Targeting Misperceptions of Descriptive Drinking Norms: Efficacy of a Computer-Delivered Personalized Normative Feedback Intervention.
Abstract
The authors evaluated the efficacy of a computer-delivered personalized normative feedback intervention in reducing alcohol consumption among heavy-drinking college students. Participants included 252 students who were randomly assigned to an intervention or control group following a baseline assessment. Immediately after completing measures of reasons for drinking, perceived norms, and drinking behavior, participants in the intervention condition were provided with computerized information detailing their own drinking behavior, their perceptions of typical student drinking, and actual typical student drinking. Results indicated that normative feedback was effective in changing perceived norms and alcohol consumption at 3- and 6-month follow-up assessments. In addition, the intervention was somewhat more effective at 3-month follow-up among participants who drank more for social reasons.
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- Authors
- Neighbors, C., Larimer, M. E., & Lewis, M. A.
- Affiliations
- North Dakota State University (US)
- University of Washington (US)
- Venue
- Journal of Consulting and Clinical Psychology
- Published
- 2004-06
- Volume
- 72
- Issue
- 3
- Pages
- 434-447
- ISSN
- 0022-006X (ISSN-L)
- 1939-2117
- OpenAlex
- W2036873685
- Cited by
- 661
- References
- 8
- Citations by year
- 2026: 7 · 2025: 15 · 2024: 8 · 2023: 12 · 2022: 25 · 2021: 27 · 2020: 20 · 2019: 24 · 2018: 31 · 2017: 30 · 2016: 39 · 2015: 48 · 2014: 47 · 2013: 44 · 2012: 40
- FWCI
- 21.65
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Consulting and Clinical Psychology (publishedVersion)
- PubMed (publishedVersion)
- Funders
- National Institute on Alcohol Abuse and Alcoholism (T32 AA07455, T32AA007455)
- Topics
- Health Sciences › Medicine › Epidemiology › Substance Abuse Treatment and Outcomes
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
- Keywords
- personalized normative feedback, alcohol consumption, heavy drinking, university students, perceived drinking norms, descriptive norms, computer-based intervention, drinking motives, social drinking, drinking behavior change
- MeSH terms
- Adult, Alcohol Drinking, Attitude, Feedback, Female, Follow-Up Studies, Humans, Male, Social Perception, Therapy, Computer-Assisted
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