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Cited by 5,625

The DOI matches its Crossref record; 10 of the 10 references it cites were found in a registry or an index.

Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations

Hoffman, Donna L., Novak, Thomas P.·1996·Journal of Marketing
DOI 10.1177/002224299606000304
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Abstract

The authors address the role of marketing in hypermedia computer-mediated environments (CMEs). Their approach considers hypermedia CMEs to be large-scale (i.e., national or global) networked environments, of which the World Wide Web on the Internet is the first and current global implementation. They introduce marketers to this revolutionary new medium, propose a structural model of consumer navigation behavior in a CME that incorporates the notion of flow, and examine a series of research issues and marketing implications that follow from the model.

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Citations

Cites

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Cited by

Metadata

Authors
Hoffman, D. L., & Novak, T. P.
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
1996-07
Volume
60
Issue
3
Pages
50-68
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
DOI
10.1177/002224299606000304
OpenAlex
W2110638361
Cited by
5,625
References
10
FWCI
255.47
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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