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Cited by 1,011

The DOI matches its Crossref record; 10 of the 10 references it cites were found in a registry or an index.

The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance

Matsuno, Ken, Mentzer, John T., Özsomer, Ayşegül·2002·Journal of Marketing
DOI 10.1509/jmkg.66.3.18.18507
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Abstract

The recent literature suggests a potential tension between market orientation and entrepreneurial proclivity in achieving superior business performance. This is unsettling for marketers, because it could mean that being market oriented is detrimental to a firm that is also trying to be entrepreneurial and successful. To examine this unnerving potential, the authors investigate structural influences (both direct and indirect) of entrepreneurial proclivity and market orientation on business performance. The results indicate that entrepreneurial proclivity has not only a positive and direct relationship on market orientation but also an indirect and positive effect on market orientation through the reduction of departmentalization. The results also suggest that entrepreneurial proclivity's performance influence is positive when mediated by market orientation but negative or nonsignificant when not mediated by market orientation. The authors also provide a discussion and future research implications.

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Metadata

Authors
Matsuno, K., Mentzer, J. T., & Özsomer, A.
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
2002-07
Volume
66
Issue
3
Pages
18-32
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
DOI
10.1509/jmkg.66.3.18.18507
OpenAlex
W2149177327
Cited by
1,011
References
10
FWCI
38.53
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

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CoChat. (2026). Citation check: The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance. https://app.cochat.ai/papers/10.1509/jmkg.66.3.18.18507
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Matsuno, K., Mentzer, J. T., & Özsomer, A. (2002). The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance. Journal of Marketing. https://doi.org/10.1509/jmkg.66.3.18.18507

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.