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Are Individual Differences Germane to the Acceptance of New Information Technologies?

Agarwal, Ritu, Prasad, Jayesh·1999·Decision Sciences

Abstract

Persuading users to adopt new information technologies persists as an important problem confronting those responsible for implementing new information systems. In order to better understand and manage the process of new technology adoption, several theoretical models have been proposed, of which the technology acceptance model (TAM) has gained considerable support. Beliefs and attitudes represent significant constructs in TAM. A parallel research stream suggests that individual difference factors are important in information technology acceptance but does not explicate the process by which acceptance is influenced. The objective of this paper is to clarify this process by proposing a theoretical model wherein the relationship between individual differences and IT acceptance is hypothesized to be mediated by the constructs of the technology acceptance model. In essence then, these factors are viewed as influencing an individual's beliefs about an information technology innovation; this relationship is further supported by drawing upon extensive research in learning. The theoretical model was tested in an empirical study of 230 users of an information technology innovation. Results confirm the basic structure of the model, including the mediating role of beliefs. Results also identify several individual difference variables that have significant effects on TAM's beliefs. Theoretical contributions and practical implications that follow are discussed.

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Cites

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Metadata

Authors
Agarwal, R., & Prasad, J.
Venue
Decision Sciences
Publisher
Wiley
Published
1999-03
Volume
30
Issue
2
Pages
361-391
ISSN
  • 0011-7315 (ISSN-L)
  • 1540-5915
OpenAlex
W1974108202
Cited by
2,102
References
13
FWCI
59.36
Type
journal article
Language
en
Open access
closed

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