The Co-Creation Paradigm

Co-Creation, Co-Marketing, and Co-Branding Strategies for Smart Luxury Digital Ecosystems

Yadav, A., Manda, V. K., Tarnanidis, T. K., et al. (2025) · IGI Global eBooks · doi:10.4018/979-8-3373-3010-5.ch003 · Cited by 1

Exploration of Digital Business Ecosystem Model for Museums Systems to Enhance Co-creation Innovation

Hsu, S.-F., Wang, X.-Y., Yang, C.-H., & Liou, S. (2024) · International Journal of Humanities and Social Science · doi:10.30845/ijhss.v14p27 · Cited by 1

Cognitive Computing and Managing Complexity in Open Innovation Model

Freund, R. J. (2016) · Springer proceedings in business and economics · doi:10.1007/978-3-319-29058-4_19 · Cited by 1

Evaluating the Applicability of a Social Content Management Framework: A Case Analysis

Ahmad, W. A. Z. W., Mukhta, M., & Yahya, Y. (2018) · International Journal of Advanced Computer Science and Applications · doi:10.14569/ijacsa.2018.091249 · Cited by 1

I.N.S.E.C.T—Summercamp: Developing Multispecies Design Perspectives, Practices, and Discourse Through Co-creating (in) Community

Keune, S., Ilgün, A., & Ludwig, C. (2023) · Sustainable development goals series · doi:10.1007/978-3-031-36302-3_52 · Cited by 1

Embracing Co-Creation Thinking in EconomicsPreprint

Chakrabarti, A., & Ramaswamy, V. (2013) · SSRN Electronic Journal · doi:10.2139/ssrn.2291475 · Cited by 1

Branding Implications of Co-Created Social Responsibility

Kull, A. J. (2016) · Digital Commons - University of South Florida (University of South Florida) · Cited by 1

Exploring the Open Source Hardware phenomenon: Empirical essays on the role of user communities in the creation of innovation, organizations and markets

Cruz, A. M. (2017) · City Research Online (City University London) · Cited by 1

Transformation of German IT infrastructure sales ecosystems during the course of digitalisation

Kaltenbach, R. F. (2020) · Cited by 1

Expanding the University Social Service for Empowering Sustainable Tourism Based on Sustainability Agenda

Wambrauw, O. O. O., Ilham, I., Reba, Y. A., et al. (2024) · Sustainability and Climate Change · doi:10.1089/scc.2024.0026 · Cited by 1

The Impact of Prosumers on the Platform Economy

Ferreira, D. (2026) · doi:10.1002/9781394278657.ch20 · Cited by 1

The Principle of Co-Creative Comparative AdvantagePreprint

Chakrabarti, A., & Ramaswamy, V. (2013) · SSRN Electronic Journal · doi:10.2139/ssrn.2356294

Organizational Challenges of Customer Co-creation

Krämer, K., Rau, C., & Bergmayr, B. (2015)

The theory and practice of strategic research translation: How to make it happen

Jackson, C. L., Janamian, T., & Crossland, L. (2014)

A holistic study of the factors influencing the co-creation process in the B2B market from two perspectives

Akolk, N., Huang, Y., & Perrone, V. (2016) · Lund University Publications Student Papers (Lund University)

Shared Ethnography of Shared Cities

Potts, R., Sharma, D., & Lindley, J. (2015) · Ethnographic Praxis in Industry Conference Proceedings · doi:10.1111/1559-8918.2015.01042

Going Towards Adaption, Integration, and Co-Creation

Zhou, C. (2016) · Advances in higher education and professional development book series · doi:10.4018/978-1-5225-0643-0.ch024

The Co-creation design framework

Fridlington, L., McKay, L., Spencer, N., et al. (2016) · Northumbria Research Link (Northumbria University)

Co-Creation Emerging in Markets and with Consumers

Aquilani, B., Nosi, C., & Abbate, T. (2017) · Advances in hospitality, tourism and the services industry (AHTSI) book series · doi:10.4018/978-1-5225-2084-9.ch003

Untangle Multi-Organizational Collaboration From Value Co-creation

Fang, S., & Wen, D.-W. (2018) · International Journal of Business Administration · doi:10.5430/ijba.v9n5p76

Co-creating value with the customers in manufacturing companies

Łaszkiewicz, A. (2018) · Zeszyty Naukowe Politechniki Poznańskiej. Organizacja i Zarządzanie · doi:10.21008/j.0239-9415.2018.077.12

How Smartness Enables Value Co-Creation

Ciasullo, M. V., Castellani, P., Cosimato, S., & Rossato, C. (2019) · Advances in marketing, customer relationship management, and e-services book series · doi:10.4018/978-1-5225-7856-7.ch012

Engagement – Voraussetzung für kollaboratives Innovieren

Boha, J., Jonas, J. M., & Möslein, K. M. (2019) · Forum Dienstleistungsmanagement · doi:10.1007/978-3-658-26389-8_18

Innovation Adoption in Online Travel Agent PlatformsPreprint

Mantovani, A., Piga, C. A., Reggiani, C., & Shevtsova, Y. (2018) · SSRN Electronic Journal · doi:10.2139/ssrn.3308147

Reasons of Polish young potential employees’ interest In a university as the employer vr perceiving its employees

Baruk, A. I. (2019) · Marketing of Scientific and Research Organizations · doi:10.2478/minib-2019-0042

Platform Brand Value: Construct and Measurement —An Empirical Research Based on the Data of Social Media

Lei, S., & Yang, X. (2019) · Open Journal of Social Sciences · doi:10.4236/jss.2019.711013

Przyczyny zainteresowania młodych potencjalnych pracowników uczelnią jako pracodawcą a postrzeganie osób pracujących w tych organizacjach

Baruk, A. I. (2019) · Marketing Instytucji Naukowych i Badawczych · doi:10.2478/minib-2019-0038

Co-creation of Sustainable Infrastructure Development in Namibia

Ameer, I. A., & Marisa, K. (2020) · Encyclopedia of the UN sustainable development goals · doi:10.1007/978-3-319-71059-4_18-1

Marketing Strategies of the Company Development within the Transition to a Digital Economy

Semenov, I. V. (2021) · Studies in systems, decision and control · doi:10.1007/978-3-030-56433-9_143

Applying hypothetico-deductive reasoning to design, develop and evaluate dynamic website

Savka, O. (2021) · Theseus (Ammattikorkeakoulujen)

Characteristics of Vernacular Reviewing

Jaakkola, M. (2021) · Springer eBooks · doi:10.1007/978-3-030-84848-4_7

Innovative Business Models in Digital Firms

Accordino, P., Abbate, T., Rupo, D., Coppolino, R., & Rocca, T. L. (2022) · IGI Global eBooks · doi:10.4018/978-1-6684-4503-7.ch008

Crowdfunding as an Open Innovation for Co-Creation

Guirado, C. E., & Castro, C. G. (2019) · IGI Global eBooks · doi:10.4018/978-1-5225-8362-2.ch017

Future Research

(2020) · Advances in higher education and professional development book series · doi:10.4018/978-1-7998-3527-1.ch008

Co-creation of Sustainable Infrastructure Development in Namibia

Ameer, I. A., & Marisa, K. (2021) · Encyclopedia of the UN sustainable development goals · doi:10.1007/978-3-319-95873-6_18

Fostering Creative Talents for an “Innovation-Oriented Nation”

(2020) · Advances in higher education and professional development book series · doi:10.4018/978-1-7998-3527-1.ch001

Development of Problem-Based Learning (PBL)

(2020) · Advances in higher education and professional development book series · doi:10.4018/978-1-7998-3527-1.ch002

Culture of Co-Creation

(2020) · Advances in higher education and professional development book series · doi:10.4018/978-1-7998-3527-1.ch007

Technology-Assisted Mindfulness in the Co-creation of Tourist Experiences

Stankov, U., & Filimonau, V. (2022) · Springer eBooks · doi:10.1007/978-3-030-48652-5_128

Re-envisioning the Corporation as an Embedded Community

Freiling, M., Sagalowicz, D., & Dabab, M. (2022) · Portland International Conference on Management of Engineering and Technology (PICMET) · doi:10.23919/picmet53225.2022.9882772

Co-Creating Digital Transformation

Kalkan, Ö. (2022) · Advances in logistics, operations, and management science book series · doi:10.4018/978-1-7998-9764-4.ch018

Ngo Stakeholder Engagement and ‘Screen-Being’Preprint

Letiche, H., Cordery, C., & Loo, I. D. (2023) · SSRN Electronic Journal · doi:10.2139/ssrn.4641434

Territorial Servitization as a Challenge to Reorganizing the Rural Development of the Industrial Era

Vidickienė, D. (2023) · Springer eBooks · doi:10.1007/978-3-031-47186-5_7

FUNCTIONS OF BICYCLE MOBILE APPLICATIONS IN THE ASPECT OF LOCAL AND REGIONAL TOURISM AND RECREATIONAL POLICY – AMISTAD CASE STUDY

Stelmach, P., Chwaja, K., & Camona, K. (2023) · Folia Turistica / Akademia Wychowania Fizycznego im. B. Czecha w Krakowie · doi:10.5604/01.3001.0054.2887

Participatív innováció és felhasználói sokszínűség. Egy célzott irodalomelemzés eredményei

Sándor, A. (2023) · Fogyatékosság és társadalom. · doi:10.31287/ft.en.2023.2.3

Co-Creation in Health: A Scoping Review on Engagement Platform for Innovation

Teixeira, A. C. D. S., Oliveira, T. D. F., Esteves, F. A. T., & Cohen, M. M. (2024) · doi:10.11648/j.jppa.20240801.14

Empirical Study on Hospitalist System: A Value Creation Perspective

Kung, L.-H., & Yan, Y. (2024) · Healthcare · doi:10.3390/healthcare12100953

Innovation collaborative à l’ère du Big et de l’ Open Data

Thiaw, C. A. L. (2024) · Marché et organisations · doi:10.3917/maorg.pr1.0111

Articulación y planeación: lineamientos de gestión para el Observatorio de los ODS de Antioquia

Betancur, W. A. C., Espinal, J. F. S., Suárez, H. M. O., et al. (2024) · Equidad y Desarrollo · doi:10.19052/eq.vol1.iss44.4

Platform Economy and Uneven Financial Geographies: The Case of Fintech in Portugal

Vale, M., & Ferreira, D. (2024) · ˜The œurban book series · doi:10.1007/978-3-031-59679-7_11

Knowledge about research and facilitation of co-creation with children. Protocol for the article “scoping review of research about co-creation with children”

Samland, B., Larsen, T., & Pedersen, L. Y. (2024) · PLoS ONE · doi:10.1371/journal.pone.0307766

Innovation collaborative à l’ère du Big et de l’ Open Data

Thiaw, C. A. L. (2024) · Marché et organisations · doi:10.3917/maorg.051.0199

Cocriação & inspiração: proposta de um modelo aplicado para cocriação de valor

Dolci, P. C., Brambilla, F. R., & Damacena, C. (2024) · Revista Ibero-Americana de Estratégia · doi:10.5585/2024.25667

Assessing the Service Trends, Brand Co-creation, Service Brand Innovation, and Customer–Brand Relationship in Tourism

Kahraman, A., & Rossi, M. V. (2024) · Tourism, hospitality & event management · doi:10.1007/978-3-031-59535-6_17

Co-creating a Leadership Development Programme for Nuclear Engineers: University-Industry Partnership to Boost Institutional Relevance

Joseph‐Richard, P., & Ringrose, N. (2024) · Springer eBooks · doi:10.1007/978-3-031-66316-1_7

Co-creating a rooted herstory: participatory practice with primary school children, and the case of Anne Livingstone, Countess of Kilmarnock

Bianchi, V. (2024) · Research in Drama Education The Journal of Applied Theatre and Performance · doi:10.1080/13569783.2024.2434481

Comment la co-création contribue-t-elle à renforcer le capital marque ? Le cas de « C’est Qui Le Patron »

David-Ignatieff, A., Braun, O., Malek, F., et al. (2024) · Recherche et Cas en Sciences de Gestion · doi:10.3917/rcsg.026.0057

Citizen Co-creation

Horvath, P. (2025) · Human-computer interaction series · doi:10.1007/978-3-031-88326-2_8

Eco-Efficient Customer Service

Tavanti, M. (2025) · Springer eBooks · doi:10.1007/978-3-031-93451-3_13

How does co-creation facilitate transdisciplinarity? The case of an EU energy demand research programme

Throndsen, W., Silvast, A., & Ryghaug, M. (2025) · Science as Culture · doi:10.1080/09505431.2025.2572635

Additional file 1 of Co-creation of health-enabling initiatives in food retail: academic perspectives

Vargas, C., Brimblecombe, J., Allender, S., et al. (2024) · Figshare · doi:10.6084/m9.figshare.26591864

Aligning Smart Education With Smart Economy

Marinosyan, A. (2025) · IGI Global eBooks · doi:10.4018/979-8-3373-7922-7.ch008

Creation Spirituality As A Spiritual Research Paradigm Drawing On Many Faiths

Oxford, R. L. (2016) · Emerald Group Publishing Limited eBooks · doi:10.1108/book-978-1-68123-496-020251010

Impact of the Display of Frontline Employees’ In-role and Extra-role Behaviours on Customer Loyalty: the Case of Banks in Côte d’Ivoire

Mamboundou, J.-P., & Konan, A. L. (2026) · Revue de gestion des ressources humaines · doi:10.54695/grhu.138.0045

Co‐Design at the Boundary: Understanding the Dynamics of Open Innovation Between Companies and Communities

Brubaker, E. R., Bellesia, F., Mattarelli, E., & HINDS, P. J. (2026) · Journal of Product Innovation Management · doi:10.1111/jpim.70020 · Cited by 2

Quels effets d’empowerment et de valorisation de la consommation induits par l’utilisation régulière de dispositif numérique ? : Le cas des objets de quantifield-self et des communautés virtuelles dans la consommation sportive active

Rual, C. (2019) · doi:10.70675/836430fcz3db8z444fzbe61zec19ca9b6692

Analyse de la transformation d’un business model : le cas de la mutation vers une distribution omni-canal

Vale, G. D. (2019) · doi:10.70675/90813c52zf883z4d10zbac0z4057385f77ee

La contribution de la co-création dans la réalisation des projets d’innovation dans les services. Proposition d’une nouvelle approche de co-création dans le contexte des startups en Algérie

Ismail, S. (2021) · theses.fr (ABES) · doi:10.70675/4380ca6az5d6dz45aezad4cz209a66448f94

L’engagement des clients dans les communautés virtuelles de marque : une approche ethnomarketing

Buffaz, P. (2023) · theses.fr (ABES) · doi:10.70675/48964746zc50cz4f16z859bz00e4ee8dcf62

La cocréation de valeur dans la vente B to B : une approche par les pratiques

Chambost-Guigard, L. (2024) · theses.fr (ABES) · doi:10.70675/bee02fbfz0da8z4527zb441zb817618a3d56

Coping With the Who’s, What’s and How’s of Co-Creation

Roiseland, A. (2026) · Scandinavian Journal of Public Administration · doi:10.58235/sjpa.57765

The Decision‐Making Process of Film Festival Participation: Developing a Value Co‐Creation Attitude Scale and Its Application to BIFAN

Lee, J., & Chang, D.-Y. (2026) · International Journal of Tourism Research · doi:10.1002/jtr.70317

Integrating Crowdsourcing, Value Co-creation, and Leadership for Innovation Excellence

Aggarwal, I., Jain, A., & Chaudhary, B. P. (2026) · Emerald Group Publishing Limited eBooks · doi:10.1108/978-1-80592-601-620261002

Digital sustainability empowerment and B2B customer co-creation: how CSR value creation drives green innovation performance in emerging market SMEs

Nguyen, M. H., & Dinh, V. H. (2026) · Journal of Business and Industrial Marketing · doi:10.1108/jbim-08-2025-0783

Community Co-creation of Nature-Based Solutions: a transdisciplinary framework for participatory process monitoring, evaluating and learning applied to the Connecting the Culm project

Ward, S. (2026) · Urban Transformations · doi:10.1186/s42854-026-00098-w

Co‐Creation, Platformization, and Public Service Effectiveness in a Developing Governance Context

Ly, B. (2026) · Public Administration and Development · doi:10.1002/pad.70091

Investigation of Success Factors for Co-Creation Platforms for SMEs

Fritzke, H., Cordes, A.-K., & Kulczynski, M. (2026) · Lecture notes in information systems and organisation · doi:10.1007/978-3-032-08489-7_19

Co-Designing for Relationally Co-Intelligent Value Creation

Ramaswamy, V., Ozcan, K., & Narayanan, K. (2026) · Springer eBooks · doi:10.1007/978-3-032-19468-8_4

Architecting Relationally Co-Intelligent Value Creation

Ramaswamy, V., Ozcan, K., & Narayanan, K. (2026) · Springer eBooks · doi:10.1007/978-3-032-19468-8_3

Relationally Co-Intelligent Value Creation

Ramaswamy, V., Ozcan, K., & Narayanan, K. (2026) · Springer eBooks · doi:10.1007/978-3-032-19468-8_2

AI as Co-Creator of Value

Ramaswamy, V., Ozcan, K., & Narayanan, K. (2026) · Springer eBooks · doi:10.1007/978-3-032-19468-8_1

Art therapy, marketing and fundraising: cost and revenue patterns in U.S. hospital foundations

Friel, M., Besana, A., & Yuan, Y. (2026) · International Journal of Pharmaceutical and Healthcare Marketing · doi:10.1108/ijphm-09-2025-0186

‘Pop-up’ labs for systematic co-creation in the experience-based tourism innovation processes: the roles of lab dimensions

Yati, Y., & Eide, D. (2026) · Journal of Small Business & Entrepreneurship · doi:10.1080/08276331.2026.2715882

Living Labs as Drivers for Regenerative Tourism in Rural Areas

Bartl, E., & Pillmayer, M. (2026) · Zeitschrift für Tourismuswissenschaft · doi:10.1515/tw-2026-0005

Evolving to a New Dominant Logic for Marketing

Vargo, S. L., & Lusch, R. F. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.1.24036 · Cited by 14,779

Co-creation experiences: The next practice in value creation

Prahalad, C. K., & Ramaswamy, V. (2004) · Journal of Interactive Marketing · doi:10.1002/dir.20015 · Cited by 7,178

Untitled work

(2003) · Cited by 9,368

Managing the co-creation of value

Payne, A. F., Storbacka, K., & Frow, P. (2008) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-007-0070-0 · Cited by 3,502

Service-dominant logic: continuing the evolution

Vargo, S. L., & Lusch, R. F. (2008) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-007-0069-6 · Cited by 7,824