The Kuleshov Effect: the influence of contextual framing on emotional attributions
Open accessAbstract
Filmmakers have long recognized the importance of editing techniques to guide the audiences' perceptions and enhance the impact of a scene. We demonstrate behaviorally that pairing identical faces with either neutral or emotionally salient contextual movies, an editing technique referred to as the 'Kuleshov Effect', results in both altered attributions of facial expression and mental-state. Using functional neuroimaging (fMRI), we show that faces paired with emotional movies enhance BOLD responses in the bilateral temporal pole, anterior cingulate cortices, amygdala and bilateral superior temporal sulcus relative to identical faces juxtaposed with neutral movies. An interaction was observed in the right amygdala when subtle happy and fear faces were juxtaposed with positive and negative movies, respectively. An interaction between happy faces and negative context was also observed in bilateral amygdala suggesting that the amygdala may act to prime or tag affective value to faces. A parametric modulation of BOLD signal by attribution ratings indicated a dissociation between ventrolateral and the ventromedial prefrontal cortex for negative and positive contextually evoked attributions, respectively. These prefrontal regions may act to guide appropriate choices across altering contexts. Together, these findings offer a neurobiological basis for contextual framing effects on social attributions.
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- Authors
- Mobbs, D., Weiskopf, N., Lau, H. C., Featherstone, E., Dolan, R. J., & Frith, C. D.
- Affiliations
- University College London (GB)
- Wellcome Department of Imaging Neuroscience, Functional Imaging Laboratory, University College London, London, UK
- Corresponding author
- Mobbs, Dean
- Venue
- Social Cognitive and Affective Neuroscience
- Publisher
- Oxford University Press (OUP)
- Published
- 2006-08-14
- Volume
- 1
- Issue
- 2
- Pages
- 95-106
- ISSN
- 1749-5016 (ISSN-L)
- 1749-5024
- PMC
- PMC1810228
- OpenAlex
- W2115381388
- Cited by
- 178
- References
- 76
- Citations by year
- 2026: 6 · 2025: 6 · 2024: 8 · 2023: 4 · 2022: 7 · 2021: 23 · 2020: 6 · 2019: 12 · 2018: 13 · 2017: 10 · 2016: 19 · 2015: 13 · 2014: 5 · 2013: 9 · 2012: 6
- FWCI
- 3.08
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- Social Cognitive and Affective Neuroscience (publishedVersion, cc-by-nc)
- Europe PMC (PubMed Central) (publishedVersion)
- PubMed Central (publishedVersion)
- PubMed (publishedVersion)
- MPG.PuRe (Max Planck Society) (submittedVersion, other-oa)
- CaltechAUTHORS (California Institute of Technology) (submittedVersion, cc-by-nc)
- UCL Discovery (University College London) (submittedVersion)
- Max Planck Digital Library (submittedVersion, other-oa)
- The HKU Scholars Hub (University of Hong Kong) (submittedVersion)
- Funders
- Wellcome Trust (047963)
- Brain Research Trust
- Topics
- Life Sciences › Neuroscience › Cognitive Neuroscience › Face Recognition and Perception
- Life Sciences › Neuroscience › Cognitive Neuroscience › Neural and Behavioral Psychology Studies
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Evolutionary Psychology and Human Behavior
- Keywords
- Kuleshov effect, contextual framing, emotional attribution, facial expression perception, mental state attribution, amygdala, temporal pole, superior temporal sulcus, anterior cingulate cortex, ventromedial prefrontal cortex, ventrolateral prefrontal cortex, emotional value, film editing, social cognition
- MeSH terms
- Affect, Amygdala, Facial Expression, Humans, Magnetic Resonance Imaging, Motivation, Social Perception, Temporal Lobe, Expressed Emotion
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