Cited by 145Smoking Behavior and CessationDigital Mental Health InterventionsMobile Health and mHealth Applications

Defining Participant Exposure Measures in Web-Based Health Behavior Change Programs

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Danaher, Brian G, Boles, Shawn M, Akers, Laura, Gordon, Judith S, Severson, Herbert H·2006·Journal of Medical Internet Research

Abstract

BACKGROUND: Published research on the use of Web-based behavior change programs is growing rapidly. One of the observations characterized as problematic in these studies is that participants often make relatively few website visits and spend only a brief time accessing the program. Properly structured websites permit the unobtrusive measurement of the ways in which participants access (are exposed to) program content. Research on participant exposure to Web-based programs is not merely of interest to technologists, but represents an important opportunity to better understand the broader theme of program engagement and to guide the development of more effective interventions. OBJECTIVES: The current paper seeks to provide working definitions and describe initial patterns of various measures of participant exposure to ChewFree.com, a large randomized controlled trial of a Web-based program for smokeless tobacco cessation. METHODS: We examined measures of participant exposure to either an Enhanced condition Web-based program (interactive, tailored, and rich-media program) or a Basic condition control website (static, text-based material). Specific measures focused on email prompting, participant visits (number, duration, and pattern of use over time), and Web page viewing (number of views, types of pages viewed, and Web forum postings). RESULTS: Participants in the ChewFree.com Enhanced condition made more visits and spent more time accessing their assigned website than did participants assigned to the Basic condition website. In addition, exposure data demonstrated that Basic condition users thoroughly accessed program content, indicating that the condition provided a meaningful, face-valid control to the Enhanced condition. CONCLUSIONS: We recommend that researchers conducting evaluations of Web-based interventions consider the collection and analysis of exposure measures in the broader context of program engagement in order to assess whether participants obtain sufficient exposure to relevant program content.

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Authors
Danaher, B. G., Boles, S. M., Akers, L., Gordon, J. S., & Severson, H. H.
Affiliations
Oregon Research Institute (US)
Corresponding author
Danaher, Brian G
Venue
Journal of Medical Internet Research
Published
2006-08-30
Volume
8
Issue
3
Pages
e15
ISSN
1438-8871 (ISSN-L)
OpenAlex
W2099073806
Cited by
145
References
39
Citations by year
2025: 2 · 2024: 2 · 2023: 5 · 2022: 4 · 2021: 5 · 2020: 4 · 2019: 7 · 2018: 16 · 2017: 8 · 2016: 10 · 2015: 9 · 2014: 7 · 2013: 12 · 2012: 7
FWCI
5.98
Type
journal article
Language
en
Open access
Licence
cc-by
Locations
  • Journal of Medical Internet Research (publishedVersion, cc-by)
  • PubMed Central (publishedVersion, cc-by)
  • PubMed (publishedVersion)
Funders
National Cancer Institute (R01 CA 84225, R01CA084225)
Topics
  • Health Sciences › Medicine › Physiology › Smoking Behavior and Cessation
  • Social Sciences › Psychology › Applied Psychology › Digital Mental Health Interventions
  • Health Sciences › Health Professions › General Health Professions › Mobile Health and mHealth Applications
Keywords
program engagement, website visits, personalized interventions
MeSH terms
Adult, Behavior Therapy, Humans, Health Knowledge, Attitudes, Practice, Online Systems, Patient Participation, United States, User-Computer Interface, Program Evaluation, Health Behavior, Telemedicine, Tobacco Use Cessation, Internet

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