Exploring Value Cocreation in Relationships Between an ERP Vendor and Its Partners: A Revelatory Case Study1
Abstract
Contemporary business organizations are increasingly turning their attention to jointly creating value with a variety of stakeholders, such as individual customers and other business organizations. However, a review of the literature reveals that very few studies have systematically examined value cocreation within business-to-business (B2B) contexts. Using a revelatory case study of the relationship between an ERP vendor with a global reputation and its partners, and informed by the resource-based view of the firm and related theoretical perspectives, we develop an understanding of value cocreation in B2B alliances associated with selling, extending, and implementing packaged software, specifically ERP systems. Our study reveals that there are different mechanisms underlying value cocreation within B2B alliances, and also points to several categories of contingency factors that influence these mechanisms. In addition to providing insights about the phenomenon of cocreation itself, the study contributes to the stream of packaged software literature, where the implications of value cocreation in alliances between packaged software vendors and their partners for the client organizations have not been sufficiently explored.
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Prior information systems work on cocreation and digital architecture concentrates on design recombination carried out by firms.
“In prior work, such as the literatures on cocreation in the business value of IT (Grover and Kohli 2012;Sarker et al. 2012) and digital architecture (Kallinikos et al. 2013;Shapiro and Varian 1999;Yoo et al. 2010), there is a clear focus on design and recombination being performed by the firm.”
From Recombination in the open-ended value landscape of digital innovation (2018) · cites this paper as Sarker et al. 2012
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- Authors
- Sarker, S., Sarker, S., Sahaym, A., & Bjørn-Andersen, N.
- Affiliations
- Washington State University (US)
- Department of IT Management, Copenhagen Business School, DK-2000 Frederiksberg Denmark
- Venue
- MIS Quarterly
- Publisher
- MIS Quarterly
- Published
- 2012-03-01
- Volume
- 36
- Issue
- 1
- Pages
- 317-338
- ISSN
- 0276-7783 (ISSN-L)
- 2162-9730
- OpenAlex
- W88170234
- Cited by
- 367
- References
- 71
- Citations by year
- 2026: 19 · 2025: 19 · 2024: 16 · 2023: 26 · 2022: 24 · 2021: 33 · 2020: 29 · 2019: 28 · 2018: 28 · 2017: 19 · 2016: 19 · 2015: 33 · 2014: 41 · 2013: 19 · 2012: 13
- FWCI
- 96.83
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- MIS Quarterly (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Governance and Management
- Social Sciences › Business, Management and Accounting › Management Information Systems › ERP Systems Implementation and Impact
- Keywords
- value co-creation, enterprise resource planning, packaged software, resource-based view, contingency factors, software implementation
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