Complementor competitive advantage: A framework for strategic decisions
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Multihoming complementors become part of a larger, more diverse group of peers whose activities might influence them.
“Third, multihoming complementors become part of a larger, more diverse group of peers whose activities might influence them (Cenamor, 2021;Srinivasan & Venkatraman, 2018).”
From What role do data network effects play for multihoming complements? An empirical analysis of platform complementors’ strategies for consumer value creation (2025) · cites this paper as Cenamor, 2021
iOS developers act in a mature ecosystem, characterized by competitive pressure on the complementor side.
“In addition, iOS developers act in a mature ecosystem, characterized by competitive pressure on the complementor side (Cenamor, 2021;de Reuver et al., 2018).”
From What role do data network effects play for multihoming complements? An empirical analysis of platform complementors’ strategies for consumer value creation (2025) · cites this paper as Cenamor, 2021
Complementors aim to keep a certain independence from the dominant platform provider.
“Thus, complementors aim to keep a certain independence from the dominant platform provider (Cenamor, 2021;Srinivasan & Venkatraman, 2018).”
From What role do data network effects play for multihoming complements? An empirical analysis of platform complementors’ strategies for consumer value creation (2025) · cites this paper as Cenamor, 2021
Greater software independence from the focal platform helps developers realize the benefits of learning from others.
“Greater software independence from the focal platform helps developers realize the benefits of learning from others (Cenamor, 2021).”
From What role do data network effects play for multihoming complements? An empirical analysis of platform complementors’ strategies for consumer value creation (2025) · cites this paper as Cenamor, 2021
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A socio-technical view of platform ecosystems: Systematic review and research agenda
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Mobile apps for SME business sustainability during COVID-19 and onwards
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Processes of ecosystem emergence
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Engert, M., Evers, J., Hein, A., & Krcmar, H. (2022) · Information Systems Frontiers · doi:10.1007/s10796-021-10236-3 · Cited by 63 · see citing works
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Digital Platforms for the Common Good: Social Innovation for Active Citizenship and ESG
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Engert, M., Evers, J., Hein, A., & Krcmar, H. (2023) · Information Systems Journal · doi:10.1111/isj.12438 · Cited by 49 · see citing works
Standardization in innovation ecosystems: The promise and peril of dominant platforms
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Innovation processes in ecosystem settings: An integrative framework and future directions
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Self-Organization and Governance in Digital Platform Ecosystems: An Information Ecology Approach
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Comparing Business, Innovation, and Platform Ecosystems: A Systematic Review of the Literature
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Vertical and horizontal complementarities in platform ecosystems
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Competition and cooperation in a platform-based business ecosystem within complementary partners
Hong, Z., Zhang, Q., Xu, X.-P., & Lyu, Z. (2024) · International Journal of Production Economics · doi:10.1016/j.ijpe.2024.109337 · Cited by 26 · see citing works
Singh, N., & Dey, K. (2023) · Electronic Markets · doi:10.1007/s12525-023-00665-0 · Cited by 26 · see citing works
The impact of online customer reviews on product iterative innovation
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Wei, F., Feng, N., Shi, B., & Evans, R. D. (2023) · IEEE Transactions on Engineering Management · doi:10.1109/tem.2023.3348154 · Cited by 25 · see citing works
Are heterogeneous customers always good for iterative innovation?
Jiang, X., Jin, R., Gong, M., & Li, M. (2021) · Journal of Business Research · doi:10.1016/j.jbusres.2021.09.024 · Cited by 24 · see citing works
Su, X. X., & Wang, S. (2024) · Humanities and Social Sciences Communications · doi:10.1057/s41599-023-02523-y · Cited by 24 · see citing works
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Schüler, F., & Petrik, D. (2023) · Information Systems and e-Business Management · doi:10.1007/s10257-023-00655-x · Cited by 25 · see citing works
Parente, R., Rong, K., Shi, X., Kang, Z., & Zhou, D. (2024) · Long Range Planning · doi:10.1016/j.lrp.2024.102455 · Cited by 20 · see citing works
Exploring SMEs' behavioral intentions of participating in platform-based innovation ecosystems
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Digital platform compatibility strategies in platform co-opetition
Liu, H., Amit, R. H., Qiao, H., & Wang, S. (2024) · Journal of Business Research · doi:10.1016/j.jbusres.2023.114489 · Cited by 19 · see citing works
Technological Uncertainty and Standardization Strategies: A Coopetition Framework
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Inhibitors and Enablers of Leverage in Digital Industrial Platform Ecosystems
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Analysis of Customer Satisfaction with the Quality of Energy Market Services in Poland
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Salamzadeh, A., Dana, L., Ebrahimi, P., Hadizadeh, M., & Mortazavi, S. (2024) · Thunderbird International Business Review · doi:10.1002/tie.22371 · Cited by 14 · see citing works
Consumer multihoming predisposition on food platforms: Does gender matter?
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Configuring the agricultural platforms: farmers' preferences for design attributes
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Liu, J., Gao, Q., & Zhu, L.-D. (2025) · Journal of engineering and technology management · doi:10.1016/j.jengtecman.2025.101900 · Cited by 12 · see citing works
Jingkun, B., & Qu, G. (2025) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2025.124260 · Cited by 12 · see citing works
Wang, L., Lin, S., Zhang, M., Ding, J., & Zhang, L. (2024) · Journal of the Knowledge Economy · doi:10.1007/s13132-024-01798-z · Cited by 12 · see citing works
RetractedHow optimal distinctiveness shapes platform complementors' adoption of boundary resources
Kang, H. Y., & Grodal, S. (2024) · Strategic Entrepreneurship Journal · doi:10.1002/sej.1501 · Cited by 12 · see citing works
Simone, C., & Laudando, A. (2025) · Electronic Markets · doi:10.1007/s12525-025-00788-6 · Cited by 12 · see citing works
Fitz, L. R. G., & Scheeg, J. (2025) · Strategic Change · doi:10.1002/jsc.2657 · Cited by 12 · see citing works
Role of Digital Marketing in Shaping Travel Decisions
Swadhi, R., Gayathri, K., Dimri, S., Balakrishnan, A., & Jyothi, P. (2025) · IGI Global eBooks · doi:10.4018/979-8-3693-8417-6.ch007 · Cited by 9 · see citing works
Platform empowerment and SMEs niches base on different life cycles
Han, Y. (2025) · Technology in Society · doi:10.1016/j.techsoc.2025.102848 · Cited by 8 · see citing works
Sheng, L., Wu, J.-L., & Gu, J. (2024) · Journal of Business & Industrial Marketing · doi:10.1108/jbim-08-2023-0458 · Cited by 7 · see citing works
Dimensions of Digital B2B Platforms in Logistics – A White Spot Analysis
Culotta, C., & Duparc, E. (2022) · Hawaii International Conference on System Sciences (HICSS) · doi:10.24251/hicss.2022.597 · Cited by 9 · see citing works
Influence of financial information systems on increasing competitive advantage: Evidence from Jordan
Nour, M. I., Alsufy, F. J. H., & Makhlouf, M. H. (2022) · Investment Management and Financial Innovations · doi:10.21511/imfi.19(1).2022.11 · Cited by 7 · see citing works
Yan, E.-H., Wu, J., & Gu, J. (2024) · Chinese Management Studies · doi:10.1108/cms-09-2022-0309 · Cited by 7 · see citing works
Xia, J., Wang, J., Hu, H., & Liu, S. (2024) · Journal of Business Research · doi:10.1016/j.jbusres.2024.114846 · Cited by 7 · see citing works
Software platform owners' entry and application developers' innovations: a conceptual model
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Mechanisms for Business Ecosystem Members to Capture Value through the Strong Network Effect
Awano, H., & Tsujimoto, M. (2022) · Sustainability · doi:10.3390/su141811595 · Cited by 7 · see citing works
Pei, L., & Dong, C.-T. (2025) · European Journal of Innovation Management · doi:10.1108/ejim-04-2024-0441 · Cited by 6 · see citing works
Zabel, C., & Duckwitz, A. (2025) · Emerging Media · doi:10.1177/27523543251366107 · Cited by 8 · see citing works
Chen, X., Zhou, D., Zhan, Z., & Lu, R. (2023) · Sustainability · doi:10.3390/su15065313 · Cited by 6 · see citing works
Transformative und agile Innovationssysteme
Botthof, A., Edler, J., Hahn, K., Hirsch-Kreinsen, H., Weber, K. M., Wessels, J., & Verlag, C. (2023) · Campus Verlag eBooks · doi:10.12907/978-3-593-45562-4 · Cited by 6 · see citing works
Singh, N., & Kapoor, S. (2023) · Journal of Agribusiness in Developing and Emerging Economies · doi:10.1108/jadee-08-2022-0178 · Cited by 5 · see citing works
Agtech platforms: complementors and value propositions
Singh, N., & Kapoor, S. (2024) · Technology Analysis and Strategic Management · doi:10.1080/09537325.2024.2306636 · Cited by 6 · see citing works
Verlooy, V., Heimburg, V., Schreieck, M., & Wiesche, M. (2026) · Electronic Markets · doi:10.1007/s12525-025-00858-9 · Cited by 8 · see citing works
Xue, Q., He, J., & Jiang, X.-L. (2026) · International Journal of Production Economics · doi:10.1016/j.ijpe.2026.109968 · Cited by 3 · see citing works
Pei, L. (2024) · Chinese Management Studies · doi:10.1108/cms-03-2023-0102 · Cited by 5 · see citing works
Rethinking federated learning as a digital platform for dynamic and value-driven participation
Düsing, C., & Cimiano, P. (2025) · Future Generation Computer Systems · doi:10.1016/j.future.2025.107847 · Cited by 4 · see citing works
Business event innovativeness and social capital enhancing competitive advantage
Naruetharadhol, P., Boonmee, K., & Hengboriboon, L. (2023) · Cogent Social Sciences · doi:10.1080/23311886.2023.2233254 · Cited by 4 · see citing works
The Concept of M-Commerce Customer Experience: How Retail Mobile Apps Can Change the Game
Ghandvar, P., Azad, N., Naami, A., & Meshkani, F. A. (2023) · International Journal of Marketing Communication and New Media · doi:10.54663/2182-9306.2023.v11.n21.153-178 · Cited by 4 · see citing works
Lee, D.-M., Liu, T.-Y., Fu, Y., & Song, Z.-H. (2025) · Acta Psychologica · doi:10.1016/j.actpsy.2025.105550 · Cited by 3 · see citing works
Dimensões de competitividade na era das plataformas digitais
de Bem, A. A. G., Azevedo, A., & Lauriano, N. G. (2022) · Revista Ibero-Americana de Estratégia · doi:10.5585/riae.v21i1.21475 · Cited by 2 · see citing works
Kauschinger, M., Schreieck, M., & Krcmar, H. (2022) · Lecture notes in business information processing · doi:10.1007/978-3-031-20706-8_11 · Cited by 3 · see citing works
Chen, X., Zhou, Y., Zhou, D., & Lu, R. (2023) · IEEE Access · doi:10.1109/access.2023.3250964 · Cited by 3 · see citing works
Zhao, Z., Gu, J., & Wu, J. (2023) · Journal of Data Information and Management · doi:10.1007/s42488-023-00098-6 · Cited by 3 · see citing works
Leveraging Ambidexterity in a Digital Platform Ecosystem: Insights from a Complementor’s Perspective
Vieru, D., Plugge, A., & Bourdeau, S. (2023) · Hawaii International Conference on System Sciences (HICSS) · doi:10.24251/hicss.2023.760 · Cited by 3 · see citing works
Bhisikar, A. (2024) · Journal of Business Analytics · doi:10.1080/2573234x.2024.2325703 · Cited by 5 · see citing works
Zabel, C., & Telkmann, V. (2024) · Journal of Media Business Studies · doi:10.1080/16522354.2024.2323965 · Cited by 3 · see citing works
Complementors’ interactions in the wind energy ecosystem: coopetitive dynamics
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Li, Z.-W., Zheng, Y.-Y., & Zhao, X. (2024) · Electronic Markets · doi:10.1007/s12525-024-00738-8 · Cited by 2 · see citing works
Song, Y. (2025) · European Journal of Innovation Management · doi:10.1108/ejim-11-2024-1250 · Cited by 2 · see citing works
Governing the long game: How can artificial intelligence help little giants achieve long-term value?
Bai, J., & Qu, G. (2026) · Socio-Economic Planning Sciences · doi:10.1016/j.seps.2026.102460 · Cited by 2 · see citing works
System Management and Improvement of Payment Planning Processes in Production Engineering
Vaníčková, R. (2023) · Danube · doi:10.2478/danb-2023-0013 · Cited by 2 · see citing works
Sustainable Development of Platform Enterprises: A Synthesis Framework
Zhou, H., Xie, H., & Chen, X. (2024) · Sustainability · doi:10.3390/su16114677 · Cited by 2 · see citing works
Wang, F., Singh, N., & Kundu, S. K. (2026) · International Business Review · doi:10.1016/j.ibusrev.2026.102612 · Cited by 1 · see citing works
Platform-Based Servitization: Reconciling Competing Growth Logics for Industrial Firms
Salonen, A., Fehrer, J. A., Kowalkowski, C., Ritala, P., & Jaakkola, E. (2026) · Journal of Service Research · doi:10.1177/10946705261480987 · Cited by 1 · see citing works
The Path Constitution of Platform Evolution: An Organizational Momentum View
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Who Does What? Evolving Division of Responsibilities in a B2B Platform
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The Way for Companies to Create Green and Sustainable Competitive Advantage
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NAVIGATING DIGITAL TRANSFORMATION: THE IMPACT OF EMPLOYEE ENGAGEMENT AND CHANGE READINESS
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Complementors as Innovation Ecosystem Actors: Interactions, Capabilities, Challenges
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“Third, multihoming complementors become part of a larger, more diverse group of peers whose activities might influence them (Cenamor, 2021; Srinivasan & Venkatraman, 2018).”
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- Authors
- Cenamor, J.
- Affiliations
- Lund University (SE)
- Corresponding author
- Cenamor, Javier
- ORCID
- Cenamor, Javier
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2021-01
- Volume
- 122
- Pages
- 335-343
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W3087237957
- Cited by
- 116
- References
- 123
- Citations by year
- 2026: 18 · 2025: 23 · 2024: 30 · 2023: 23 · 2022: 14 · 2021: 8
- FWCI
- 12.01
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Business Research (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Lund University Publications (Lund University) (submittedVersion)
- Funders
- Familjen Kamprads Stiftelse
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
- Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategy and Innovation
- Keywords
- platform ecosystems, complementors, strategic decision-making, open innovation, platform adoption, ecosystem strategy
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