Neural mechanisms of social influence
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In general, striatum activity is greater when we see that the popular opinion agrees rather than disagrees with our own evaluation of an object, and is related to our current evaluation of an object after we have seen the popular opinion.
“In general, striatum activity is greater when we see that the popular opinion agrees rather than disagrees with our own evaluation of an object 44, 45, and is related to our current evaluation of an object after we have seen the popular opinion 46, 47.”
From The social brain and reward: Social information processing in the human striatum (2014) · cites this paper as [46]
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- Authors
- Mason, M. F., Dyer, R., & Norton, M. I.
- Affiliations
- Columbia University (US)
- Harvard University (US)
- Corresponding author
- Mason, Malia F.
- Venue
- Organizational Behavior and Human Decision Processes
- Publisher
- Elsevier BV
- Published
- 2009-11
- Volume
- 110
- Issue
- 2
- Pages
- 152-159
- ISSN
- 0749-5978 (ISSN-L)
- OpenAlex
- W2130719113
- Cited by
- 93
- References
- 68
- Citations by year
- 2024: 2 · 2023: 4 · 2022: 8 · 2021: 4 · 2020: 5 · 2019: 6 · 2018: 8 · 2017: 14 · 2016: 7 · 2015: 8 · 2014: 6 · 2013: 10 · 2012: 5
- FWCI
- 1.61
- Type
- journal article
- Language
- en
- Open access
- green
- papers.ssrn.com
- Locations
- Organizational Behavior and Human Decision Processes (publishedVersion)
- SSRN Electronic Journal (submittedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Life Sciences › Neuroscience › Cognitive Neuroscience › Neural and Behavioral Psychology Studies
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Social Sciences › Sociology and Political Science › Psychology of Social Influence
- Keywords
- social influence, normative influence, informational influence, social tagging, peer preference, medial prefrontal cortex, caudate nucleus, striatum, incidental learning
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