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Cited by 789

The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.

Interorganizational Exchange Behavior in Marketing Channels: A Broadened Perspective

Frazier, Gary L.·1983·Journal of Marketing
DOI 10.1177/002224298304700408
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Abstract

The scope of research on interorganizational exchange behavior in the marketing channels literature has been very limited, in part because of an incomplete conceptual framework. What is urgently needed is a realistic conceptualization of the process of exchange behavior between organizations within marketing channels. As a first step, this article develops a framework of interorganizational exchange behavior designed to provide channel researchers with a broadened perspective of what research issues need to be addressed in promoting future progress and understanding in the marketing channels area.

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Cited by

Metadata

Authors
Frazier, G. L.
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
1983-09
Volume
47
Issue
4
Pages
68-78
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
DOI
10.1177/002224298304700408
OpenAlex
W2329204726
Cited by
789
References
1
FWCI
7.87
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

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