The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
Defining gamification: a service marketing perspective
Abstract
During recent years "gamification" has gained significant attention among practitioners and game scholars. However, the current understanding of gamification has been solely based on the act of adding systemic game elements into services. In this paper, we propose a new definition for gamification, which emphases the experiential nature of games and gamification, instead of the systemic understanding. Furthermore, we tie this definition to theory from service marketing because majority of gamification implementations aim towards goals of marketing, which brings to the discussion the notion of how customer / user is always ultimately the creator of value. Since now, the main venue for academic discussion on gamification has mainly been the HCI community. We find it relevant both for industry practitioners as well as for academics to study how gamification can fit in the body of knowledge of existing service literature because the goals and the means of gamification and marketing have a significant overlap.
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Citations
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From game design elements to gamefulness: defining "gamification"
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Does Gamification Work? -- A Literature Review of Empirical Studies on Gamification
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Self-citationGamification in theory and action: a survey
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Self-citationToward Meaningful Engagement: A Framework for Design and Research of Gamified Information Systems1
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“This includes not just applying commercial video games outside of an entertainment context, for example, psychological therapy [15], but also serious games (video games developed for a primary purpose other than player enjoyment [16]) and gamification [17,18].”
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Impact of Gamification on User Experience: An Empirical Review
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Metadata
- Authors
- Huotari, K., & Hamari, J.
- Venue
- Proceeding of the 16th International Academic MindTrek Conference
- Publisher
- ACM
- Published
- 2012-10-03
- Pages
- 17-22
- OpenAlex
- W2081655353
- Cited by
- 1,150
- References
- 5
- FWCI
- 131.03
- Type
- conference paper
- Language
- en
- Open access
- closed
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