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Cited by 1,030

The DOI matches its Crossref record; 14 of the 14 references it cites were found in a registry or an index.

The Acquisition and Utilization of Information in New Product Alliances: A Strength-of-Ties Perspective

Rindfleisch, Aric, Moorman, Christine·2001·Journal of Marketing
DOI 10.1509/jmkg.65.2.1.18253
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Abstract

In this article, the authors examine the acquisition and utilization of information in new product alliances. Drawing from research in social network theory with a focus on the strength-of-ties literature, the authors suggest that horizontal alliances have lower levels of relational embeddedness and higher levels of knowledge redundancy than vertical alliances. The authors then suggest that though embeddedness enhances both the acquisition and utilization of information in alliances, redundancy diminishes information acquisition but enhances information utilization. The authors test these ideas using a sample of 106 U.S. firms that recently have participated in new product alliances. Although the results are broadly supportive of the predictions, they are also surprising because they question key underlying assumptions of the strength-of-ties literature. For example, closely tied individual actors are typically assumed to share both high levels of embeddedness and high levels of redundancy, but the present research finds that this assumption does not hold for organizational actors. The authors discuss the implications of these findings specifically for new product alliances and for research on tie strength among organizations in general.

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Cited by

Metadata

Authors
Rindfleisch, A., & Moorman, C.
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
2001-04
Volume
65
Issue
2
Pages
1-18
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
DOI
10.1509/jmkg.65.2.1.18253
OpenAlex
W2004512536
Cited by
1,030
References
14
FWCI
46.65
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.