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Cited by 669

The DOI matches its Crossref record; 16 of the 16 references it cites were found in a registry or an index.

Adoption of Virtual Try-on technology for online apparel shopping

Kim, Jiyeon, Forsythe, Sandra·2008·Journal of Interactive Marketing
DOI 10.1002/dir.20113
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Abstract

Virtual try-on technology (referred to in this article as Virtual Try-on) can deliver product information that is similar to the information obtained from direct product examination. In addition, the interactivity and customer involvement created by Virtual Try-on can enhance the entertainment value of the online shopping experience. We used focus group interviews and an online national survey to investigate online apparel shoppers’ use of Virtual Try-on to reduce product risks and increase enjoyment in online shopping.We also examined the impact of two important external variables (innovativeness and technology anxiety) that are not included in the electronic Technology Acceptance Model (e-TAM) but were expected to influence adoption of Virtual Try-on and whether or not gender differences existed in the Virtual Try-on adoption process. We examined this dual (functional and hedonic) role of Virtual Try-on by applying a modified e-TAM model to the Virtual Try-on technology adoption process and tested model invariance among male and female shoppers using Virtual Try-on in a simulated online shopping experience. The extended research model was validated in the context of Virtual Try-on adoption.Technology anxiety and innovativeness had significant moderating effects on the relationship between attitude and use of Virtual Try-on technology; however, there was no significant gender difference in the overall adoption process for Virtual Try-on.

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Cited by

Metadata

Authors
Kim, J., & Forsythe, S.
Venue
Journal of Interactive Marketing
Publisher
SAGE Publications
Published
2008-02-01
Volume
22
Issue
2
Pages
45-59
ISSN
  • 1094-9968 (ISSN-L)
  • 1520-6653
DOI
10.1002/dir.20113
OpenAlex
W2094694112
Cited by
669
References
16
FWCI
30.01
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

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