Thematic Analysis: A Practical Guide

Braun, Virginia; Clarke, Victoria

doi:10.53841/bpsqmip.2022.1.33.46

Cited by 5,438Qualitative Research Methods and ApplicationsComputational and Text Analysis MethodsQualitative Research Methods and Ethics

Thematic Analysis: A Practical Guide

Braun, Virginia, Clarke, Victoria·2022·QMiP Bulletin

DOI 10.53841/bpsqmip.2022.1.33.46

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Reflexive TA is not about following procedures correctly or about accurate and reliable coding or achieving consensus between coders, but about the researcher's reflective and thoughtful engagement with their data and the analytic process.
“Braun and Clarke [7], Braun and Victoria [10] posit that “refexive TA is not about following procedures 'correctly' (or about 'accurate' and 'reliable' coding, or achieving consensus between coders), but about the researcher's refective and thoughtful engagement with their data and their refexive and thoughtful engagement with the analytic process”.”
From “I Don’t Want To Shoot The Android”: Players Translate Real-Life Moral Intuitions to In-Game Decisions in Detroit: Become Human (2022) · cites this paper as [10]
The objective of a reflexive TA is not to provide 'accurate' coding or achieve consensus between multiple coders.
“However, as discussed in 4.2 the objective of a refexive TA is not to provide 'accurate' coding or achieve consensus between multiple coders [7,10].”
From “I Don’t Want To Shoot The Android”: Players Translate Real-Life Moral Intuitions to In-Game Decisions in Detroit: Become Human (2022) · cites this paper as [10]
Braun and Clarke's 6-phase approach to reflexive thematic analysis was used for qualitative analysis.
“For qualitative analysis of participants' interview data, we used Braun and Clarke's 6-phase approach to reflexive thematic analysis [7, 60].”
From The Effects of Generative AI on Design Fixation and Divergent Thinking (2024) · cites this paper as [7]
The author employed reflexive thematic analysis suggested by Braun and Clarke (2022).
“I employed the reflexive thematic analysis suggested by Braun and Clarke (2022), which considers qualitative data analysis a flexible and recursive process.”
From Safeguarding Participants: Using Pseudonyms for Ensuring Confidentiality and Anonymity in Qualitative Research (2025) · cites this paper as Braun and Clarke (2022)
The study used a critical realist ontological framework for reflexive thematic analysis as suggested by Braun and Clarke.
“We used a critical realist ontological framework for our reflexive thematic analysis (RTA) as suggested by Braun and Clarke36”
From Mixed-methods feasibility outcomes for a novel ACT-based video game ‘ACTing Minds’ to support mental health (2024) · cites this paper as [36]

Thematic Analysis
Braun, V., & Clarke, V. (2022) · Encyclopedia of Quality of Life and Well-Being Research · doi:10.1007/978-3-319-69909-7_3470-2 · Cited by 5,890 · see citing works
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Authors: Braun, V., & Clarke, V.
ORCID: Braun, Virginia
Clarke, Victoria
Venue: QMiP Bulletin
Publisher: British Psychological Society
Published: 2022
Volume: 1
Issue: 33
Pages: 46-50
ISSN: 2044-0820 (ISSN-L)
2396-9598
DOI: 10.53841/bpsqmip.2022.1.33.46
OpenAlex: W4315749638
Cited by: 5,438
References: 1
Citations by year: 2026: 424 · 2025: 2151 · 2024: 1650 · 2023: 928 · 2022: 273 · 2021: 9 · 2020: 1
FWCI: 2698.12
Type: journal article
Language: en
Open access: closed
Locations: QMiP Bulletin (publishedVersion)
Topics: Social Sciences › Education › Qualitative Research Methods and Applications
Social Sciences › General Social Sciences › Computational and Text Analysis Methods
Social Sciences › Sociology and Political Science › Qualitative Research Methods and Ethics
Keywords: thematic analysis, qualitative data analysis, coding, theme identification

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Thematic Analysis: A Practical Guide

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