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Redressing the Sleeper Effect: Evidence for the Favorable Persuasive Impact of Discounting Information Over Time in a Contemporary Advertising Context

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Diversity in the digital age: how consumers respond to diverse virtual influencers

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Green or greenwashed? Examining consumers' ability to identify greenwashing

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The Key to 360-Degree Video Advertising: An Examination of the Degree of Narrative Structure

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Facilitator or Inhibitor? The Use of 360-Degree Videos for Immersive Brand Storytelling

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Self-Sacrificial Leadership and Employee Behaviours: An Examination of the Role of Organizational Social Capital

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Uncharted Territory in Research on Environmental Advertising: Toward an Organizing Framework

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Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media

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Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach

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Sportswashing: exploiting sports to clean the dirty laundry

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Disclaimer! This Content Is AI-Generated: How AI-Disclosures Influence Trust in Advertisements and Organizations

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Hardworking as a Heuristic for Moral Character: Why We Attribute Moral Values to Those Who Work Hard and Its Implications

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An extended reciprocity cycle of gratitude: How gratitude strengthens existing and initiates new customer relationships

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Don't just tell me, show me: Impacting perceptions of organizational attraction and fit using activating LGBT diversity signals

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Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural study

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Not so social: When social media increases perceptions of exclusions and negatively affects attitudes toward content

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Compensatory word of mouth as symbolic self-completion

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Stakeholder engagement in green place branding: A focus on user‐generated content

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The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites

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New patterns in wine consumption: the wine by the glass trend

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Attention to Social Media Ads: The Role of Consumer Recommendations and Smartphones

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Buying happiness: How brand engagement in self‐concept affects purchase happiness

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The finitude of life—How mortality salience affects consumer behavior: A review

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“(S)he’s so hearty”: Gender cues, stereotypes, and expectations of warmth in peer-to-peer accommodation services

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Consumer Response to Virtual CSR Experiences

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Picture Perfect: Engaging Customers with Visual Generative AI

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How consumers react to woke advertising: methodological triangulation based on social media data and self-report data

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A first step in unraveling synced advertising effectiveness

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Effects of Disclosure, Placement Type, and Ad–Context Congruence on Brand and Advertising Recognition: An Exploration of CARE Model Processing

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Altercast framing with assertive sustainability messages: how dominant brands can motivate non-green consumers

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Persuasive effects in social media: the case of envy

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Diversity Representation in Virtual Environments: How Brand Motives Mediate Consumer Perceptions

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Young People’s Perceptions of the Effects and Value of Sports Betting Inducements

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Picture Perfect: Engaging Customers with Visual Generative AIPreprint

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A Conceptual Model to Address the Communication and Coordination Challenges During Requirements Change Management in Global Software Development

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How Health Consciousness and Health Literacy Influence Evaluative Responses to Nutrient-Content Claimed Messaging for an Unhealthy Food

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Too Exciting to Care? When Expressing Gratitude Is a Detriment to the Brand

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How limited consumption experiences affect word of mouth

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Understanding Personalized Recruitment Ads’ Effectiveness: The Role of Personalization Type and Message Involvement

Pfiffelmann, J., & Pfeuffer, A. (2022) · Journal of Interactive Advertising · doi:10.1080/15252019.2022.2132124 · Cited by 11 · see citing works

Being the “Better” student: intentions to reduce food waste

Melnyk, D., Salem, M., Ertz, M., & Wagner, R. (2025) · Discover Sustainability · doi:10.1007/s43621-025-01021-2 · Cited by 11 · see citing works

Response to a crisis and applicant attraction: Signaling employer brand personality and organizational trust through warm and competent COVID‐19 responses

Kanwal, H., Hoye, G. V., & Schollaert, E. (2022) · International Journal of Selection and Assessment · doi:10.1111/ijsa.12394 · Cited by 11 · see citing works

Exploring the influence of ‘artificial intelligence’ mentions in advertising and persuasion knowledge on brand skepticism, perceived manipulativeness, and purchase intention

Pierre, L., Wang, J., & Zambrano, V. C. (2026) · Journal of Marketing Communications · doi:10.1080/13527266.2025.2609808 · Cited by 11 · see citing works

When Bad Is Good: Do Good Relationships between Marketing Clients and Their Advertising Agencies Challenge Creativity?

Koslow, S., Sameti, A., van Noort, G., Smit, E. G., & Sasser, S. L. (2021) · Journal of Advertising · doi:10.1080/00913367.2021.1980469 · Cited by 10 · see citing works

Too Close to the Ego: Narcissists’ Affective Reaction to Advertising Depends on Its Relevance to Self-Image

He, Y. (2022) · Journal of Advertising · doi:10.1080/00913367.2022.2027298 · Cited by 10 · see citing works

How narcissism biases food healthiness perceptions and consumption

Lunardo, R., & Gross, J. (2023) · Psychology and Marketing · doi:10.1002/mar.21930 · Cited by 9 · see citing works

Proud to limit the damage: Negatively framed eco-ratings motivate green intentions through anticipated pride

Gorissen, K., Deltomme, B., Weijters, B., & Baumgartner, H. (2024) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2024.102290 · Cited by 9 · see citing works

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior

(2020) · Advances in marketing, customer relationship management, and e-services book series · doi:10.4018/978-1-7998-2220-2 · Cited by 9 · see citing works

A Practical Guide to Experimental Advertising Research

Vargas, P. T., Duff, B. R. L., & Faber, R. J. (2017) · Journal of Advertising · doi:10.1080/00913367.2017.1281779 · Cited by 78 · see citing works

Fundamentals of advertising research

Fletcher, A. D., & Bowers, T. A. (1984) · Medical Entomology and Zoology · Cited by 24 · see citing works

On the Validity of Students as Subjects in Advertising Experiments

Soley, L. C., & Reid, L. N. (1983) · Journal of Advertising Research · doi:10.1080/00218499.1983.12468028 · Cited by 13 · see citing works

Methodological Guidelines for Advertising Research

Rossiter, J. R., & Percy, L. (2017) · Journal of Advertising · doi:10.1080/00913367.2016.1182088 · Cited by 47 · see citing works

A guideline for designing experimental studies in marketing research and a critical discussion of selected problem areas

Koschate‐Fischer, N., & Schandelmeier, S. (2014) · Journal of Business Economics · doi:10.1007/s11573-014-0708-6 · Cited by 87 · see citing works