/978-3-658-40599-1_12
Highlights in environmental psychology: Pro-environmental purchase intent
(2023) · Frontiers research topics · doi:10.3389/978-2-8325-3512-7
Tortosa-Edo, V., & Navarro, M. Á. L. (2024) · Journal of Risk Research · doi:10.1080/13669877.2024.2350724
Bennett-Longley, G., & Laufer, D. A. (2024) · Emerald Group Publishing Limited eBooks · doi:10.1108/s2398-391420240000007011
Impact of ESG Indices on Meta-Cost Efficiency and Meta-Lerner IndexPreprint
Kim, I.-J., & Kang, S. (2024) · SSRN Electronic Journal · doi:10.2139/ssrn.4854541
Romenti, S., Esposito, C., Colleoni, E., & Murtarelli, G. (2024) · Advances in media, entertainment and the arts (AMEA) book series · doi:10.4018/979-8-3693-3767-7.ch007
Value of Transparency Commitments for Promoting Responsible Supply Chains
Kalkancı, B. (2024) · Springer series in supply chain management · doi:10.1007/978-3-031-60867-4_4
Sugitani, Y., & Karasawa, M. (2024) · International Journal of Marketing & Distribution · doi:10.5844/jsmd.27.1-2_3
Study on the Implementation and Future Scope of Green Financing in Indian Banking System
Vakil, S., Shah, K., & Thakkar, N. (2024) · International Journal of Business and Management Research · doi:10.37391/ijbmr.120301
Lee, M., Lee, D. H., Cottingham, M., & Hawkins, B. J. (2024) · International Journal of Sports Marketing and Sponsorship · doi:10.1108/ijsms-08-2024-0207
A food product development project with humanitarian character: an exploratory study
Lucca, G. L., Fonseca, S. C., & de Moura, A. P. (2024) · Frontiers in Sustainable Food Systems · doi:10.3389/fsufs.2024.1394717
Brünner, C., & Esch, F. (2024) · Management-Reihe Corporate Social Responsibility · doi:10.1007/978-3-662-69026-0_2
Size Framing: Conceptualization and Applications in Consumer Behavior
Ketron, S. C. (2017) · University of North Texas Digital Library (University of North Texas) · doi:10.12794/metadc1011747
Exploring the Effectiveness of Strategies on Organizational Performance: A Case Study of FastjetPreprint
Chipunza, N. (2025) · SSRN Electronic Journal · doi:10.2139/ssrn.5191578
Examining the Moderating Effect of Consumer Skepticism on Guilt Appeals in Cause-Related Marketing
Patil, T. (2025) · Economic Sciences. · doi:10.69889/e1vxpz54
LA ATRIBUCIÓN DE MOTIVACIONES Y LA IDENTIFICACIÓN EMPRESA-CONSUMIDOR EN EL MARKETING CON CAUSA
Alcañiz, J. E. B., & Pérez, R. C. (2008) · Estudios sobre consumo
Internal Corporate Social Responsibility Fit and Its Effects on Media Coverage
Lunenberg, K. (2014)
Bunlueng, H., Butcher, K. J., & Fredline, L. (2014)
From absolution to action: Examining Americans’ reactions to high-profile corporate scandalsPreprint
Chapman, D., Lickel, B. A., Markowitz, E. M., & Guckian, M. L. (2020) · OSF Preprints (OSF Preprints)
Zhang, H., & Yang, M. (2026) · Chinese Journal of Communication · doi:10.1080/17544750.2026.2618028
Cenizo, C. (2026) · Journal of Fashion Marketing and Management · doi:10.1108/jfmm-07-2025-0329
Won, M., & Shapiro, S. L. (2026) · Journal of Global Sport Management · doi:10.1080/24704067.2026.2643756
OZBEK, V., DİKİCİ, M. S., Akkılıç, M. E., & Alnıaçık, Ü. (2026) · Business And Management Studies An International Journal · doi:10.15295/bmij.v14i1.2733
Estrella, C. P. (2017) · theses.fr (ABES) · doi:10.70675/5124c38az1c3ez44e2z9f38z08d62a444a7f
Régnier, S. (2022) · doi:10.70675/4898e820z8ccdz43aezae91zc88f8f3fc222
Kuang, Y., & Yang, W. (2026) · Transportation Research Part E Logistics and Transportation Review · doi:10.1016/j.tre.2026.104896
Yağcı, A. C. (2026) · Current Research in Social Sciences · doi:10.30613/curesosc.1682162
Sarantopoulos, P., & He, H. (2026) · European Journal of Marketing · doi:10.1108/ejm-01-2025-0013
Mannan, A., & Orangzab (2026) · Discover Sustainability · doi:10.1007/s43621-026-03810-9
Metadata
- Authors
- Ellen, P. S., Mohr, L. A., & Webb, D. J.
- Affiliations
- Georgia State University (US)
- University of West Georgia (US)
- Corresponding author
- Ellen, Pam Scholder
- Venue
- Journal of Retailing
- Publisher
- Elsevier BV
- Published
- 2000-07
- Volume
- 76
- Issue
- 3
- Pages
- 393-406
- ISSN
- 0022-4359 (ISSN-L)
- OpenAlex
- W2079192694
- Cited by
- 809
- References
- 21
- Citations by year
- 2026: 16 · 2025: 15 · 2024: 40 · 2023: 41 · 2022: 43 · 2021: 36 · 2020: 42 · 2019: 51 · 2018: 52 · 2017: 49 · 2016: 54 · 2015: 51 · 2014: 45 · 2013: 53 · 2012: 47
- FWCI
- 19.36
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Retailing (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Sociology and Political Science › Nonprofit Sector and Volunteering
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Keywords
- cause-related marketing, retail promotions, attribution theory, gift-giving, disaster causes, cash donations, grocery stores
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review