The DOI matches its Crossref record; 105 of the 110 references it cites were found in a registry or an index; 2 of the 29 sources its claims cite were checked for support.
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
Open accessAbstract
In the last three decades, an influential research stream has emerged which highlights the dynamics of focal consumer/brand relationships. Specifically, more recently the ‘consumer brand engagement’ (CBE) concept has been postulated to more comprehensively reflect the nature of consumers’ particular interactive brand relationships, relative to traditional concepts, including ‘involvement.’ However, despite the growing scholarly interest regarding the undertaking of marketing research addressing ‘engagement,’ studies have been predominantly exploratory in nature, thus generating a lack of empirical research in this area to date. By developing and validating a CBE scale in specific social media settings, we address this identified literature gap. Specifically, we conceptualize CBE as a consumer's positively valenced brand-related cognitive, emotional and behavioral activity during or related to focal consumer/brand interactions. We derive three CBE dimensions, including cognitive processing, affection, and activation. Within three different social media contexts, we employ exploratory and confirmatory factor analyses to develop a reliable, 10-item CBE scale, which we proceed to validate within a nomological net of conceptual relationships and a rival model. The findings suggest that while consumer brand ‘involvement’ acts as a CBE antecedent, consumer ‘self-brand connection’ and ‘brand usage intent’ represent key CBE consequences, thus providing a platform for further research…
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49 Own result · 21 Own interpretation · 9 No full text of the sources · 8 Sources not found · 8 Own method · 7 No basis given · 2 Couldn’t confirm · 1 Not checked yet · accuracy not yet measured
The cited sources that could be checked couldn’t confirm or dispute this claim.
In the paper
“the qualitative study shows consumer conceptions of CBE are aligned with key findings addressing the 'engagement' concept in prior research (Brodie et al. 2011;Leeflang 2011).”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Table 2 about here
What the sources say
- Not matchedcites Brodie et al. 2011
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Could not verifycites Leeflang 2011 sourceExperimental — accuracy not yet measured
The available Abstract describes the formalization of marketing and future developments, while the metadata lists customer engagement only as a keyword. Searches for consumer conceptions of CBE, qualitative findings, and the engagement concept found no passage addressing whether those conceptions align with prior research. (LLM, conf=0.71)
plaincorrelational- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: unclear — It is unclear whether the paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
- Not matched
A result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“In an additional EFA including only the 10 retained CBE items, the scree plot and the eigen values exceeding 1.0 concurred in suggesting the suitability of a threefactor solution for CBE, which explained 69.63% of the total variance.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Results
hedged- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: passes — The paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
A result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“For these brands, the respondents exhibited a substantially lower willingness to exert cognitive, emotional or behavioral activity in their brand interactions”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Table 2 about here
plaincorrelational- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: unclear — It is unclear whether the paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
In the paper
“we observed the scree in the scree plot at three factors; thus corresponding to our hypothesized three-factor model of CBE.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Results
What the sources say
- Not checked — no full text of the sourcecites Cattell 1966 source
plaincorrelational- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: passes — The paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
A result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“The attained Cronbach alphas for the scale were: (i) Cognitive processing: .825;”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Figure 1 about here
plain- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: unclear — It is unclear whether the paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
A result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“The fit statistics for the re-estimated model were as follows: χ 2 (53) = 464.9(p=0.000); and χ 2 /df = 8.72, GFI = .865;CFI = .922;RMSEA = .118;and SRMR = .048;thus indicating a worse fit, relative to the three-factor model.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Figure 1 about here
hedged- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: passes — The paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
A result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“the audio recorded findings suggested that consumers predominantly equated their 'engagement' with their selected brands to specific brand interactions.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Table 2 about here
hedged- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: passes — The paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
The paper states this without a source or data behind it here, so there is nothing to check it against. The quote shows it is in the paper.
In the paper
“while consumer brand 'involvement' acts as a CBE antecedent”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Abstract
plaindirect- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: passes — The paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
A result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“the results indicated that for perceived 'highly engaging' brands consumers, typically, appeared willing to exert considerable cognitive, emotional and behavioral activity in their brand interactions”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Table 2 about here
hedgedcorrelational- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: passes — The paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
The paper states this without a source or data behind it here, so there is nothing to check it against. The quote shows it is in the paper.
In the paper
“We derive three CBE dimensions, including cognitive processing, affection, and activation.”
- Also stated in: § CBE Conceptual Development · plain
“we propose three CBE dimensions, which correspond to the generic cognitive, emotional and behavioral nature of 'engagement.'”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Abstract
plain- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: passes — The paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
- Also stated in: § CBE Conceptual Development · plain
- Probably not a substantial claim. 11
- It may state two separate claims as one. 14
The cited sources that could be checked couldn’t confirm or dispute this claim.
In the paper
“As such, this research responds directly to the Marketing Science Institute's (MSI 2010), Leeflang's (2011), and Brodie et al.'s (2011) call for the undertaking of 'engagement'-based scale development research.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Brand usage intent
What the sources say
- Not matchedcites MSI 2010
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Could not verifycites Leeflang (2011) sourceExperimental — accuracy not yet measured
The indexed Abstract describes a broad agenda for developing marketing research, and the keywords include customer engagement. Searches for engagement-based scale development and customer-engagement measures returned no passage in our copy calling for that research; the retrieved text does not establish the specific attribution to Leeflang. (LLM, conf=0.72)
- Not matchedcites Brodie et al. (2011)
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
plain- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: passes — The paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
Probably not a substantial claim.
- Not matched
A result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“we employ exploratory and confirmatory factor analyses to develop a reliable, 10-item CBE scale”
- Also stated in: § Results · plain
“resulting in a three-factor, 10-item CBE scale for further analysis.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Abstract
plainn = 200- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: passes — The paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
It may state two separate claims as one.
- Also stated in: § Results · plain
The paper states this without a source or data behind it here, so there is nothing to check it against. The quote shows it is in the paper.
In the paper
“The item screening generated a reduced pool of 39 CBE items.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Results
plain- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: fails — The paper’s conclusions may not depend on it.
- Based: passes — The paper gives a reason why it holds.
Probably not a substantial claim. The paper’s conclusions may not depend on it.
The paper states this without a source or data behind it here, so there is nothing to check it against. The quote shows it is in the paper.
In the paper
“we retained 12 items for the 'cognitive processing,' 15 items for the 'affection,' and 12 items for the 'activation' dimensions of CBE for further analysis.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Results
plain- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: passes — The paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
It may state two separate claims as one.
A result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“Reliability (internal consistency) analyses using Cronbach's alpha indicated the scale had good reliability: (i) Cognitive processing: .753;(ii) Affection: .839;(iii) Activation: .776;and (iv) Overall 10-item CBE scale: .823.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Results
hedged- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: passes — The paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
It may state two separate claims as one.
A result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“The attained Cronbach alphas for the scale were: (i) Cognitive processing: .825;(ii) Affection: .907; (iii) Activation: .894;and (iv) Overall CBE scale: .933.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Figure 1 about here
plain- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: passes — The paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
It may state two separate claims as one.
None of the sources cited for this claim have been checked yet.
In the paper
“The results in Figure 1 suggested excellent model fit (Iacobucci 2010: p. 91): χ 2 (32) = 97.994(p=0.000); and χ 2 /df = 3.06.Further, GFI = .968;CFI = .984;RMSEA = .061;and SRMR = .0278;thus corroborating the excellent model fit to the data”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Figure 1 about here
What the sources say
hedged- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: passes — The paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
It may state two separate claims as one.
A claim is checked only against the cited paper’s full text, never its abstract, and none is available for its sources.
In the paper
“The regression weights (βs) for each of the items onto their intended factor were significant (e.g.AFFECTION → AFFEC.1: .895);and all standardized coefficients .50;suggesting that each of the items should remain in the model”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Figure 1 about here
What the sources say
hedgedcorrelational- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: passes — The paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
It may state two separate claims as one.
A result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“Similarly, while we found consumers' brand-related 'affection' (.426) and 'activation' (.402) in specific consumer/brand interactions to exert a similar significant effect on individuals' ensuing 'brand usage intent,' consumers' level of 'cognitive processing' (.045) failed to produce a significant effect.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Hypothesis Testing Results
plaindirect- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: passes — The paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
It may state two separate claims as one.
In the paper
“which indicated that discriminant validity was attained for 14 of the 15 possible construct pairs; that is, with the exception of COG.PROC.-AFFEC.(Table 5).”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Model Results
What the sources say
- Not matchedcites Fornell and Larcker 1981a/b
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
hedged- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: passes — The paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
It may state two separate claims as one.
- Not matched
A result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“Each of the squared multiple correlations exceeded .50;also indicating good item reliability.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Model Results
hedged- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: passes — The paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
It may state two separate claims as one.
A result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“The regression coefficients indicated that each of the items made a significant contribution to the measurement of its intended construct, thus contributing to the model's convergent validity.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Model Results
hedgeddirect- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: passes — The paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
It may state two separate claims as one.
A result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“The fit statistics for the calibration sample are: χ 2 (243) = 653.561(p=0.000); and χ 2 /df = 2.69, GFI = .824;CFI = .932;RMSEA = .078;and SRMR = .0616;the validation sample: χ 2 (243) = 666.7 (p=0.000);χ 2 /df = 2.77, GFI = .817;CFI = .938;RMSEA = .079;and SRMR = .0516.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Table 5 about here
plainn = 278- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: passes — The paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
It may state two separate claims as one.
In the paper
“Highly similar results were attained across both sub-samples (Table 6), which also exhibited significant resemblance to the results for the full sample (Alwin and Jackson 1981).”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Table 5 about here
What the sources say
- Not matchedcites Alwin and Jackson 1981
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
boostedn = 278- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: passes — The paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
It may state two separate claims as one.
- Not matched
In the paper
“Fourth, 'engagement' plays a central role in a nomological net of focal conceptual relationships (Brodie et al. 2011)”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Table 1 about here
What the sources say
- Not matchedcites Brodie et al. 2011
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
plaincorrelational- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: fails — The paper’s conclusions may not depend on it.
- Based: passes — The paper gives a reason why it holds.
Probably not a substantial claim. The paper’s conclusions may not depend on it.
- Not matched
A conclusion the paper draws from its own results — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“As such, study 3 confirmed the CBE scale representing a valid, reliable and stable measurement instrument.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Figure 1 about here
plain- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: passes — The paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
It may state two separate claims as one.
In the paper
“more recently the 'consumer brand engagement' (CBE) concept has been postulated to more comprehensively reflect the nature of consumers' particular interactive brand relationships, relative to traditional concepts, including 'involvement.'”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Abstract
What the sources say
- Not matchedcites Brodie et al. 2011
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
plain- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: passes — The paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
Probably not a substantial claim.
- Not matched
In the paper
“'engagement' reflects a motivational state (Van Doorn et al. 2010), which occurs by virtue of an individual's (i.e. the 'engagement subject') focal interactive experiences with a particular object or agent”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Table 1 about here
What the sources say
- Not checked — no full text of the sourcecites Van Doorn et al. 2010 source
plaindirect- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: passes — The paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
Probably not a substantial claim.
The paper states this without a source or data behind it here, so there is nothing to check it against. The quote shows it is in the paper.
In the paper
“studies have been predominantly exploratory in nature; thus generating a lack of empirical research in this area to date.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Abstract
plaindirect- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: passes — The paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
Probably not a substantial claim.
A conclusion the paper draws from its own results — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“and as such, may be useful for scholars and managers seeking to predict specific consumer behavior outcomes;”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Brand usage intent
hedgedconditional- Asserted: passes — The authors put it forward as true.
- Checkable: fails — It may be too vague to check against evidence.
- Load-bearing: passes — The paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
Probably not a substantial claim. It may be too vague to check against evidence.
A conclusion the paper draws from its own results — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“Additionally, this paper contributes insights regarding the potential role of CBE in the advancement of the broader theoretical perspectives of relationship marketing, S-D logic and consumer culture theory, which are centered upon the importance of establishing and maintaining value-laden, interactive and co-creative consumer/brand interactions and relationships.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Brand usage intent
hedged- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: passes — The paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
Probably not a substantial claim.
A conclusion the paper draws from its own results — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“As a result, consumers' CBE levels with a focal brand may fluctuate: (i) During (i.e.within) a particular brand interaction; and (ii) Across brand interactions over time.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Contributions, Limitations & Implications Academic Implications
hedged- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: passes — The paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
Probably not a substantial claim.
A conclusion the paper draws from its own results — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“Overall, we expect managerial cultivation of CBE to generate enhanced consumer brand retention and loyalty outcomes.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Managerial Implications
hedgedconditional- Asserted: passes — The authors put it forward as true.
- Checkable: fails — It may be too vague to check against evidence.
- Load-bearing: passes — The paper’s conclusions depend on it.
- Based: fails — The paper may give no reason why it holds.
Probably not a substantial claim. It may be too vague to check against evidence. The paper may give no reason why it holds.
A conclusion the paper draws from its own results — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“Represents a promising, under-explored concept to date;”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Brand usage intent
plain- Asserted: passes — The authors put it forward as true.
- Checkable: fails — It may be too vague to check against evidence.
- Load-bearing: passes — The paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
Probably not a substantial claim. It may be too vague to check against evidence.
A conclusion the paper draws from its own results — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“thus indicating that not only does CBE have a positive effect on consumer 'self-brand connection,' but CBE explains most of the variance observed for this construct.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Hypothesis Testing Results
hedgeddirect- Asserted: passes — The authors put it forward as true.
- Checkable: passes — It can be checked against evidence.
- Load-bearing: passes — The paper’s conclusions depend on it.
- Based: passes — The paper gives a reason why it holds.
It may state two separate claims as one.
The paper relies on this without support.
The selected social media brands (Facebook.com, Twitter.com, LinkedIn.com) are representative of social media contexts for studying CBE.
“Within three different social media contexts, we employ exploratory and confirmatory factor analyses to develop a reliable, 10-item CBE scale”
“we selected the brand Facebook.comfor investigation”
“we selected the social media brand Twitter.com for investigation”
The paper relies on this without support.
The causal direction is from consumer brand involvement through CBE to self-brand connection and brand usage intent, not the reverse.
“we identified a mediating effect of CBE in the association between consumer brand 'involvement' and 'brand usage intent.'”
The paper relies on this without support.
The nomological net includes all relevant mediating variables.
“which implies there are no omitted mediating variables, and the mediating hypotheses are supported.”
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
Each contradiction between two passages listed here was confirmed by an independent check.
Rated minor: it would not touch a result — a value no result rests on, a p-value that stays on the same side of the significance level, or a conflict that is clerical, resolved elsewhere in the paper, or outside its own findings.
In the paper
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Study 2: CBE Measurement Assessment & Scale Dimensionality
“We selected a social media setting in studies 1-3”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Study 1: Consumer Conceptions of 'Consumer Brand Engagement' (CBE)
“We instructed the participants to select a brand in any category that is 'highly engaging' to them”
Rated minor: it would not touch a result — a value no result rests on, a p-value that stays on the same side of the significance level, or a conflict that is clerical, resolved elsewhere in the paper, or outside its own findings.
In the paper
“| Activation | .72 | .67 | .75 | .69 | .46 | .49 | | Self-Brand | .84 | .74 | .86 | .86 | .75 | .45 |”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Brand usage intent
Reported 0.46 · recomputed 0.7396
Rated minor: it would not touch a result — a value no result rests on, a p-value that stays on the same side of the significance level, or a conflict that is clerical, resolved elsewhere in the paper, or outside its own findings.
In the paper
“| Affection | .84 | .85 | .76 | .57 | .74 | .46 | | Activation | .72 | .67 | .75 | .69 | .46 | .49 | | Self-Brand | .84 | .74 | .86 | .86 | .75 | .45 | | Connection | | | | | | | | Brand Usage | .67 | .64 | .74 | .70 | .67 | .76 |”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Brand usage intent
Reported 0.46 · recomputed 0.5476
Citations
Cites
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Fornell, C., & Larcker, D. F. (1981) · Journal of Marketing Research · doi:10.2307/3151312 · Cited by 109,314
Evaluating structural equation models with unobservable variables and measurement error
Fornell, C., & Larcker, D. F. (1981) · Journal of Marketing Research · doi:10.1177/002224378101800104 · Cited by 109,190
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Sorted by citations
Items 2,201–2,300 of 3,233
Influential Article Review - On Instagram, Endorsers’ Digital Marketing Campaigns
Wilkes, S., Chapman, C., & Mccall, L. (2021) · Journal of Marketing Development and Competitiveness · doi:10.33423/jmdc.v15i4.4773 · Cited by 2
Özdemir, N., & SUNAOĞLU, Ş. K. (2022) · Tüketici ve tüketim araştırmaları dergisi · doi:10.15659/ttad.14.1.146 · Cited by 3
Xia, S. (2022) · SHS Web of Conferences · doi:10.1051/shsconf/202214803021 · Cited by 2
How Customers Engage with Brands: A New Framework
Masłowska, E., Malthouse, E. C., & Collinger, T. (2016) · Springer eBooks · doi:10.1007/978-3-658-15220-8_17 · Cited by 2
Customer Engagement in Social Network Brand Communities: Drivers and Impact on Brand Loyalty
Castro, A., & Fernandes, T. (2019) · Developments in marketing science: proceedings of the Academy of Marketing Science · doi:10.1007/978-3-030-02568-7_270 · Cited by 3
Park, J., & Ha, S. (2017) · The Research Journal of the Costume Culture · doi:10.7741/rjcc.2017.25.1.088 · Cited by 3
“정서적 인게이지먼트는 이 러한 지속적인 상호작용에서 심리적으로 동기부여 역할을 하며, 정서적인 유대와 감정적인 측면을 강조 한다(Brodie et al., 2011; Hollebeek et al., 2014).”
InfluentialSpatial Footprints of Human Perceptual Experience in Geo-Social Media
Lee, J., Ogawa, H., Kwon, Y., & Kim, K. (2018) · ISPRS International Journal of Geo-Information · doi:10.3390/ijgi7020071 · Cited by 2
Bilgin, Y. (2018) · İnsan ve Toplum Bilimleri Araştırmaları Dergisi · doi:10.15869/itobiad.451231 · Cited by 2
“…visibility of the consumption, Thoumrungroje (2014) stated that the word-of-mouth, Ahearne et al. (2005) stated that consumer brand identity, and Hollebeek et al. (2014) and Loureiro et al. (2017) stated that the word-of-mouth communications have positive effects on consumers' repurchasing…”
BackgroundDrivers, Constraints, and Consequences of Consumer-Brand Engagement in the Luxury Fashion Sector
Armstrong, K. E., Rutter, C., Helberger, E., & Tormey, A. (2017) · Advances in marketing, customer relationship management, and e-services book series · doi:10.4018/978-1-5225-2697-1.ch015 · Cited by 2
SOSYAL MEDYANIN SİYASİ İLETİŞİMDEKİ ROLÜ
Uygun, M., & SARIKAYA, A. K. (2018) · Business And Management Studies An International Journal · doi:10.15295/bmij.v6i3.346 · Cited by 2
Assessing the Power of Social Media Influencers
Cassia, F., & Magno, F. (2019) · Advances in Marketing, Customer Relationship Management, and E-Services · doi:10.4018/978-1-5225-7856-7.ch009 · Cited by 7
An Action-Based Approach to Retail Brand Engagement
Saleh, A., Chefor, E., & Babin, B. J. (2019) · Advances in marketing, customer relationship management, and e-services book series · doi:10.4018/978-1-5225-7856-7.ch002 · Cited by 2
AKGÜL, Y., & RUBACI, H. (2019) · Journal of Life Economics · doi:10.15637/jlecon.6.014 · Cited by 2
Anbumathi, R., & Dorai, S. (2019) · Advances in marketing, customer relationship management, and e-services book series · doi:10.4018/978-1-7998-1048-3.ch009 · Cited by 2
Chung, H., & Chung, H. (2020) · Archives of Design Research · doi:10.15187/adr.2020.02.33.1.135 · Cited by 2
Ramadhanti, A. R., Bastikarana, R. S., Alamsyah, A., & Widiyanesti, S. (2020) · Jurnal Manajemen Indonesia · doi:10.25124/jmi.v20i2.3196 · Cited by 2
“By actively involving users in interactions through social media, companies can take contingencies to increase customer satisfaction and loyalty (Hollebeek et al. 2014).”
BackgroundConclusions and Further Research Directions
Gatautis, R., Banytė, J., Kuvykaitė, R., Virvilaitė, R., Dovalienė, A., Piligrimienė, Ž., Gadeikienė, A., Vitkauskaitė, E., & Tarutė, A. (2020) · Progress in IS · doi:10.1007/978-3-030-54205-4_8 · Cited by 2
Liu, D., Kim, H., & Park, M. (2020) · The Research Journal of the Costume Culture · doi:10.29049/rjcc.2020.28.5.621 · Cited by 2
The role of brand engagement in self-concept toward brand love and brand advocacy
Suryanadi, P., & Marciadi, A. (2021) · Sebelas Maret Business Review · doi:10.20961/smbr.v5i2.44657 · Cited by 2
Social Media Approaches and Communication Strategies in Tourism
Minazzi, R. (2020) · Springer eBooks · doi:10.1007/978-3-030-05324-6_127-1 · Cited by 4
The Impact of Services Quality Factors on Improving Actual Used for Mobile Application
Alhawari, S. F., & Shawabkeh, K. M. A. (2021) · International Journal of E-Services and Mobile Applications · doi:10.4018/ijesma.2021070103 · Cited by 2
The Nexus between Instagram and Digital Entrepreneurship
Adekunle, B., & Kajumba, C. (2020) · Journal of African Development · doi:10.5325/jafrideve.21.1.0014 · Cited by 2
Video Advertising: Connection and differences between consumers?
Ferreira, S. D. A., Santos, S., & Santo, P. E. (2021) · Journal of Digital Science · doi:10.33847/2686-8296.3.1_2 · Cited by 2
Warraich, A. S. M. A. (2021) · Journal of Legal Ethical and Regulatory Issues · Cited by 2
Online engagement : implications of the 'like' button
van Heerden, D., Wiese, M., & van Heerden, G. (2020) · DOAJ (DOAJ: Directory of Open Access Journals) · Cited by 2
Departemen Manajemen, U. K. I., Santy, R. D., Anwar, D. D., et al. (2021) · International Journal of Research and Applied Technology · doi:10.34010/injuratech.v1i2.5910 · Cited by 2
Helal, G., & Ozuem, W. (2019) · IGI Global eBooks · doi:10.4018/978-1-5225-9282-2.ch041 · Cited by 2
The Impact of Social Media Websites on Customers’ Purchase Intention in New Zealand
ALRAYYES, S., & Taşkın, N. (2022) · Yönetim Bilimleri Dergisi · doi:10.35408/comuybd.888699 · Cited by 2
Exploring the Relationship Between Social Media and Social Influence
Usman, A., & Okafor, S. (2021) · IGI Global eBooks · doi:10.4018/978-1-7998-9020-1.ch047 · Cited by 2
Kırçova, İ., Yaman, Y., & Köse, Ş. G. (2018) · European Journal of Economics and Business Studies · doi:10.2478/ejes-2018-0031 · Cited by 2
“Consumer brand engagement scale (Hollebeek et al., 2014) that consists of 3 dimensions and 10 statements and social commerce purchase intention scale (Kim & Park, 2013) consists of one dimension and 4 statements.”
BackgroundRocha, E. D. S., Clavé, S. A., & Zucco, F. D. (2022) · Turismo - Visão e Ação · doi:10.14210/rtva.v24n2.p219-244 · Cited by 2
“Outros autores argumentam que o engajamento do consumidor é um estado psicológico, caracterizado por aspectos cognitivos, emocionais e comportamentais (Brodie et al., 2013; ISSN: 1983-7151 WWW.UNIVALI.BR/PERÍODICOS223 224 Hollebeek et al., 2014; Rather et al., 2019; Vivek, et al., 2012).”
BackgroundInfluentialIntention to repurchase after a data leak on Tokopedia: Mediated by consumer forgiveness
Muryanto, M. A., & Haryono, T. (2022) · World Journal of Advanced Research and Reviews · doi:10.30574/wjarr.2022.14.3.0605 · Cited by 2
Muñoz‐Leiva, F. (2022) · Springer eBooks · doi:10.1007/978-3-030-48652-5_121 · Cited by 2
Wenzel, S., Kleer, N., & Kunz, R. (2022) · Journal of Media Business Studies · doi:10.1080/16522354.2022.2139997 · Cited by 3
“The engagement concept, which “is seen as an increasingly important metric for media, marketing, and communication managers” (Chan-Olmsted & Wolter, 2019, p. 1), is prevalent across multiple disciplines (Hollebeek et al., 2014).”
BackgroundO Efeito do "Storytelling" associado à COVID-19 no Engagement
Ribeiro, A., Rodrigues, M. A., & Lemos, P. (2022) · Revista Galega de Economía · doi:10.15304/rge.31.3.8263 · Cited by 2
Synthesis of Comments to Social Media Posts for Business Applications
Olujimi, P. A., & Ade-Ibijola, A. (2022) · International Journal of Advanced Computer Science and Applications · doi:10.14569/ijacsa.2022.0131298 · Cited by 2
“To increase user and consumer participation, marketers employ Twitter and other social networking platforms in their campaigns [51].”
BackgroundCan personalised prosocial ads be harnessed for brand equity enhancement
Rahmani, D., Nasiri, S., Heidari, S., & Nargesi, S. (2023) · International Journal of Internet Marketing and Advertising · doi:10.1504/ijima.2023.10053473 · Cited by 2
Liu, M. W., Zhu, Q., Yuan, Y., & Wu, S. (2023) · Springer eBooks · doi:10.1007/978-3-031-14961-0_29 · Cited by 2
Kwon, E. (2023) · International Journal of Marketing Studies · doi:10.5539/ijms.v15n1p98 · Cited by 2
“Studies found that consumers’ positive experiences of engaging with brands on social media generates positive brand attitude (Shoenberger et al., 2020; Song & Kim, 2020) and brand usage intention (Harrigan et al., 2018; Hollebeek et al., 2014; Sadyk & Islam, 2022).”
BackgroundMethodInfluentialA netnographic qualitative inquiry of antecedents and outcomes of online brand engagement
Pervaiz, M. (2023) · Journal of Business Administration and Management Sciences (JOBAMS) · doi:10.58921/jobams.5.1.90 · Cited by 2
“…D. Hollebeek et al., 2014; Vivek, Beatty, Dalela, & Morgan, 2014), “Consumer-Engagement” (Laurence Dessart, Veloutsou, & Morgan-Thomas, 2015; Linda D. Hollebeek et al., 2014), “Customer Engagement Behavior” (van Doorn et al., 2010; Wei, Miao, & Huang, 2013), “Consumer Brand Engagement” (Linda D.…”
InfluentialGundona, I., Yamoah, F. A., & Haq, I. U. (2023) · Springer eBooks · doi:10.1007/978-3-031-41578-4_21 · Cited by 2
Effect of social media sentiment on donations received by NPOS
Cabedo, J. L. G., & Huguet, D. (2024) · Social Network Analysis and Mining · doi:10.1007/s13278-024-01225-w · Cited by 2
“In this line, Hollebeek et al. (2014) examine consumer brand engagement in social media brands, and they find an association between emotional dimensions and social media brands.”
Controlling von Social-Media-Marketing
Zerres, C. (2024) · Springer eBooks · doi:10.1007/978-3-658-42282-0_9-1 · Cited by 2
The Effect of Augmented Reality Interactivity on Consumer Brand Engagement — A Chain Mediating Model
Dong, W. (2024) · Journal of Electrical Systems · doi:10.52783/jes.2380 · Cited by 2
“The brand usage intention scale was adapted from Hollebeek [1][17] and included 4 items.”
BackgroundMethodProceedings of the Conference on Managing Tourism Across Continents: Volume 3
Okumus, F., Tuna, M., & Denizci Guillet, B. (2023) · MTCON ... proceedings · doi:10.5038/2834-4731-v3 · Cited by 1
Mendoza-Moreira, M., Velázquez, B. M., Contrí, G. B., & Saura, I. G. (2024) · International Journal of Pharmaceutical and Healthcare Marketing · doi:10.1108/ijphm-01-2024-0004 · Cited by 6
IMPACT OF SOCIAL MEDIA MARKETING ON FMCG SECTOR IN INDIA
Dave, U. (2016) · doi:10.20472/bmc.2016.003.007 · Cited by 2
Saleh, M., & Alotaibi, M. N. (2018) · Journal of Economics Management and Trade · doi:10.9734/jemt/2018/42036 · Cited by 2
“[19], brand self-congruity and Brand involvement scales were adapted from France et al.”
BackgroundMethodSant´Anna, A. L. (2018) · ID on line REVISTA DE PSICOLOGIA · doi:10.14295/idonline.v12i42.1414 · Cited by 2
The Dynamics of Social Media and Value Co-Creation
Sahni, K., & Appiah, K. (2019) · Advances in marketing, customer relationship management, and e-services book series · doi:10.4018/978-1-5225-7344-9.ch002 · Cited by 2
Türkiye’de Ad Engagement Kavramı: Akademi ve Uzman Perspektifinden Bir Değerlendirme
AKARSU, H., & Sever, N. S. (2019) · Erciyes İletişim Dergisi · doi:10.17680/erciyesiletisim.484861 · Cited by 2
Al-Nsour, S. N. (2020) · International Journal of Business and Management · doi:10.5539/ijbm.v15n2p149 · Cited by 3
“And it's been mostly measured on physical goods (Sprott et al., 2009; Vivek et al., 2014); Calder et al., (2009); Hollebeek et al. (2014) investigated customer engagement in social media and online websites; meanwhile, studies on customer engagement used qualitative research method (Brodie et al.,…”
MethodEffect of brand communities on consumer engagement and trust
Niyonkomezi, J., & Kwamboka, J. (2020) · International Journal of Research in Business and Social Science (2147-4478) · doi:10.20525/ijrbs.v9i4.719 · Cited by 2
“According to Hollebeek et al. (2014), all organizations' fan pages work hard to achieve the highest number of customers’ attention to like and consume their brands.”
BackgroundDongying, Y., & Fujimura, S. (2020) · doi:10.1109/ieem45057.2020.9309829 · Cited by 2
“The definition is that customers have cognitive, emotional, and behavioral actions with the brand when they are acting together with the customer and brands [9].”
BackgroundSentiment analysis of social media content in Croatian hotel industry
Mušanović, J., Dorčić, J., & Baldigara, T. (2021) · Zbornik Veleučilišta u Rijeci · doi:10.31784/zvr.9.1.3 · Cited by 2
Tram, N. L. N. (2021) · Journal of Tourism Management Research · doi:10.18488/journal.31.2021.81.101.116 · Cited by 2
“However, some considerable disagreement still remains over not only what engagement is and but how it be conceptualized also (Hollebeek, Conduit, & Brodie, 2016). Furthermore, according to Hollebeek. (2011) and So et al. (2016) most studies of consumer engagement are still in its nascent stage, being mainly restricted…”
BackgroundEl retorno de la inversión en medios sociales (Social Media ROI). Una revisión de literatura
Garavito, J. C. V., Alvarez-Franco, P., & Rodríguez, M. S. (2021) · Tendencias · doi:10.22267/rtend.212202.179 · Cited by 5
Engaging travellers in the context of tourism SMEs: a conceptual paper
Zainal, N. T. A., & Yong, K. (2020) · UMS Institutional Repository (Universiti Malaysia Sabah) · Cited by 2
How to Drive Brand Communication in Virtual Settings
Ranfagni, S., & Faraoni, M. (2017) · Advances in marketing, customer relationship management, and e-services book series · doi:10.4018/978-1-5225-2697-1.ch012 · Cited by 2
(2020) · Journal of International Business and Management · doi:10.37227/jibm-2020-04-109 · Cited by 2
“…and technological advancement have facilitated buying process for customers from different local and international companies not only through the physical visit to the stores of those companies but also through the online processes at home (Reimann et al., 2010; Hollebeek et al, 2014;).”
A Study of Customer Brand Engagement for Materialistic Groups
Yan Hui, L. W. (2022) · Academic Journal of Business & Management · doi:10.25236/ajbm.2022.041602 · Cited by 1
Customer Satisfaction in the Higher Education Industry
Fischer, A.-C., & Suwunphong, P. (2015) · Lund University Publications Student Papers (Lund University) · Cited by 2
Drivers of Customer Brand Engagement: An Application to Virtual Brand Communities on Facebook.
Carvalho, M. A. M. (2017) · Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT) · doi:10.34626/y8ga-jh24 · Cited by 2
The Influence of Social Media Management on Firms' Competitiveness
Arrigo, E. (2016) · IGI Global eBooks · doi:10.4018/978-1-4666-9787-4.ch146 · Cited by 2
Nhlabathi, M. (2016) · Cited by 2
Fortin, D. R., & Chen, N. C. (2017) · Journal of Consumer Marketing · doi:10.1108/jcm-07-2017-2268 · Cited by 2
“…within the new information age, including marketing communication strategies (Bruhn and Schnebelen, 2017), business ICT adoption (Dahnil et al., 2014; Limbu et al., 2014), social consumer behaviour (Goh et al., 2013; Hollebeek et al., 2014) and Big Data analysis (Tirunillai and Tellis, 2014).”
BackgroundThe brand persona:operationalizing a synthesis of brand equity and social capital
Chicotsky, B. K. (2017) · ProQuest Demo Repository · Cited by 2
Understanding brand story conceptualisations: brand practitioner perspectives
Fakiha, M. (2019) · RMIT Research Repository (RMIT University Library) · doi:10.25439/rmt.27582387 · Cited by 2
Three Essays on Understanding Consumer Engagement with Brand Posts on Social Media
Deng, Q. (2019) · doi:10.22215/etd/2019-13867 · Cited by 2
The Virtuous Circle of Omnichannel CRMPreprint
Cattrall, D., & Castello, S. (2021) · Preprints.org · doi:10.20944/preprints202105.0359.v1 · Cited by 2
“Researchers emphasise the positive outcomes arising from CE on social media, which may include customer loyalty to and satisfaction with the brand and community (Jayasingh, 2019); empowerment, trust and commitment towards other members in the community (Brodie et al. 2013; Hollebeek et al. 2014); WOM intention and re-…”
BackgroundSensory Brand Experience: An Empirical Literature SurveyPreprint
Rathnayaka, U. (2022) · SSRN Electronic Journal · doi:10.2139/ssrn.4016361 · Cited by 2
La transparence numérique : rôle du client et conséquences sur la relation à la marque
Portes, A. (2018) · theses.fr (ABES) · doi:10.70675/eddccfa2zfdbfz407dza406zaf5c45318d54 · Cited by 4
Bailey, A. A. (2015) · International Journal of Customer Relationship Marketing and Management · doi:10.4018/ijcrmm.2015070104 · Cited by 1
Customer Engagement in Online Communities – A Literature Review
Beierlein, A. (2017) · Springer eBooks · doi:10.1007/978-3-658-16464-5_3 · Cited by 1
Online Brand Communities: When Consumers are Negatively Engaged
Bilro, R. G., Loureiro, S. M. C., & Marques, M. I. (2019) · Developments in marketing science: proceedings of the Academy of Marketing Science · doi:10.1007/978-3-030-02568-7_199 · Cited by 1
Sharma, M., & Banerjee, S. (2020) · IFIP advances in information and communication technology · doi:10.1007/978-3-030-64861-9_39 · Cited by 1
Hedonic and Utilitarian Values Behind Engagement of Online Consumers
Zeba, F., Shaheen, M., & Krishnankutty, R. (2021) · IGI Global eBooks · doi:10.4018/978-1-7998-8957-1.ch064 · Cited by 1
Fletcher, K.-A. P., & Emmanuel-Stephen, C. M. (2017) · IGI Global eBooks · doi:10.4018/978-1-5225-3929-2.ch027 · Cited by 1
Social Media, Online Brand Communities, and Customer Engagement in the Fashion Industry
Helal, G. (2022) · IGI Global eBooks · doi:10.4018/978-1-6684-6287-4.ch098 · Cited by 1
The place of gamification in customer engagement theory
Александровна, М. С., & Skolkovo" (2022) · Vestnik of Saint Petersburg University Management · doi:10.21638/11701/spbu08.2022.205 · Cited by 1
Universitas Prasetiya Mulya BSD City Kavling Edutown I.1, J. B. R. U., Andriputra, J. A., Mukti, R. R., Universitas Prasetiya Mulya BSD City Kavling Edutown I.1, J. B. R. U., Yosevina, C., Universitas Prasetiya Mulya BSD City Kavling Edutown I.1, J. B. R. U., Sirad, D. A., & Universitas Prasetiya Mulya BSD City Kavling Edutown I.1, J. B. R. U. (2021) · Kajian Branding Indonesia · doi:10.21632/kbi.3.2.222-247 · Cited by 3
Influence of augmented reality on purchase intention
Nallasivam, A., & Kiran, P. (2022) · Journal of Management and Science · doi:10.26524/jms.12.11 · Cited by 1
WILL BRANDING ENGAGE PERPETUAL BONDING IN HEALTHCARE?
Nair, M. N. N., & Ahmad, F. (2023) · International Journal of Business and Society · doi:10.33736/ijbs.5620.2023 · Cited by 1
Enhancing Customer Engagement on the Companies' Facebook Pages in the Fuel Retail Sector
Čepel, M., Kotásková, A., & Brezina, I. (2023) · European Conference on Innovation and Entrepreneurship · doi:10.34190/ecie.18.1.1604 · Cited by 1
ALGILANAN KİŞİSELLEŞTİRMENİN MARKA KULLANIM NİYETİ ÜZERİNDEKİ ETKİSİ
Keskin, H., & Uraltaş, K. N. T. (2024) · Akademik Hassasiyetler · doi:10.58884/akademik-hassasiyetler.1406435 · Cited by 2
Brand Trust In Social Media Marketing: The Role Of Brand Engagement
Sembiring, B. K. F., Hasibuan, B. K., Sugiharto, S., et al. (2024) · doi:10.4108/eai.22-9-2022.2337418 · Cited by 1
(2024) · Journal of Logistics Informatics and Service Science · doi:10.33168/jliss.2024.0320 · Cited by 1
“This body of work, including studies by Casaló et al. (2008), Hollebeek et al. (2014b, 2017), Chen et al. (2014), and Dolan et al. (2015), collectively provides a comprehensive understanding of the multifaceted nature of consumer engagement within virtual brand communities.”
BackgroundImpact Marketing Techniques: Instagram, WhatsApp, and Consumer Predisposition Acquire Prepared Foods
Diantoro, K., Sinar, C., Rinaldo, R., & Rohman, A. (2024) · Digitus Journal of Computer Science Applications · doi:10.61978/digitus.v2i2.258 · Cited by 4
“The gathered data were examined using statistical analysis software, such as SPSS or R. Descriptive statistics were computed to provide an overview of the sample characteristics and variable distributions(Hamouda & Tabbane, 2021; Hardimas & Soehartatiek, 2022; Hollebeek et al., 2014).”
MethodExamining Factors Influencing Consumers’ Participation in Social Media Contests
Apsari, R., & Aruan, D. T. H. (2024) · International Review of Management and Marketing · doi:10.32479/irmm.16235 · Cited by 1
Riskos, K., Hatzithomas, L., Dekoulou, P., & Fotiadis, T. A. (2024) · European Advertising Academy · doi:10.1007/978-3-658-44713-7_16 · Cited by 1
influence of social media marketing efforts towards brand perception of customers
Albutra, A. R., Pornes, N. C., & Almagro, R. E. (2024) · Journal of Sustainable Tourism and Entrepreneurship · doi:10.35912/joste.v4i2.2099 · Cited by 1
Rofiq, A., & Wijayanti, E. S. (2024) · International Journal of Research in Business and Social Science (2147-4478) · doi:10.20525/ijrbs.v13i5.3469 · Cited by 1
“In today's rapidly evolving banking landscape, understanding the factors influencing investment decisions and customer engagement behaviour has become exceedingly important (Hollebeek et al., 2014; Malhotra et al., 2013).”
BackgroundCo-creation of value in a cultural organizations’ ecosystem
Robles, A. M. M., & Tostes, M. (2024) · Creative Industries Journal · doi:10.1080/17510694.2024.2411940 · Cited by 1
Análisis del éxito en Instagram de la publicidad Fake Out-Of-Home
Correa-Prudencio, L., & Díaz-Lucena, A. (2024) · Redmarka Revista de Marketing Aplicado · doi:10.17979/redma.2024.28.2.11286 · Cited by 1
Chen, X., & Zhao, M. (2024) · Arts and the Market · doi:10.1108/aam-08-2024-0055 · Cited by 4
Watchravesringkan, K., Chang, H. J., Hodges, N. J., et al. (2025) · doi:10.31274/itaa.18725 · Cited by 1
Campus Recreation Experiences: A Conceptual Model
Wilson, K. (2025) · NASPA Journal · doi:10.1080/19496591.2024.2446752 · Cited by 1
AbedRabbo, M., AlMalak, Z., Oliveira, J. S., & Talay, C. (2025) · The Journal of Marketing Theory and Practice · doi:10.1080/10696679.2025.2479744 · Cited by 1
“…social media content (Dolan et al., 2019; Ferreira et al., 2017; Gummerus et al., 2012), while the second investigates the outcomes of these interactions (Algharabat et al., 2020; Castillo et al., 2021; Gómez et al., 2019; Hamilton et al., 2016; Hollebeek et al., 2014; A. Kumar et al., 2016).”
Metadata
- Authors
- Hollebeek, L. D., Glynn, M. S., & Brodie, R. J.
- Affiliations
- University of Waikato (NZ)
- Auckland University of Technology (NZ)
- University of Auckland (NZ)
- Corresponding author
- Hollebeek, Linda D.
- Glynn, Mark S.
- Brodie, Roderick J.
- Venue
- Journal of Interactive Marketing
- Publisher
- SAGE Publications
- Published
- 2014-05
- Volume
- 28
- Issue
- 2
- Pages
- 149-165
- ISSN
- 1094-9968 (ISSN-L)
- 1520-6653
- OpenAlex
- W2061289966
- Cited by
- 3,276
- References
- 110
- Citations by year
- 2026: 392 · 2025: 370 · 2024: 349 · 2023: 398 · 2022: 363 · 2021: 334 · 2020: 316 · 2019: 259 · 2018: 196 · 2017: 159 · 2016: 92 · 2015: 41 · 2014: 7
- FWCI
- 323.66
- Type
- journal article
- Language
- en
- Open access
- green
- hdl.handle.net
- Locations
- Journal of Interactive Marketing (publishedVersion)
- Tuwhera (Auckland University of Technology) (submittedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Adelaide Research & Scholarship (AR&S) (University of Adelaide) (submittedVersion)
- Funders
- Massey University
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Keywords
- brand engagement, social media, scale development, consumer-brand relationships, consumer involvement, self-brand connection, cognitive processes, affect, activation, nomological network
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
A language model drew the claims from the paper on 2026-10-11, under version 3 of the claim definition (model deepseek-v4.1-flash, prompt extract-v3).
A second model labelled each claim on 2026-10-11 (model jev-1.13-20260917, definition revision gold-guideline-v0.2).
Cited sources are checked with a language model’s help (gpt-6-sol).
Statistics and arithmetic are recomputed, not judged.
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