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Is Corporate Social Responsibility Considered a Marketing Tool? Case Study from Customers’ Point of View in the Slovak Food Market

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Is scepticism a barrier to green purchase behaviour? Testing a comprehensive model in the Indian context

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How Cause Marketing Campaign Factors Affect Attitudes and Purchase Intention

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Corporate social responsibility and an enterprise’s operational efficiency: considering competitor’s strategies and the perspectives of long-term engagement

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Measuring the Impact of Cause-Related Marketing: A Meta-Analysis of Nonprofit and For-profit Alliance Campaigns

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Understanding consumer responses to retailers' cause related voucher schemes

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Self-Reporting CSR Activities: When Your Company Harms, Do You Self-Disclose?

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Consumer Expectations of Corporate Social Responsibility of Foreign Multinationals in Korea

Han, C. M. (2015) · Emerging Markets Finance and Trade · doi:10.1080/1540496x.2015.1021601 · Cited by 21

Cause‐related marketing: a new perspective on achieving campaign objectives amongst fast moving consumer goods

Royd‐Taylor, L. (2007) · Strategic Change · doi:10.1002/jsc.778 · Cited by 20

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Roy, D. P. (2011) · International Journal of Sport Management and Marketing · doi:10.1504/ijsmm.2011.043614 · Cited by 19

Sensory Brand Experience: Development and Validation in the Chinese Context

Gao, F., & Lan, X. (2020) · Frontiers in Psychology · doi:10.3389/fpsyg.2020.01436 · Cited by 19

The sustainable management vision for excellence: implications for business education

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CORPORATE GIVING: A LITERATURE REVIEW

Vaidyanathan, B. (2008) · Cited by 19

Linking Issue Management, Corporate Social Responsibility and Crisis Communication: Applying Balance Theory in Crisis and Issue Management

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Campaign and corporate goals in conflict: Exploring company-issue congruence through a content analysis of Coca-Cola’s twitter feed

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For a good cause : the effects of cause important, cause proximity, congruency and participation effort on consumers' evaluation of cause related marketing

Landreth, S. (2002) · doi:10.31390/gradschool_dissertations.2266 · Cited by 19

How Collaborating with NGOs Makes Green Innovations More Desirable

Schweitzer, F. M., & Meng, Y. (2022) · Business & Society · doi:10.1177/00076503221084733 · Cited by 18

Store support for local producers as a driver of legitimacy and purchase intentions: A moderated mediation model

Odou, P., Schill, M., Chaney, D., & Roznowicz, C. (2023) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2023.136361 · Cited by 18

Establishing yourself with faith: Confucian culture and corporate commercial credit

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Donation via Mobile Applications: A Study of the Factors Affecting Mobile Donation Application Use

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The impact of perceived manipulation, motives, and ethicality in cause-related marketing: a CRM+ model

Twyman, N. W., Stanley, S. M., Elrod, C. C., & Masters, T. M. (2022) · The Journal of Marketing Theory and Practice · doi:10.1080/10696679.2022.2074462 · Cited by 18

Knowledge Transfer between For‐Profit Corporations and Their Corporate Foundations

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Impact of the Perceived Fit of a Fashion Company's CSR Activities on the Recommendation and Purchasing Intention of Consumers

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Web Accessibility: An Introduction and Implications for a Corporate Social Responsibility Marketing Strategy

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The impact of corporate social responsibility on customer loyalty: A case for two global corporations in China

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When Bad Becomes Good: The Role of Congruence and Product Type in the CSR Initiatives of Stigmatized Industries

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Mapping the Research Pattern of Cause-related Marketing: A Bibliometric Analysis of Publications during 2000-2020

Pandey, P. K., & Bajpai, N. (2022) · Journal of Nonprofit & Public Sector Marketing · doi:10.1080/10495142.2022.2133066 · Cited by 17

CSR and Organizational Attractiveness: The Impacts of Crisis and Crisis Response

Chang, W., Weng, L., & Wu, S.-B. (2023) · Sustainability · doi:10.3390/su15043753 · Cited by 17

Legitimacy and sincerity as leveraging factors in social sponsorship: an experimental investigation

d’Astous, A., Carrillat, F. A., & Przybysz, A. (2019) · International Journal of Advertising · doi:10.1080/02650487.2019.1672327 · Cited by 16

The Effect of the Perceived Corporate Fit on Loyalty: The Mediating Roles of the Corporate Social Responsibility Perception

Lee, E. M., Park, S. Y., & Pae, J. H. (2011) · Journal of Global Academy of Marketing Science · doi:10.1080/12297119.2011.9711010 · Cited by 16

When good becomes bad: the role of corporate crisis and issue congruence

Kim, Y., & Choi, S. M. (2019) · International Journal of Advertising · doi:10.1080/02650487.2019.1672311 · Cited by 16

Extending the knowledge on cause-related marketing (CrM) campaign with focus on skepticism

Deb, M., & Amawate, V. (2019) · VINE Journal of Information and Knowledge Management Systems · doi:10.1108/vjikms-05-2019-0061 · Cited by 16

Social responsibility or smoke screening: evidence from India

Jadiyappa, N., Parikh, B., Saikia, N., & Usman, A. (2021) · Sustainability Accounting Management and Policy Journal · doi:10.1108/sampj-03-2019-0086 · Cited by 18

A close look at research on pursuing the right formula for cause-related marketing advertising

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Not all stakeholders are equal: Corporate social responsibility variability and corporate financial performance

Gao, Y., Nie, Y., & Hafsi, T. (2023) · Business Ethics the Environment & Responsibility · doi:10.1111/beer.12576 · Cited by 19

Impact of Different Dimensions of Corporate Social Responsibility on Tourism Demand: Does the Status Quo Matter?

León, C. J., & Araña, J. E. (2013) · Tourism Economics · doi:10.5367/te.2013.0292 · Cited by 16

Exploring Partnerships from the Perspective of HSO Beneficiaries: The Case of Corporate Volunteering

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Does your left hand know what your right hand is doing? Impacts of athletes’ pre-transgression philanthropic behavior on consumer post-transgression evaluation

Lee, J. S., & Babiak, K. (2018) · Sport Management Review · doi:10.1016/j.smr.2018.08.001 · Cited by 16

The effect of corporate social disclosure practice on reporting quality

Dropulić, I., & Čular, M. (2019) · Management · doi:10.30924/mjcmi.24.2.3 · Cited by 16

Embedding CSR in Corporate Strategies

Szőcs, I., & Schlegelmilch, B. B. (2020) · CSR, sustainability, ethics & governance · doi:10.1007/978-3-030-34261-6_4 · Cited by 16

The influence of green advertising during a corporate disaster

Bodkin, C. D., Amato, L. H., & Amato, C. H. (2015) · Corporate Communications An International Journal · doi:10.1108/ccij-08-2014-0055 · Cited by 16

The influence of corporate social responsibility appeals (CSRAs) on product sales: Which appeal types perform better?

Choi, S., Duhan, D. F., & Dass, M. (2022) · Journal of Retailing · doi:10.1016/j.jretai.2022.12.001 · Cited by 19

Does mandatory corporate social responsibility expenditure by businesses help their stakeholders?

Ahamed, N., & Tripathi, N. N. (2023) · Corporate Social Responsibility and Environmental Management · doi:10.1002/csr.2484 · Cited by 16

Corporate social responsibility as a moderator of loyalty antecedents in the Brazilian banking context

Santini, F. D. O., Lugo, D. B., Ladeira, W. J., Akhtar, S., Rocha, L. D. S., & Sott, M. K. (2024) · International Journal of Bank Marketing · doi:10.1108/ijbm-12-2023-0667 · Cited by 15

The scope of “marketing” research in the nonprofit sector: Lessons from the last 20 years literature

Jung, J., Kim, M., & Suh, J. (2022) · Journal of Philanthropy and Marketing · doi:10.1002/nvsm.1745 · Cited by 15

Good cause, not so good business? Sales and operations performance of cause‐related marketing

Sodero, A. C. (2022) · Journal of Business Logistics · doi:10.1111/jbl.12298 · Cited by 15

Matching cause-related marketing campaign to culture

Bae, M. (2017) · Asian Journal of Communication · doi:10.1080/01292986.2017.1280064 · Cited by 15

Implementing Sustainability Strategies in Networks and Clusters

Chiara, A. D. (2016) · CSR, sustainability, ethics & governance · doi:10.1007/978-3-319-40201-7 · Cited by 15

An Examination Of Cause-Related Marketing In The Context Of Brand Attitude, Purchase Intention, Perceived Fit And Personal Values

Westberg, K., & Pope, N. K. (2005) · Griffith Research Online · Cited by 15

Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations

Nguyen, O. D. Y., Bucic, T., Ngo, L. V., & Oppewal, H. (2023) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-023-00969-9 · Cited by 14

Business Ontology for Evaluating Corporate Social Responsibility

Smeureanu, I., Dioşteanu, A., Delcea, C., & Cotfas, L. (2011) · RePEc: Research Papers in Economics · Cited by 14

Contrasting Instrumental Views on Corporate Social Responsibility: Short-term Versus Long-term Profit Orientation Approach

Türker, D. (2015) · Procedia - Social and Behavioral Sciences · doi:10.1016/j.sbspro.2015.10.128 · Cited by 14

Financial Performance Gaps and Corporate Social Responsibility

Deng, X., & Long, X. (2019) · Sustainability · doi:10.3390/su11123438 · Cited by 14

Corporate social responsibility, marketing capabilities and consumer behavioral responses

Kankam-Kwarteng, C., Donkor, G. N. A., & Forkuoh, S. K. (2022) · Revista de Gestão · doi:10.1108/rege-08-2020-0068 · Cited by 14

Mapping the Cause-Related Marketing (CRM) field: document co-citation and bibliographic coupling approach

Patil, T., & Rahman, Z. (2022) · International Review on Public and Nonprofit Marketing · doi:10.1007/s12208-022-00347-1 · Cited by 14

The roles of cause involvement and cause acts in a social marketing campaign

Kim, J. (2014) · Journal of Global Scholars of Marketing Science · doi:10.1080/21639159.2014.949032 · Cited by 14

Las dimensiones de la responsabilidad social de las empresas como determinantes de las intenciones de comportamiento del consumidor

Pérez, A., Salmones, M. D. M. G. D. L., & Rodríguez, I. A. R. D. B. (2008) · LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas) · Cited by 14

The effect of authenticity and social distance on CSR activity

Lim, M., & Yang, Y. J. (2016) · Social Responsibility Journal · doi:10.1108/srj-10-2014-0135 · Cited by 14

Impact of CSR activities towards adoption of Mobile Banking

Anh, N. V., & Thao, N. T. P. (2021) · Cogent Business & Management · doi:10.1080/23311975.2021.1962486 · Cited by 14

Factors affecting donations in U.S. retail stores: A conceptual framework

Savas-Hall, S. (2016) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2016.08.016 · Cited by 14

The Effect of Corporate Social Responsibility: Exploring the Relationship among CSR, Attitude toward the Brand, Purchase Intention, and Persuasion Knowledge

Chaisurivirat, D. (2009) · Digital Commons - University of South Florida (University of South Florida) · Cited by 14

New Thinking on Antecedents to Successful CRM Campaigns: Consumer Acceptance of an Alliance

Trimble, C. S., & Holmes, G. R. (2013) · Journal of Promotion Management · doi:10.1080/10496491.2013.787381 · Cited by 13

Developing an effective strategic mix of corporate philanthropy

Kim, N., Cho, E., Kim, Y.-C., & Lee, M. (2010) · Service Industries Journal · doi:10.1080/02642060903079428 · Cited by 13

Ending a sponsorship relationship: consumers’ responses toward a forced versus a chosen exit

Dick, C., & Uhrich, S. (2016) · European Sport Management Quarterly · doi:10.1080/16184742.2016.1230765 · Cited by 13

Fight or flight: Can marketing tools help consumers cope with self‐discrepancies and social identity threat?

Ukrainets, K., & Homburg, C. (2021) · Journal of Consumer Behaviour · doi:10.1002/cb.1972 · Cited by 13

How do CSR disclosures facilitate knowledge-sharing behaviors?

Liu, X., & He, H. (2022) · Marketing Intelligence & Planning · doi:10.1108/mip-10-2021-0368 · Cited by 13

Corporate social responsibility and consumer behavior in the cosmetics sector: a study in the Spanish context

Burguete, J. L. V., Sahelices‐Pinto, C., & Carrizo, A. L. (2017) · International Review on Public and Nonprofit Marketing · doi:10.1007/s12208-017-0178-y · Cited by 13

Consumer response to retailer use of cause-related marketing: Is more fit better?

Barone, M. J., Norman, A. T., & Miyazaki, A. D. (2007) · Journal of Retailing · doi:10.1016/j.jretai.2007.03.006 · Cited by 459

The double-edge effect of retailers’ cause-related marketing

Chaabane, A. M., & Parguel, B. (2016) · International Journal of Retail & Distribution Management · doi:10.1108/ijrdm-08-2015-0126 · Cited by 54

An experimental test of cause-related marketing and charitable giving

Murphy, J. J., Conlin, M., & Haugstad, B. (2023) · Oxford Economic Papers · doi:10.1093/oep/gpad019

The influence of donation magnitude and the donation recipient on consumer attitude toward the offer and participation intentions in cause-related marketing

Human, D., & Ns, T. (2010) · SUNScholar (Stellenbosch University)

Cause-Related Marketing: Factors Promoting Campaign Evaluations

Folse, J. A. G., Grau, S. L., Moulard, J. G., & Pounders, K. R. (2014) · Journal of Current Issues & Research in Advertising · doi:10.1080/10641734.2014.866847 · Cited by 31