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Cited by 801

The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.

The Influence of Anticipating Regret and Responsibility on Purchase Decisions

Simonson, Itamar·1992·Journal of Consumer Research
DOI 10.1086/209290
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Abstract

It is suggested that consumers' choices between alternatives can be systematically influenced by asking them to anticipate the regret and responsibility they would feel if they made the wrong decision. Specifically, on the basis of the notion that choices of conventional or default options are associated with lower regret and responsibility, it is proposed that consumers who anticipate how they would feel if they made the wrong decision would be more likely to purchase a currently available item on sale rather than wait for a better sale and more likely to prefer a higher-priced, well-known brand over a less expensive, lesser-known brand. These propositions were supported in three studies. The findings also suggest that an error caused by selection of a lesser-known, lower-priced brand is associated with greater responsibility but less regret than an error caused by a choice of a well-known, higher-priced brand.

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Metadata

Authors
Simonson, I.
Venue
Journal of Consumer Research
Publisher
Oxford University Press (OUP)
Published
1992-06
Volume
19
Issue
1
Pages
105
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
DOI
10.1086/209290
OpenAlex
W1972476260
Cited by
801
References
3
FWCI
3.95
Type
journal article
Language
en
Open access
closed

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.