The Information Architecture of Behavior Change Websites
Open accessAbstract
The extraordinary growth in Internet use offers researchers important new opportunities to identify and test new ways to deliver effective behavior change programs. The information architecture (IA)-the structure of website information--is an important but often overlooked factor to consider when adapting behavioral strategies developed in office-based settings for Web delivery. Using examples and relevant perspectives from multiple disciplines, we describe a continuum of website IA designs ranging from a matrix design to the tunnel design. The free-form matrix IA design allows users free rein to use multiple hyperlinks to explore available content according to their idiosyncratic interests. The more directive tunnel IA design (commonly used in e-learning courses) guides users step-by-step through a series of Web pages that are arranged in a particular order to improve the chances of achieving a goal that is measurable and consistent. Other IA designs are also discussed, including hierarchical IA and hybrid IA designs. In the hierarchical IA design, program content is arranged in a top-down manner, which helps the user find content of interest. The more complex hybrid IA design incorporates some combination of components that use matrix, tunnel, and/or hierarchical IA designs. Each of these IA designs is discussed in terms of usability, participant engagement, and program tailoring, as well as how they might best be matched with different behavior change goals (using Web-based smoking cessation interventions as examples). Our presentation underscores the role of considering and clearly reporting the use of IA designs when creating effective Web-based interventions. We also encourage the adoption of a multidisciplinary perspective as we move towards a more mature view of Internet intervention research.
AI snapshot
Written from the paper’s full text.
TL;DR
This conceptual paper describes a continuum of website information architecture (IA) designs—matrix, hierarchical, tunnel, and hybrid—and argues that IA is an overlooked factor in adapting behavior change programs for Web delivery. Using smoking cessation examples, it proposes matching IA designs to behavior change goals and calls for empirical testing and multidisciplinary perspectives.
Key findings
- The paper defines four IA designs: matrix (free-form hyperlinks), hierarchical (top-down organization), tunnel (step-by-step sequence), and hybrid (combination of modules). Table 1 summarizes strengths and constraints: matrix encourages discovery but can disorient; hierarchical is familiar and easy to retrace but deep nesting or poor labels can hinder users; tunnel controls timing and amount of content but may frustrate users and reduce follow-through; hybrid can fit content and purpose but moving between different IA designs may create usability challenges.
- Smoking cessation examples include the 1-2-3 SmokeFree program, which uses a hybrid IA with an extended tunnel of more than 20 sequential steps and eight Web pages based on a hierarchical IA for optional cessation content. An NCI smokeless tobacco site presents booklet information as six Web pages in a tunnel IA, and Smokefree.gov’s “online guide to quitting” uses a hierarchical table of contents plus tunnel-like “Move on to…” links.
- The discussion suggests matrix IA may suit users resolving ambiguity about whether to attempt behavior change, while tunnel IA may better match users who are committed and ready to change; tunnel programs may improve with a module allowing exploration of risks, benefits, and feelings about change.
- The authors call for parametric research on the interaction between website IA features and behavior change requirements, noting that the rationale for any particular IA design is largely theoretical rather than validated or universally accepted.
Methods
- Conceptual/descriptive article, not an empirical study; no sample, intervention trial, or statistical analysis is reported.
- It synthesizes multidisciplinary perspectives—including graphic design, navigation design, and IA—and uses Web-based smoking cessation interventions as illustrative examples.
- It presents schematic figures and Table 1 comparing IA designs; no formal data collection or analysis is described.
Limitations
- Stated: the rationale for using any particular IA design is “largely theoretical rather than validated or universally accepted”; the literature is lacking on how much intervention success is due to IA; and little is known about how users accommodate the unfamiliar confines of tunnel IA.
- Evident: the paper reports no empirical comparison of IA designs, no usability or engagement data, and no behavior change outcomes; the smoking cessation examples are illustrative rather than evaluated.
Model-written summary. Check it against the paper before relying on it.
Integrity signals
Registry
Cites
Statistics
Claims the paper makes
0 of 61 cited sources checked · 0 supported · 0 flagged
- Interpretationreasoning
The translational process of porting interventions to the Internet is not simple because researchers face new challenges in adapting content and interventions to take advantage of the Internet's capacities for measurable behavior change.
“These researchers are finding, however, that this translational process is not simple since they are faced with a new set of challenges inherent in adapting their content and interventions to take fuller advantage of the unique capacities of the Internet to encourage measurable behavior change.”
Quote in the paperSubstantial claim - Premisecitation
The hierarchical design has significantly fewer links between pages than the matrix design.
“In contrast to the matrix design (Figure 2), the hierarchical design has significantly fewer links between pages [12,25].”
Quote in the paperNot a substantial claim0 of 2 sources checked- cites [12] LynchPJHortonSBasic information structuresWeb Style Guide2005 Apr 82http://www.webstyleguide.com/site/basic_structures.html
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- cites [25] Lynch, Patrick, 2002, Web Style Guide: Basic Design Principles for Creating Web Sites
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- Interpretationreasoning
Websites with a hierarchical design tend to reduce the confusion that comes from users being presented with too many links and options, as may be associated with the matrix design.
“Websites with a hierarchical design tend to reduce the kind of confusion that comes from users being presented with too many links and options (as may be associated with the matrix design).”
Quote in the paperSubstantial claim - Premisecitation
Many users are familiar with information arranged hierarchically because it is similar to a table of contents and mimics the tree-like file directory/subdirectory structure used by operating systems.
“In addition, many users are familiar with information arranged in hierarchical fashion since it is similar to a table of contents design and it mimics the tree-like file directory/subdirectory structure that operating systems use to organize files [26].”
Quote in the paperSubstantial claim0 of 1 sources checked- cites [26] Watson, J, 1998, Society for Technical Communications Mini-Conference
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- Interpretationcitation
A user may become confused unless his or her mental model of the content grouping, and the labels used to describe the content groups, corresponds to the way content is organized on the website.
“In addition, a user may become confused unless his/her mental model of the content grouping, and even the labels used to describe the content groups, corresponds to the way that content is organized on the website [16,20,25].”
Quote in the paperSubstantial claim0 of 3 sources checked- cites [16] PirolliPFuWSNIF-ACT: a model of information foraging on the World Wide Web2005 Apr 8Ninth International Conference on User ModelingJune 22-26 2003Johnstown, Pennsylvaniahttp://www2.parc.com/istl/groups/uir/pubs/items/UIR-2003-02-Pirolli-UM-SNIFACT.pdf
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- cites [20] source
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- cites [25] Lynch, Patrick, 2002, Web Style Guide: Basic Design Principles for Creating Web Sites
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- Interpretationreasoning
Changing navigational tools as users move from ancillary pages back to sequential tunnel pages can present usability challenges.
“Changing navigational tools as users move from ancillary pages back to the sequential tunnel pages can present usability challenges.”
Quote in the paperSubstantial claim - Interpretationreasoning
Programs using a tunnel IA design can more carefully titrate the amount of information a user is exposed to in order to reduce the number of strategies and amount of program content the user learns and potentially uses.
“In addition, programs using a tunnel IA design can more carefully titrate the amount of information a user is exposed to in order to reduce the sheer number of strategies and the amount of program content that the user learns and potentially uses.”
Quote in the paperSubstantial claim- The authors state this as an assumption: There is some optimal ordering and/or dosage of content that is associated with greater effectiveness.
- Interpretationcitation
Other users may greatly value the reduced complexity that the tunnel provides, avoiding the information anxiety that can accompany a program offering many links and options.
“Other users may greatly value the reduced complexity that the tunnel provides, avoiding the information anxiety that can accompany a program that offers a myriad of links and options from which to choose [30,31].”
Quote in the paperNot a substantial claim0 of 2 sources checked- cites [30] Reeves, Byron, 2003, The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places (CSLI Lecture Notes S.)
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- cites [31] Wurman, RS, 2000, Information Anxiety: A Guidebook for the Information Age
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- Interpretationcitation
Creating a tunnel essentially requires the designer to break the rules of hypertext and the Web in order to guide the user's experience.
“Indeed, creating a tunnel essentially requires the designer to break the rules of the hypertext and the Web in order to guide the user's experience, as is clearly indicated in the guidelines that reviewers of tunnel IA designs have recommended [12,15,17]:”
Quote in the paperNot a substantial claim0 of 3 sources checked- cites [12] LynchPJHortonSBasic information structuresWeb Style Guide2005 Apr 82http://www.webstyleguide.com/site/basic_structures.html
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- cites [15] Tognazzini, Bruce, 1992, Tog on Interface
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- cites [17] van Duyne, Douglas K, 2002, The Design of Sites: Patterns, Principles, and Processes for Crafting a Customer-Centered Web Experience
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- Premisecitation
The linear model of the tunnel is familiar because it is consistent with the manner in which content is presented in movies, textbook narratives, academic classes, and multiple clinical sessions.
“The linear model is familiar because it is consistent with the manner in which content is presented in movies [28,32], textbook narratives [26], academic classes, and multiple clinical sessions.”
Quote in the paperSubstantial claim0 of 3 sources checked- cites [28] Iuppa, Nicholas V, 2001, Interactive Design for New Media and the Web source
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- cites [32] Iuppa, Nicholas V, 1988, Advanced Interactive Video Design: New Techniques and Applications (Video Bookshelf)
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- cites [26] Watson, J, 1998, Society for Technical Communications Mini-Conference
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- Interpretationreasoning
The tunnel IA design is particularly well-suited to fostering the type of dialog associated with multi-session programs in which users are assigned tasks to do at home between online sessions.
“The tunnel IA design is particularly well-suited to fostering the type of dialog that can be associated with multi-session programs in which users are assigned tasks to do at home on their own in between online sessions.”
Quote in the paperSubstantial claim- The authors state this as an assumption: There is some optimal ordering and/or dosage of content that is associated with greater effectiveness.
- Interpretationreasoning
A matrix design website affords little control over the order and amount of content actually reviewed.
“In contrast, a matrix design website affords little control over the order and amount of content actually reviewed.”
Quote in the paperSubstantial claim - Interpretationreasoning
Hybrid IA designs appear to have a number of distinct advantages over websites that offer only the more orthodox matrix or tunnel designs.
“Hybrid IA designs appear to have a number of distinct advantages over websites that offer only the more orthodox matrix or tunnel designs.”
Quote in the paperNot a substantial claim- Rests on an assumption: The rationale for using any particular IA design is largely theoretical rather than validated or universally accepted.
- Premisecitation
Eight of the 1-2-3 SmokeFree Web pages are based on a hierarchical IA design that allows the user to access additional cessation content on other pages.
“Eight of these Web pages are based upon a hierarchical IA design which allows the user to access additional cessation content on other pages.”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites [33] SwartzLHGNoellJWSchroederSAryDARandomized control study of a fully automated Internet-based smoking cessation programTob Control2005[in press]
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- Interpretationreasoning
By capturing and interpreting user data and manipulating scripts, databases, and stylesheets, it is possible to adapt the appearance and behavior of websites in real time.
“By capturing and interpreting user data, and then manipulating scripts, databases, and stylesheets, it is possible to adapt the appearance and behavior of websites in real time.”
Quote in the paperSubstantial claim - Premisecitation
The most recent version of the 1-2-3 SmokeFree Web-based smoking cessation program uses a hybrid IA design in which the user moves through an extended tunnel containing more than 20 sequential steps addressing addiction, triggers, cravings, picking a quit date, and making a personal quit plan.
“The most recent version of the 1-2-3 SmokeFree Web-based smoking cessation program developed by Oregon Center for Applied Science [33] uses a hybrid IA design in which the user moves through an extended tunnel containing more than 20 sequential steps that address the key topics of addiction, triggers, cravings, picking a quit date, and making a personal quit plan.”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites [33] SwartzLHGNoellJWSchroederSAryDARandomized control study of a fully automated Internet-based smoking cessation programTob Control2005[in press]
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- Premisecitation
The NCI website Smokefree.gov provides an online guide to quitting that uses a hybrid design.
“Finally, another NCI website (Smokefree.gov) provides an “online guide to quitting” that uses a hybrid design [35].”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites [35] National Cancer Institute, Tobacco Control Research BranchOnline guide to quitting20052005 Apr 8http://www.smokefree.gov/guide/
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- Premisecitation
Smokefree.gov uses a hierarchical IA design that enables users to click headings in a table of contents to select and drill down to learn more about any content area in any order.
“More specifically, the Website uses a hierarchical IA design that enables users to click on headings in a table of contents that allows them to select and then drill down to learn more about any content area in any order.”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites [35] National Cancer Institute, Tobacco Control Research BranchOnline guide to quitting20052005 Apr 8http://www.smokefree.gov/guide/
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- Interpretationreasoning
Hybrid designs allow the user to break free from the lock-step sequence of pages found in a tunnel design.
“Hybrid designs also allow the user to break free from the lock-step sequence of pages found in a tunnel design.”
Quote in the paperSubstantial claim - Premisecitation
A National Cancer Institute website on smokeless tobacco presents general information adapted from a booklet into a series of six Web pages that adhere to a tunnel IA design.
“In another example, a National Cancer Institute (NCI) website on smokeless tobacco [34] presents general information adapted from a booklet into a series of six Web pages that adhere to a tunnel IA design.”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites [34] US Dept of Health and Human Services, 2005, Spitting in the wind: The facts about dip and chew (SuDoc HE 20.3402:D 62)
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- Premisecitation
On deeper pages of Smokefree.gov, users see links that allow them to break out of the hierarchy and leapfrog into another broad topic area using a variation on the tunnel IA design.
“Once they arrive at more detailed information on deeper Web pages, users see links that allow them to break out of the hierarchy and leapfrog into another broad topic area using a variation on the tunnel IA design: “Move on the Preparing to Quit,” “Move on to Quitting,” and then “Move on to Staying Quit.””
Quote in the paperNot a substantial claim0 of 1 sources checked- cites [35] National Cancer Institute, Tobacco Control Research BranchOnline guide to quitting20052005 Apr 8http://www.smokefree.gov/guide/
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- Classified as probably not a substantial claim. 47
- May combine two claims. 11
Probably not a substantial claim: may not pass S3 (load-bearing), S4 (based).
Premisenone givenThe free-form matrix IA design allows users free rein to use multiple hyperlinks to explore available content according to their idiosyncratic interests.
“The free-form matrix IA design allows users free rein to use multiple hyperlinks to explore available content according to their idiosyncratic interests.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing), S4 (based). May combine two claims.
Premisenone givenIn the hierarchical IA design, program content is arranged in a top-down manner, which helps the user find content of interest.
“In the hierarchical IA design, program content is arranged in a top-down manner, which helps the user find content of interest.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S4 (based).
Premisenone givenThe tunnel IA design guides users step-by-step through a series of Web pages arranged in a particular order to improve the chances of achieving a measurable and consistent goal.
“The more directive tunnel IA design (commonly used in e-learning courses) guides users step-by-step through a series of Web pages that are arranged in a particular order to improve the chances of achieving a goal that is measurable and consistent.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Premisenone givenThe hybrid IA design incorporates some combination of components that use matrix, tunnel, and/or hierarchical IA designs.
“The more complex hybrid IA design incorporates some combination of components that use matrix, tunnel, and/or hierarchical IA designs.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S2 (checkable).
PremisecitationRapidly emerging design principles and empirical data on how users best interact with website content can serve as new guides to website design and information structuring.
“Rapidly emerging design principles that take into consideration current practices as well as empirical data that describe how users best interact with website content can serve as new guides to the design and information structuring of websites [12,13].”
Quote in the paperNot a substantial claim0 of 2 sources checked- cites [12] LynchPJHortonSBasic information structuresWeb Style Guide2005 Apr 82http://www.webstyleguide.com/site/basic_structures.html
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- cites [13] IBMEase of use: design2005 Apr 27http://www-306.ibm.com/ibm/easy/eou_ext.nsf/publish/561
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PremisecitationBehavioral science and health care researchers are beginning to port their individual and group-based interventions to the Internet in increasing numbers.
“behavioral science and health care researchers are beginning to port their individual and group-based interventions to the Internet in increasing numbers [1,2].”
Quote in the paperNot a substantial claim0 of 2 sources checked- cites [1] Bush, Nigel E, 2004, Prev Chronic Dis
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PremisecitationReviews have attempted to rate the adequacy of behavior change websites.
“We acknowledge the important role played by reviews that attempt to rate the adequacy of behavior change websites [4-10].”
Quote in the paperNot a substantial claim0 of 7 sources checked- cites [4] source
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- cites [9] National Cancer InstituteResearch-Based Web Design & Usability Guidelines2005 Apr 8http://usability.gov/guidelines/
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- cites [10] source
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Probably not a substantial claim: may not pass S1 (asserted), S3 (load-bearing).
PremisecitationUnrestricted ad lib interaction between users and websites shares meaningful similarities with the manner in which wild animals forage for food.
“Some researchers have postulated that this type of unrestricted (ad lib) interaction between users and websites shares meaningful similarities with the manner in which wild animals forage for food.”
Quote in the paperNot a substantial claim0 of 4 sources checked- cites [16] PirolliPFuWSNIF-ACT: a model of information foraging on the World Wide Web2005 Apr 8Ninth International Conference on User ModelingJune 22-26 2003Johnstown, Pennsylvaniahttp://www2.parc.com/istl/groups/uir/pubs/items/UIR-2003-02-Pirolli-UM-SNIFACT.pdf
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- cites [19] PirolliPCardSThe Evolutionary Ecology of Information Foraging (Technical Report UIR-R97-01)199762005 Apr 8http://www2.parc.com/istl/groups/uir/pubs/items/UIR-1997-01-Pirolli.pdf
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- cites [20] source
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- cites [21] Larson, K, 1998, Proceedings of the ACM SIG CHI Conference on Human Factors in Computing Systems (CHI '98)
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Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.
PremisecitationWebsites with a matrix IA design embody the principles of the originators of hypertext, HTML, and the Web and take fullest advantage of HTML's hyperlink capabilities to allow users to review all website content.
“Websites with a matrix IA design embody the principles of the originators of hypertext, HTML, and the Web [22,23], and they take fullest advantage of HTML's hyperlink capabilities to allow users to review all website content (Figure 2).”
Quote in the paperNot a substantial claim0 of 2 sources checked- cites [22] Berners-leeTInformation management: a proposalW3 Archive19902005 Apr 26http://www.w3.org/History/1989/proposal.html
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- cites [23] NelsonTedWeb historyLiving Internet2005 Apr 26http://livinginternet.com/w/wi_nelson.htm
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Probably not a substantial claim: may not pass S2 (checkable), S3 (load-bearing).
InterpretationcitationStandardization of website design will be difficult to achieve in any final form because new website designs and browser capabilities inevitably emerge.
“Yet standardization will undoubtedly be a difficult goal to achieve in any final form since new website designs and browser capabilities that try to escape the limitations of today's browser experience inevitably emerge (see Garrett's discussion of Ajax [18]).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites [18] GarrettJJAjax: A new approach to web applicationsAdaptive Path20052182005 Apr 26http://www.adaptivepath.com/publications/essays/archives/000385.php
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InterpretationcitationAs website conventions become more widely adopted, users will be able to navigate websites successfully without consciously processing the underlying structural and usability rules.
“As website conventions become more widely adopted, users will be able to navigate websites successfully without having to process the underlying structural and usability “rules” in a conscious manner [14-17].”
Quote in the paperNot a substantial claim0 of 4 sources checked- cites [14] TognazziniBAsk TOG: First principles of interaction design2005 Apr 8http://www.asktog.com/basics/firstPrinciples.html
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- cites [15] Tognazzini, Bruce, 1992, Tog on Interface
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- cites [16] PirolliPFuWSNIF-ACT: a model of information foraging on the World Wide Web2005 Apr 8Ninth International Conference on User ModelingJune 22-26 2003Johnstown, Pennsylvaniahttp://www2.parc.com/istl/groups/uir/pubs/items/UIR-2003-02-Pirolli-UM-SNIFACT.pdf
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- cites [17] van Duyne, Douglas K, 2002, The Design of Sites: Patterns, Principles, and Processes for Crafting a Customer-Centered Web Experience
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Probably not a substantial claim: may not pass S3 (load-bearing).
InterpretationreasoningWhen properly created, the matrix IA design can expedite a user's search of the content.
“When properly created, this design can expedite a user's search of the content.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
PremisecitationMultiple disciplines contribute to the overall design of any website, including graphic design, navigation design, and IA.
“As depicted in Figure 1, multiple disciplines contribute to the overall design of any website, including graphic design (the visual and aesthetic communication of information), navigation design (methods to help users find their way around a website), and IA (the coherent structure and display of content) [17].”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites [17] van Duyne, Douglas K, 2002, The Design of Sites: Patterns, Principles, and Processes for Crafting a Customer-Centered Web Experience
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PremisecitationFrom the information foraging perspective, users are free to follow the information scent, which helps them determine if the effort of the search will be rewarded by finding desired information.
“From this information foraging perspective, users are free to follow the “information scent,” which helps them determine if the effort of the search will be rewarded by finding desired nuggets or chunks of information [16,19-21].”
Quote in the paperNot a substantial claim0 of 4 sources checked- cites [16] PirolliPFuWSNIF-ACT: a model of information foraging on the World Wide Web2005 Apr 8Ninth International Conference on User ModelingJune 22-26 2003Johnstown, Pennsylvaniahttp://www2.parc.com/istl/groups/uir/pubs/items/UIR-2003-02-Pirolli-UM-SNIFACT.pdf
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- cites [19] PirolliPCardSThe Evolutionary Ecology of Information Foraging (Technical Report UIR-R97-01)199762005 Apr 8http://www2.parc.com/istl/groups/uir/pubs/items/UIR-1997-01-Pirolli.pdf
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- cites [20] source
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- cites [21] Larson, K, 1998, Proceedings of the ACM SIG CHI Conference on Human Factors in Computing Systems (CHI '98)
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Probably not a substantial claim: may not pass S3 (load-bearing), S4 (based).
Premisenone givenUsers of most websites typically enjoy considerable freedom in accessing content, including when, what, how much, in what order, and whether to copy, save, or print content.
“Users of most websites typically enjoy considerable freedom when it comes to accessing content.”
Quote in the paperNot a substantial claimMay combine two claims.
InterpretationcitationThe freedom of movement and exploration associated with the matrix design may cause users to become disoriented, lost in hypertext, and to have difficulty retracing steps to review content already seen.
“Moreover, the freedom of movement and exploration associated with the matrix design may come at a cost because users may become disoriented, quite literally lost in hypertext, and may experience great difficulty when trying to retrace their steps to review what they have already seen [24].”
Quote in the paperSubstantial claim0 of 1 sources checked- cites [24] Bernard, ML, 2004, Criteria for optimal web design (designing for usability): how can I make my website's structure more navigable?
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May combine two claims.
InterpretationcitationThe usefulness of a hierarchical design diminishes if content is nested too deeply, increasing the burden on the user because of the added effort required to drill down through content to locate desired information.
“The usefulness of a hierarchical design diminishes if the content is nested too deeply (in too many levels). When this occurs, the burden on the user is increased because of the added effort required to drill down through so much content in order to locate the desired information [21].”
Quote in the paperSubstantial claim0 of 1 sources checked- cites [21] Larson, K, 1998, Proceedings of the ACM SIG CHI Conference on Human Factors in Computing Systems (CHI '98)
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Probably not a substantial claim: may not pass S3 (load-bearing).
PremisereasoningHierarchical IA designs help users find desired content by locating a broad theme and then drilling down into more detailed information.
“Hierarchical IA designs help users find desired content by locating a broad theme and then drilling down into more detailed information.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Premisenone givenIn hierarchical IA designs, information is organized in a top-down manner so that the user can review increasingly detailed content.
“In hierarchical IA designs, information is organized in a top-down manner so that the user can review increasingly detailed content.”
Quote in the paperNot a substantial claimClassified as probably not a substantial claim.
PremisecitationThe matrix design is most applicable to small websites designed for highly educated and experienced users already familiar with the basic organization of the content and visiting for further education or enrichment.
“Instead, they recommend that the matrix design is most applicable to small websites that are designed for use by highly educated and experienced users who are already familiar with the basic organization of the content and who are visiting in order to obtain further education or enrichment.”
Quote in the paperSubstantial claim0 of 2 sources checked- cites [12] LynchPJHortonSBasic information structuresWeb Style Guide2005 Apr 82http://www.webstyleguide.com/site/basic_structures.html
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- cites [25] Lynch, Patrick, 2002, Web Style Guide: Basic Design Principles for Creating Web Sites
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Classified as probably not a substantial claim. May combine two claims.
InterpretationreasoningThe matrix design can be very efficient by offering the maximum amount of content within the confines of a Web page and using multiple links to content on many different pages.
“The matrix design can be very efficient in that it offers the user the maximum amount of content within the confines of a Web page, and it uses multiple links that transport the user to content available on many different pages.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
InterpretationreasoningIn a hierarchical design, it is relatively easy to find one's way back through content already viewed by moving back up the hierarchical structure.
“And it is relatively easy to find your way back through content already viewed because it simply involves moving back up the hierarchical structure.”
Quote in the paperNot a substantial claimClassified as probably not a substantial claim.
PremisecitationA website with a matrix design may not be well-suited to helping users become familiar with a new content area.
“As a result, Lynch and Horton [12,25] have suggested that a website with a matrix design may not be well-suited to helping users become familiar with a new content area.”
Quote in the paperSubstantial claim0 of 2 sources checked- cites [12] LynchPJHortonSBasic information structuresWeb Style Guide2005 Apr 82http://www.webstyleguide.com/site/basic_structures.html
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- cites [25] Lynch, Patrick, 2002, Web Style Guide: Basic Design Principles for Creating Web Sites
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Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.
Premisenone givenThe tunnel IA design represents the opposite end of the continuum from the matrix design; instead of free access to content, the user follows a step-by-step page-by-page approach.
“Websites based on a tunnel IA design represent the opposite end of the continuum from a matrix design. Instead of free access to content, the user follows a step-by-step (page-by-page) approach (Figure 4).”
Quote in the paperNot a substantial claimMay combine two claims.
InterpretationreasoningThe matrix design is particularly well-suited for finding information, although its efficiency depends on how well the links anticipate the user's search preferences.
“It is particularly well-suited for finding information although its efficiency is associated with how well the links anticipate the user's search preferences.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.
InterpretationreasoningWhen links are too numerous or do not anticipate a user's search pattern, the user may have to search through all available listings.
“When links are too numerous or do not anticipate a user's search pattern, then the user may well have to search through all available listings.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
InterpretationreasoningTunnel programs can be targeted by adapting content in the tunnel to better address a particular demographic audience.
“For example, they can be targeted in the sense that content in the tunnel can be adapted to better address a particular demographic audience.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
PremisecitationE-learning courses typically have a series of lessons that present content, test comprehension, and provide remedial loops and conditional branching.
“These typically have a series of lessons that present the content, test for comprehension, and provide remedial loops and other conditional branching [28].”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites [28] Iuppa, Nicholas V, 2001, Interactive Design for New Media and the Web source
Not checked in the free run.
Probably not a substantial claim: may not pass S3 (load-bearing), S4 (based).
Interpretationnone givenUsers matriculating through an e-learning program may be more motivated to cope with frustration and accept the constraints of tunnel designs than most prospective participants of Web-based behavior change programs.
“Users who are matriculating through an e-learning program (eg, students, employees receiving online training or obtaining career critical certification) may be more motivated to cope with the frustration and accept the constraints of tunnel designs than would most prospective participants of Web-based behavior change programs.”
Quote in the paperNot a substantial claim- Rests on an assumption: Little is currently known about how users accommodate the unfamiliar confines of a website based on a tunnel IA design.
Probably not a substantial claim: may not pass S3 (load-bearing), S4 (based).
Premisenone givenIt is possible to mix and match matrix, tunnel, and hierarchical designs.
“It is possible to mix and match matrix, tunnel, and hierarchical designs.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
InterpretationreasoningTunnel programs can be tailored by containing tests of knowledge and comprehension of key learning points, along with remedial loops as necessary.
“They can also be tailored in the sense that the program can contain tests of knowledge as well as comprehension of key learning points, along with remedial loops as necessary.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing), S4 (based).
PremisecitationAlmost all e-learning courses adhere to a tunnel design.
“Almost all e-learning courses adhere to a tunnel design.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Premisenone givenThe tunnel design eliminates access to ancillary or related Web pages that are viewed as potential distractions.
“This design eliminates access to any ancillary or related Web pages that are viewed as potential distractions.”
Quote in the paperNot a substantial claimMay combine two claims.
InterpretationreasoningTunnel designs require few navigational controls other than prior and next buttons, while ancillary Web pages may require additional navigational controls similar to those in a matrix IA design.
“While tunnel designs require few navigational controls other than the prior and next buttons, ancillary Web pages may have far richer content that requires additional navigational controls (similar to those found in a matrix IA design).”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Premisenone givenHybrid designs are composed of multiple IA modules, each of which can be described along the continuum from matrix and tunnel designs.
“Hybrid designs are composed of multiple IA modules, each of which can be described along the continuum from matrix and tunnel designs.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S2 (checkable), S3 (load-bearing).
InterpretationreasoningTunnel programs are not, by definition, inflexible.
“Finally, it is important to acknowledge that tunnel programs are not, by definition, inflexible.”
Quote in the paperNot a substantial claimClassified as probably not a substantial claim.
InterpretationreasoningThe tunnel IA design presents significant challenges because HTML was designed as hypertext markup for documents rather than as a software interface for Web applications.
“It should be noted that the tunnel IA design presents significant challenges since HTML was designed as hypertext markup for documents rather than a software interface for Web applications.”
Quote in the paperSubstantial claimMay combine two claims.
InterpretationcitationIf ancillary pages provide links to Web resources outside the behavior change program, some users might leave the current session while others might not be able to find their way back to their point of departure.
“Similarly, if ancillary pages provide links to Web page resources outside of the behavior change program, some users might choose to leave the current session while others might not be able to find their way back to their point of departure [26].”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites [26] Watson, J, 1998, Society for Technical Communications Mini-Conference
Not checked in the free run.
Probably not a substantial claim: may not pass S4 (based).
InterpretationreasoningNo matter how efficacious a tunnel-based program is found to be, its effectiveness can be seriously undermined if users find the experience too unfamiliar, inflexible, and unpalatable.
“No matter how efficacious a tunnel-based program is found to be, its effectiveness can be seriously undermined if users find the experience too unfamiliar, inflexible, and, thus, unpalatable.”
Quote in the paperNot a substantial claimClassified as probably not a substantial claim.
InterpretationreasoningOffering alternative ways of interacting with content can spur the user to become more involved in his or her own learning rather than falling into a mode of a passive page turner.
“It can spur the user to become more involved in his/her own learning rather than falling into a mode of a passive page turner.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S2 (checkable), S4 (based).
Interpretationnone givenHybrid designs can give users more guidance than can be obtained from matrix IA designs.
“For example, hybrid designs can give users more guidance than can be obtained from matrix IA designs.”
Quote in the paperNot a substantial claimClassified as probably not a substantial claim.
InterpretationreasoningTransformations from tunnel to matrix require the development of carefully modularized, data-driven websites that display content based on the interaction of logic scripts, SQL databases, and cascading stylesheets.
“Instead, these transformations require the development of carefully modularized, data-driven websites that display content based on the interaction of logic scripts (eg, PHP, ASP, ColdFusion), SQL databases, and cascading stylesheets.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S2 (checkable), S4 (based).
InterpretationreasoningDepending on what is contained on ancillary Web pages, the user can have a far richer and more effective learning experience and outcome.
“Depending upon what is contained on the ancillary Web pages, the user can have a far richer and more effective learning experience and outcome.”
Quote in the paperNot a substantial claimClassified as probably not a substantial claim.
InterpretationreasoningWhen the user has seen all required content in a tunnel, the IA of that Web-based program can change from a tunnel to a matrix so that the user can freely access any available content.
“When the user has seen all of the required content contained in a tunnel (accomplished all of the required steps in the required order), then the IA of that Web-based program can change from a tunnel to a matrix so that the user can freely access any of the available content.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S4 (based).
InterpretationreasoningHybrid designs may well reduce attrition by users who find the tunnel experience to be too constraining.
“It is also important to note that hybrid designs may well reduce attrition by users who find the tunnel experience to be too constraining.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S2 (checkable), S3 (load-bearing).
InterpretationcitationMore free-form matrix IA designs might be particularly well-suited to a website or portion of a large website designed to help users resolve their ambiguity about whether or not to engage in a behavior change attempt.
“For example, the more free-form matrix IA designs might be particularly well-suited to a website (or portion of a large website) designed to help users resolve their ambiguity regarding whether or not to engage in a behavior change attempt [37].”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites [37] source
Not checked in the free run.
- Rests on an assumption: The rationale for using any particular IA design is largely theoretical rather than validated or universally accepted.
Probably not a substantial claim: may not pass S3 (load-bearing).
InterpretationreasoningIt is possible to adapt the tunnel design so that it morphs into a more flexible design once the user has completed a required step of content.
“It is also possible to adapt the tunnel design so that it morphs into a more flexible design once the user has completed a required step of content.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
InterpretationreasoningThe ease of transforming a website from a tunnel to a matrix IA design is greatly improved when the sites are not created using hand-coded HTML.
“Note that the ease of transforming a website from a tunnel to a matrix IA design is greatly improved when the sites are not created using hand-coded HTML.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.
PremisecitationIn the 1-2-3 SmokeFree smoking cessation program, the user can reverse direction via the prior button or expand/collapse features of the left navigation bar to review content already covered.
“In this smoking cessation program, the user is able to reverse direction in the program (via the prior button or using the expand/collapse features of the left navigation bar) in order to review any of the content already covered.”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites [33] SwartzLHGNoellJWSchroederSAryDARandomized control study of a fully automated Internet-based smoking cessation programTob Control2005[in press]
Not checked in the free run.
Probably not a substantial claim: may not pass S2 (checkable), S3 (load-bearing).
InterpretationreasoningRevolutionary advances in technology will act as a catalyst to expand the scope and impact of persuasive technology and Internet-based health behavior change programs.
“As a result, it is reasonable to conclude that these revolutionary advances will act as a catalyst to expand the scope and impact of both persuasive technology, in general [30,50], and of Internet-based health behavior change programs [51].”
Quote in the paperNot a substantial claim0 of 3 sources checked- cites [30] Reeves, Byron, 2003, The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places (CSLI Lecture Notes S.)
Not checked in the free run.
- cites [50] Fogg, B J, 2002, Persuasive Technology: Using Computers to Change What We Think and Do
Not checked in the free run.
- cites [51] source
Not checked in the free run.
Probably not a substantial claim: may not pass S2 (checkable), S3 (load-bearing).
InterpretationcitationParticipants who are more committed and ready to change would be best matched with a tunnel IA design that guides them through step-by-step change.
“Perhaps participants who are more committed and ready to change would be best matched with a tunnel IA design that guides them through the step-by-step change (see, for example, [38]).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites [38] Active Living PartnersHuman Kinetics and The Cooper Institute20042005 Apr 8http://www.activeliving.info/ActiveLiving/demo/demo_osg_welcome.cfm
Not checked in the free run.
- Rests on an assumption: The rationale for using any particular IA design is largely theoretical rather than validated or universally accepted.
Probably not a substantial claim: may not pass S2 (checkable), S4 (based).
Interpretationnone givenIA designs can have an important role upon the design and likely impact of online behavior change programs.
“We have highlighted the important role that IA designs can have upon the design and likely impact of online behavior change programs.”
Quote in the paperNot a substantial claim
The paper relies on this without support.
The literature is currently lacking on how much of an Internet-based behavior change intervention's success or lack thereof is due to the website's IA apart from the soundness of the underlying theory and substance of the intervention.
“While the literature is currently lacking on this issue, a logical place to start is to examine common types of website IA and how these designs might best support behavior change processes.”
The authors state this as an assumption.
There is some optimal ordering and/or dosage of content that is associated with greater effectiveness.
“Its use assumes that there is some optimal ordering and/or dosage of content that is associated with greater effectiveness.”
The authors state this as an assumption.
Best practice approaches drawn from office-based settings will need to be adapted to fit the strengths of Web delivery.
“It is reasonable to assume, for example, that the best practice approaches drawn from office-based settings (see, for example, [36]) will need to be adapted to fit the strengths of Web delivery.”
The paper relies on this without support.
Little is currently known about how users accommodate the unfamiliar confines of a website based on a tunnel IA design.
“Little is currently known about how users accommodate the unfamiliar confines of a website based on a tunnel IA design.”
The paper relies on this without support.
There is relatively little agreement on how best to use tunnel IA designs.
“While emerging website design conventions take into consideration matrix or hierarchical designs, there is relatively little agreement on how best to use tunnel IA designs.”
The paper relies on this without support.
The rationale for using any particular IA design is largely theoretical rather than validated or universally accepted.
“The rationale for using any particular IA design is largely theoretical rather than validated or universally accepted.”
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
Research evidence is inconclusive on the manner in which web-based materials are best organized.
“Research evidence is inconclusive on the manner in which web-based materials are best organized [157].”
From Web-Based Interventions to Help Australian Adults Address Depression, Anxiety, Suicidal Ideation, and General Mental Well-being: Scoping Review (2022) · cites this paper as [157]
Kraft advocates "tunnelling," or highly tailored pre-determined routes through the intervention, coupled with numerous proactive contacts by the intervention to the user delivered through SMS, email, or automated phone calls.
“He advocates “tunnelling,” or highly tailored pre-determined routes through the intervention, coupled with numerous proactive contacts by the intervention to the user delivered through short message service (SMS), email, or automated phone calls [98,99].”
From Web-Based Interventions for Behavior Change and Self-Management: Potential, Pitfalls, and Progress (2012) · cites this paper as [98]
The information structure has been found to be related to the use of information, with less structured websites tending to prematurely lose visitors.
“The information structure has been found to be related to the use of information, with less structured websites tending to prematurely lose visitors [13,22,23].”
Visitor engagement in Internet interventions is lower than initially intended, with visitors tending to leave before completing the intervention.
“visitor engagement in Internet interventions has been found to be lower than initially intended [19], that is, visitors tend to leave the intervention website before completing it [19-21].”
From Which Intervention Characteristics are Related to More Exposure to Internet-Delivered Healthy Lifestyle Promotion Interventions? A Systematic Review (2011) · cites this paper as [20]
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Self-citationChallenges and Opportunities of eHealth Research
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Online Training in Sports Concussion for Youth Sports Coaches
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“By activating the link, the user gains access to Mamma Mia and proceeds in a predetermined/tunneled sequence of Web pages (ie, the tunnel information architecture) [30].”
BackgroundDevelopment of an Internet Coping Skills Training Program for Teenagers With Type 1 Diabetes
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The Behavior Chain for Online Participation: How Successful Web Services Structure Persuasion
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The Assessment of User Engagement with eHealth Content: The eHealth Engagement Scale1
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The use of emerging technologies in alcohol treatment.
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“To avoid distraction, a tunnel program restricts access to any ancillary or related content, and oftentimes it limits user navigation to the “next” and “prior” buttons, thus offering low user workload [90].”
Stormshak, E. A., Seeley, J. R., Caruthers, A. S., Cardenas, L. E., Moore, K. J., Tyler, M. S., Fleming, C. M., Gau, J. M., & Danaher, B. G. (2019) · Development and Psychopathology · doi:10.1017/s0954579419000907 · Cited by 50 · see citing works
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Ashford, M. T., Olander, E. K., Rowe, H., Fisher, J. R., & Ayers, S. (2018) · JMIR Mental Health · doi:10.2196/mental.9106 · Cited by 45 · see citing works
Persuasive Features in Six Weight Loss Websites: A Qualitative Evaluation
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PUBLIC COMMUNICATION CAMPAIGNS: Theoretical Principles and Practical Applications
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Get Moving : A Web Site That Increases Physical Activity of Sedentary Employees
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How a Fully Automated eHealth Program Simulates Three Therapeutic Processes: A Case Study
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A Pilot Randomized Controlled Trial of an Internet-Based Alcohol Intervention in a Workplace Setting
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Information Architecture of Web-Based Interventions to Improve Health Outcomes: Systematic Review
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The Internet as a Medium for Communicating with Teenagers
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Methodological issues in the evaluation of Internet‐based interventions for problem drinking
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Content and Functionality of Alcohol and Other Drug Websites: Results of an Online Survey
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A Randomized Study of Internet Parent Training Accessed From Community Technology Centers
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Self-citationA computer-assisted depression intervention in primary care
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Self-citationAdaptive Systems for Internet-Delivered Psychological Treatments
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Examining the Persuasive Potential of Web-based Health Behavior Change Support Systems
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Bandwidth Constraints to Using Video and Other Rich Media in Behavior Change Websites
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Self-citationInternet-based interventions for alcohol, tobacco and other substances of abuse
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The Check Your Cannabis Screener: A New Online Personalized Feedback Tool
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Internet Evidence-Based Treatments
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Investigating Website Usability: Enhancing Engagement of Amphetamine Users in Online Treatment
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- Authors
- Danaher, B. G., McKay, H. G., & Seeley, J. R.
- Affiliations
- Oregon Research Institute (US)
- Corresponding author
- Danaher, Brian G
- Venue
- Journal of Medical Internet Research
- Publisher
- JMIR Publications Inc.
- Published
- 2005-05-18
- Volume
- 7
- Issue
- 2
- Pages
- e12
- ISSN
- 1438-8871 (ISSN-L)
- PMC
- PMC1550648
- OpenAlex
- W2038302816
- Cited by
- 129
- References
- 37
- Citations by year
- 2026: 3 · 2025: 2 · 2024: 4 · 2023: 5 · 2022: 7 · 2021: 3 · 2020: 5 · 2019: 8 · 2018: 6 · 2017: 7 · 2016: 4 · 2015: 9 · 2014: 1 · 2013: 11 · 2012: 5
- FWCI
- 7.10
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- cc-by
- Locations
- Journal of Medical Internet Research (publishedVersion, cc-by)
- PubMed (publishedVersion)
- Funders
- National Cancer Institute (R01CA079946, R01-CA79946)
- Topics
- Physical Sciences › Computer Science › Information Systems › Information Architecture and Usability
- Health Sciences › Health Professions › General Health Professions › Health Literacy and Information Accessibility
- Physical Sciences › Computer Science › Human-Computer Interaction › Usability and User Interface Design
- Keywords
- information architecture, online intervention, matrix design, tunnel design, hierarchical design, hybrid design, usability, participant engagement, program tailoring, smoking cessation interventions, online course design
- MeSH terms
- Humans, Information Services, Internet, Behavior Control, Behavioral Research
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Claims read by deepseek-v4.1-flash under definition version 3 (extract-v3) on 2026-10-10.
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