Behavioral Decision Theory: Processes of Judgement and Choice

Einhorn, H J; Hogarth, R M

doi:10.1146/annurev.ps.32.020181.000413

Cited by 1,691Decision-Making and Behavioral EconomicsNeural and Behavioral Psychology StudiesLeadership, Behavior, and Decision-Making Studies

Behavioral Decision Theory: Processes of Judgement and Choice

Einhorn, H J, Hogarth, R M·1981·Annual Review of Psychology

DOI 10.1146/annurev.ps.32.020181.000413

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Abstract

A revolution in the science of emotion has emerged in recent decades, with the potential to create a paradigm shift in decision theories. The research reveals that emotions constitute potent, pervasive, predictable, sometimes harmful and sometimes ...Read More

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The outcome of one's perceived losses tends to be more eminent than the impact of his/her perceived gains.
“The loss aversion put together into the prospect theory postulates that the outcome of one’s perceived losses tends to be more eminent than the impact of his/her perceived gains (Einhorn and Hogarth 1981; Slovic et al. 1977).”
From Health insurance policy renewal: an exploration of reputation, performance, and affect to understand customer inertia (2022) · cites this paper as Einhorn and Hogarth 1981

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Authors: Einhorn, H. J., & Hogarth, R. M.
ORCID: Hogarth, R M
Venue: Annual Review of Psychology
Publisher: Annual Reviews
Published: 1981-01
Volume: 32
Issue: 1
Pages: 53-88
ISSN: 0066-4308 (ISSN-L)
1545-2085
DOI: 10.1146/annurev.ps.32.020181.000413
OpenAlex: W2178782964
Cited by: 1,691
References: 66
Citations by year: 2026: 17 · 2025: 17 · 2024: 14 · 2023: 18 · 2022: 33 · 2021: 39 · 2020: 22 · 2019: 25 · 2018: 44 · 2017: 37 · 2016: 28 · 2015: 21 · 2014: 32 · 2013: 20 · 2012: 38
FWCI: 45.84
Type: journal article
Language: en
Open access: closed
Locations: Annual Review of Psychology (publishedVersion)
Topics: Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
Life Sciences › Neuroscience › Cognitive Neuroscience › Neural and Behavioral Psychology Studies
Social Sciences › Decision Sciences › Management Science and Operations Research › Leadership, Behavior, and Decision-Making Studies
Keywords: behavioral decision theory, judgment, choice, emotions, decision-making, emotional decision-making

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Behavioral Decision Theory: Processes of Judgement and Choice

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