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Cited by 440

The DOI matches its Crossref record; 33 of the 33 references it cites were found in a registry or an index.

How effective is tailored print communication?

Open access
Skinner, Celette Sugg, Campbell, Marci K., Rimer, Barbara K., Curry, Susan, Prochaska, James O.·1999·Annals of Behavioral Medicine
DOI 10.1007/bf02895960
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Abstract

This article reviews the "first generation" of tailored print communications studies in the published literature, describing the purpose, theoretical framework, sample, research design, message type and source, outcomes measured, and findings of each. Eight studies compared tailored versus similar nontailored print; one compared tailored print versus an alternate intervention, and three included tailored print as one of several intervention components. Although studies varied by behavioral topic, type of tailoring, and measurement of behavioral outcomes, several themes persist. Compared to their nontailored counterparts, tailored print communications have been consistently better remembered, read, and perceived as relevant and/or credible. There is also evidence that tailored print communications are more effective for influencing health behaviors. Six of the eight tailored/nontailored comparisons found more behavior change among tailored than nontailored recipients. Tailored print communications have also demonstrated effectiveness as an adjunct to other intervention components such as self-help smoking cessation manuals. However, studies comparing tailored print communications with tailoring via other media such as telephone counseling have shown mixed results. Additional research is needed to assess whether the behavioral topic itself may make a difference in whether tailoring is appropriate and effective.

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Metadata

Authors
Skinner, C. S., Campbell, M. K., Rimer, B. K., Curry, S., & Prochaska, J. O.
Venue
Annals of Behavioral Medicine
Publisher
Oxford University Press (OUP)
Published
1999-12
Volume
21
Issue
4
Pages
290-298
ISSN
  • 0742-5554 (ISSN-L)
  • 0883-6612
  • 1532-4796
DOI
10.1007/bf02895960
OpenAlex
W1999197741
Cited by
440
References
33
FWCI
32.94
Type
journal article
Language
en
Open access
bronze

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.