The DOI matches its Crossref record; 34 of the 34 references it cites were found in a registry or an index.
A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness
Abstract
The authors examine antecedents of consumer innovativeness in a cross-national context. They propose a framework that distinguishes individual difference variables and national cultural variables. Two types of individual difference variables are considered: personal values and consumer-context-specific dispositions. The authors develop hypotheses pertaining to the main effects of the variables and their interactions and test them on data collected from 3283 consumers in 11 countries of the European Union. The empirical results are broadly supportive of the hypotheses. The cross-national data used in this study provide a strong test of the generalizability of the findings.
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“Empirical research in 11 European countries by Steenkamp, ter Hofstede, & Wedel (1999) revealed that Uncertainty Avoidance, among other dimensions, is a strong cultural influence on ''consumer innovativeness'' in general.”
From Culture and Internet Consumption: Contributions from Cross-Cultural Marketing and Advertising Research (2005) · cites this paper as Steenkamp, ter Hofstede, & Wedel (1999)
In the citing paper
“However, this does not seem to apply to many of them because some other cultural influences on their Internet adoption, including Individualism and other dimensions identified by Hofstede (Steenkamp et al., 1999;Yeniyurt & Townsend, 2003), seem to play important roles.”
From Culture and Internet Consumption: Contributions from Cross-Cultural Marketing and Advertising Research (2005) · cites this paper as Steenkamp et al., 1999
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Metadata
- Authors
- Steenkamp, J.-B. E. M., ter Hofstede, F., & Wedel, M.
- Affiliations
- Wageningen University & Research (NL)
- Wageningen University and University of Groningen, The Netherlands.
- University of Groningen (NL)
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1999-04
- Volume
- 63
- Issue
- 2
- Pages
- 55-69
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2119982576
- Cited by
- 1,282
- References
- 34
- Citations by year
- 2026: 18 · 2025: 29 · 2024: 26 · 2023: 44 · 2022: 66 · 2021: 69 · 2020: 56 · 2019: 61 · 2018: 65 · 2017: 63 · 2016: 60 · 2015: 84 · 2014: 82 · 2013: 59 · 2012: 53
- FWCI
- 24.68
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
- Locations
- Journal of Marketing (publishedVersion)
- University of Groningen research database (University of Groningen / Centre for Information Technology) (submittedVersion)
- Topics
- Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Keywords
- consumer innovativeness, individual differences, national culture, personal values, consumer dispositions, cross-national comparison, European consumers, consumer behavior
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