Cited by 311Service and Product InnovationInnovative Approaches in Technology and Social DevelopmentBusiness Strategies and Innovation

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The Co-Creation Paradigm

Ramaswamy, Venkat, Ozcan, Kerimcan·2014·Stanford University Press eBooks

DOI 10.1515/9780804790758

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Abstract

Building on a decade-long pursuit to define and implement co-creative practices in business, The Co-Creation Paradigm calls for a radical rethinking of traditional ideas about how value is created. Aruging that organizations must engage their stakeholders as drivers of the process, this book illustrates how to create "win more—win more" outcomes in the private, public, and social sector.

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Authors: Ramaswamy, V., & Ozcan, K.
ORCID: Ozcan, Kerimcan
Venue: Stanford University Press eBooks
Publisher: Stanford University Press
Published: 2014-01-01
DOI: 10.1515/9780804790758
OpenAlex: W2900284547
Cited by: 311
References: 0
Citations by year: 2026: 20 · 2025: 15 · 2024: 31 · 2023: 23 · 2022: 28 · 2021: 28 · 2020: 32 · 2019: 27 · 2018: 26 · 2017: 33 · 2016: 30 · 2015: 11 · 2014: 5
FWCI: 32.18
Type: book
Language: en
Open access: closed
Locations: Stanford University Press eBooks (publishedVersion)
Topics: Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Innovative Approaches in Technology and Social Development
Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Innovation
Keywords: co-creation, value creation, stakeholder engagement, organizational practices, organizational change, public sector, third sector, win-win outcomes

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The Co-Creation Paradigm

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