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An Experiment on Risk Taking and Evaluation Periods

Gneezy, U., Potters, J.·1997·The Quarterly Journal of Economics

DOI 10.1162/003355397555217

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Abstract

Does the period over which individuals evaluate outcomes influence their investment in risky assets? Results from this study show that the more frequently returns are evaluated, the more risk averse investors will be. The results are in line with the behavioral hypothesis of “myopic loss aversion,” which assumes that people are myopic in evaluating outcomes over time, and are more sensitive to losses than to gains. The results have relevance for the equity premium puzzle, and also for the marketing strategies of fund managers.

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Authors: Gneezy, U., & Potters, J.
Affiliations: Tilburg University (NL)
ORCID: Potters, J.
Venue: The Quarterly Journal of Economics
Publisher: Oxford University Press (OUP)
Published: 1997-05-01
Volume: 112
Issue: 2
Pages: 631-645
ISSN: 0033-5533 (ISSN-L)
1531-4650
DOI: 10.1162/003355397555217
OpenAlex: W1565295770
Cited by: 1,288
References: 16
Citations by year: 2026: 50 · 2025: 72 · 2024: 72 · 2023: 76 · 2022: 100 · 2021: 86 · 2020: 74 · 2019: 77 · 2018: 73 · 2017: 80 · 2016: 76 · 2015: 70 · 2014: 57 · 2013: 58 · 2012: 38
FWCI: 5.34
Type: journal article
Language: en
Open access: closed
Locations: The Quarterly Journal of Economics (publishedVersion)
Research portal (Tilburg University) (submittedVersion)
RePEc: Research Papers in Economics (submittedVersion)
HighWire Press Open Archive (submittedVersion)
Topics: Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
Social Sciences › Economics, Econometrics and Finance › Finance › Financial Markets and Investment Strategies
Social Sciences › Economics, Econometrics and Finance › Finance › Financial Literacy, Pension, Retirement Analysis
Keywords: risk-taking, evaluation period, myopic loss aversion, loss aversion, risky asset investment, behavioral finance, equity premium puzzle, investor risk aversion

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An Experiment on Risk Taking and Evaluation Periods

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