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Cited by 479

The DOI matches its Crossref record; 13 of the 13 references it cites were found in a registry or an index.

Contribution Behavior in Virtual Communities: Cognitive, Emotional, and Social Influences1

Tsai, Hsien-Tung, Bagozzi, Richard P.·2014·MIS Quarterly
DOI 10.25300/misq/2014/38.1.07
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Abstract

The long-term viability of virtual communities depends critically on contribution behavior by their members. We deepen and extend prior research by conceptualizing contributions to virtual communities in terms of small friendship group–referent intentional actions. Specifically, we investigate cognitive, emotional, and social determinants of shared we-intentions and their consequences for member contribution behavior to the small friendship group to which they belong within a larger community. Using multiple measurement sources and a longitudinal quasi-experimental design, we show that group norms and social identity, as well as attitudes and anticipated emotions, contribute to the development of behavioral desires, which in turn influence we-intentions. In addition, subjective norms are less effective than either group norms or social identity in encouraging contribution behavior. Finally, members’ experience levels positively moderate the relationship between we-intentions and contribution behaviors, and differences between collectivistic versus individualistic orientations moderate the effects of social identity and anticipated emotions on the desire to contribute to one’s friendship group in the virtual community. Tests for methods biases were conducted, as well as rival hypotheses. These findings have significant research and managerial implications.

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Metadata

Authors
Tsai, H.-T., & Bagozzi, R. P.
Venue
MIS Quarterly
Publisher
MIS Quarterly
Published
2014-03-01
Volume
38
Issue
1
Pages
143-163
ISSN
  • 0276-7783 (ISSN-L)
  • 2162-9730
DOI
10.25300/misq/2014/38.1.07
OpenAlex
W143101749
Cited by
479
References
13
FWCI
105.41
Type
journal article
Language
en
Open access
closed

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