Cited by 153Cultural Differences and ValuesSocial and Intergroup PsychologyIdentity, Memory, and Therapy

Culture and the distinctiveness motive: Constructing identity in individualistic and collectivistic contexts.

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Becker, Maja, Vignoles, Vivian L., Owe, Ellinor, Brown, Rupert, Smith, Peter B., Easterbrook, Matt, Herman, Ginette, de Sauvage, Isabelle +32 more·2012·Journal of Personality and Social Psychology

Abstract

The motive to attain a distinctive identity is sometimes thought to be stronger in, or even specific to, those socialized into individualistic cultures. Using data from 4,751 participants in 21 cultural groups (18 nations and 3 regions), we tested this prediction against our alternative view that culture would moderate the ways in which people achieve feelings of distinctiveness, rather than influence the strength of their motivation to do so. We measured the distinctiveness motive using an indirect technique to avoid cultural response biases. Analyses showed that the distinctiveness motive was not weaker-and, if anything, was stronger-in more collectivistic nations. However, individualism-collectivism was found to moderate the ways in which feelings of distinctiveness were constructed: Distinctiveness was associated more closely with difference and separateness in more individualistic cultures and was associated more closely with social position in more collectivistic cultures. Multilevel analysis confirmed that it is the prevailing beliefs and values in an individual's context, rather than the individual's own beliefs and values, that account for these differences.

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Research works printed but not linked: 6

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Authors
Becker, M., Vignoles, V. L., Owe, E., Brown, R., Smith, P. B., Easterbrook, M., Herman, G., de Sauvage, I., Bourguignon, D., Torres, A., Camino, L., Lemos, F. C. S., Ferreira, M. C., Koller, S. H., González, R., Carrasco, D., Cadena, M. P., Lay, S., Wang, Q., Bond, M. H., Trujillo, E. V., Balanta, P., Valk, A., Mekonnen, K. H., Nizharadze, G., Fülöp, M., Regalia, C., Manzi, C., Brambilla, M., Harb, C., Aldhafri, S., Martin, M., Macapagal, M. E. J., Chybicka, A., Gavreliuc, A., Buitendach, J., Gallo, I. S., Özgen, E., Güner, Ü. E., & Yamakoğlu, N.
Affiliations
  • University of Sussex (GB)
  • UCLouvain (BE)
  • InterPsy (FR)
  • Universidade Federal da Paraíba (BR)
  • Universidade Federal do Pará (BR)
  • Universidade Salgado de Oliveira (BR)
  • Pontificia Universidad Católica de Chile (CL)
  • Chinese University of Hong Kong (HK)
  • Hong Kong Polytechnic University (HK)
  • Universidad de Los Andes (CO)
  • Estonian Literary Museum (EE)
  • Addis Ababa University (ET)
  • Free University of Tbilisi (GE)
  • Università Cattolica del Sacro Cuore (IT)
  • American University of Beirut (LB)
  • Sultan Qaboos University (OM)
  • University of Namibia (NA)
  • Ateneo de Manila University (PH)
  • University of Gdańsk (PL)
  • West University of Timişoara (RO)
  • University of KwaZulu-Natal (ZA)
  • Universidad Complutense de Madrid (ES)
  • Bilkent University (TR)
Venue
Journal of Personality and Social Psychology
Published
2012
Volume
102
Issue
4
Pages
833-855
ISSN
  • 0022-3514 (ISSN-L)
  • 1939-1315
OpenAlex
W2003433670
Cited by
153
References
118
Citations by year
2026: 7 · 2025: 15 · 2024: 10 · 2023: 10 · 2022: 8 · 2021: 9 · 2020: 10 · 2019: 12 · 2018: 9 · 2017: 7 · 2016: 9 · 2015: 12 · 2014: 19 · 2013: 12 · 2012: 4
FWCI
22.61
Type
journal article
Language
en
Open access
Locations
  • Journal of Personality and Social Psychology (publishedVersion)
  • PubMed (publishedVersion)
  • Bilkent University Institutional Repository (Bilkent University) (submittedVersion)
  • HAL (submittedVersion)
  • DIAL (Catholic University of Leuven) (submittedVersion)
  • Figshare (submittedVersion, cc-by)
  • ORCA Online Research @Cardiff (Cardiff University) (submittedVersion)
Funders
Economic and Social Research Council (Grant RES-062-23-1300)
Topics
  • Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
  • Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
  • Social Sciences › Psychology › Developmental and Educational Psychology › Identity, Memory, and Therapy
Keywords
individualism-collectivism, cultural values, identity construction, social status, separateness, cultural differences in motivation, cross-cultural comparison
MeSH terms
Adolescent, Africa, Cross-Cultural Comparison, Culture, Europe, Female, Humans, Individuality, Male, Middle East, Motivation, Self Concept, Social Identification, Social Values, South America

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