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Environmental Consciousness and Organic Food Purchase Intention: A Moderated Mediation Model of Perceived Food Quality and Price Sensitivity

Open access
Wang, Jianming, Pham, Thuy Linh, Dang, Van Thac·2020·International Journal of Environmental Research and Public Health

Abstract

As purchase power and consumption knowledge increase, consumers gradually demand safer and healthier products. In addition, consumers focus greater attention on organic food. This study investigates the relationship between environmental consciousness and organic food purchase intention with the mediating roles of perceived food quality and price sensitivity. The objective is to shed new light on our understanding of consumers’ perceptions and behavioral intentions toward organic food. Using sample data of 518 consumers in different food retailers in China, empirical results show that environmental consciousness has a positive impact on organic food purchase intention. Perceived food quality has a mediating effect on the link between environmental consciousness and organic food purchase intention. Price sensitivity moderates the relationship between perceived food quality and organic food purchase intention. Furthermore, price sensitivity moderates the indirect effect of environmental consciousness on organic food purchase intention through perceived food quality.

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Metadata

Authors
Wang, J., Pham, T. L., & Dang, V. T.
Venue
International Journal of Environmental Research and Public Health
Publisher
MDPI AG
Published
2020-01-29
Volume
17
Issue
3
Pages
850
ISSN
1660-4601 (ISSN-L)
OpenAlex
W3003303027
Cited by
223
References
7
FWCI
13.92
Type
journal article
Language
en
Open access
gold

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CoChat. (2026). Citation check: Environmental Consciousness and Organic Food Purchase Intention: A Moderated Mediation Model of Perceived Food Quality and Price Sensitivity. https://app.cochat.ai/papers/10.3390/ijerph17030850
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Wang, J., Pham, T. L., & Dang, V. T. (2020). Environmental Consciousness and Organic Food Purchase Intention: A Moderated Mediation Model of Perceived Food Quality and Price Sensitivity. International Journal of Environmental Research and Public Health. https://doi.org/10.3390/ijerph17030850

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