Cited by 1,087Neurotransmitter Receptor Influence on BehaviorEvolutionary Psychology and Human BehaviorNeural and Behavioral Psychology Studies

Beautiful Faces Have Variable Reward Value

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Aharon, Itzhak, Etcoff, Nancy, Ariely, Dan, Chabris, Christopher F, O'Connor, Ethan, Breiter, Hans C·2001·Neuron

Abstract

The brain circuitry processing rewarding and aversive stimuli is hypothesized to be at the core of motivated behavior. In this study, discrete categories of beautiful faces are shown to have differing reward values and to differentially activate reward circuitry in human subjects. In particular, young heterosexual males rate pictures of beautiful males and females as attractive, but exert effort via a keypress procedure only to view pictures of attractive females. Functional magnetic resonance imaging at 3 T shows that passive viewing of beautiful female faces activates reward circuitry, in particular the nucleus accumbens. An extended set of subcortical and paralimbic reward regions also appear to follow aspects of the keypress rather than the rating procedures, suggesting that reward circuitry function does not include aesthetic assessment.

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Crossref · 10.1016/s0896-6273(01)00491-3

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78 of 78 references verified0 citation errors · 0 not checkable

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  • Facial attractiveness is known to elicit striatal activation.

    “Facial attractiveness is known to elicit striatal activation (38)”
  • Happy facial expressions can be treated as rewarding because they are desirable cues that trigger approach behavior.

    “happy faces can be seen as desirable stimuli that elicit approach behaviors, and thus can be conceptualized as rewarding”
  • Similar activation patterns have been seen in response to pictures of romantic partners, beautiful faces, and sexual stimuli, suggesting a link between brain reward circuits and attachment.

    “Similar activation patterns have been seen in response to pictures of romantic partners (22), beautiful faces (25) and sexual stimuli (26), suggesting a link between brain reward circuits and attachment.”
  • The difference in striatal and midbrain responses between happy, neutral and sad affect is consistent with other studies showing preferential activation for more appetitive or rewarding stimuli, including faces rated as more beautiful or monetary reward.

    “The difference in striatal and midbrain responses seen in this study between happy, neutral and sad affect (Table 3; Figures 4 and 5) is consistent with other studies which show preferential activation for more appetitive or rewarding stimuli (54), including faces rated as more beautiful (25) or monetary reward (55).”
  • Natural reward-related stimuli, including food, sex, and faces of one's sexual partner or child, activate the brain's reward system.

    “Natural reward-related stimuli, including food, sex, and faces of one’s sexual partner or child, activate the brain’s “reward” system (Aharon et al., 2001; Delgado et al., 2000; Melis and Argiolas, 1995; Stoeckel et al., 2008; Strathearn et al., 2008).”

    From The maternal brain and its plasticity in humans (2016) · cites this paper as Aharon et al., 2001

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Authors
Aharon, I., Etcoff, N., Ariely, D., Chabris, C. F., O'Connor, E., & Breiter, H. C.
Affiliations
  • Harvard University (US)
  • Massachusetts Institute of Technology (US)
Corresponding author
Breiter, Hans C
Venue
Neuron
Publisher
Elsevier BV
Published
2001-11
Volume
32
Issue
3
Pages
537-551
ISSN
0896-6273 (ISSN-L)
OpenAlex
W1999689183
Cited by
1,087
References
78
Citations by year
2026: 13 · 2025: 25 · 2024: 37 · 2023: 25 · 2022: 36 · 2021: 33 · 2020: 33 · 2019: 49 · 2018: 49 · 2017: 40 · 2016: 70 · 2015: 65 · 2014: 60 · 2013: 72 · 2012: 60
FWCI
7.73
Type
journal article
Language
en
Open access
Locations
  • Neuron (publishedVersion)
  • PubMed (publishedVersion)
Funders
U.S. Public Health Service (00265, 09467)
Topics
  • Life Sciences › Neuroscience › Cellular and Molecular Neuroscience › Neurotransmitter Receptor Influence on Behavior
  • Social Sciences › Psychology › Experimental and Cognitive Psychology › Evolutionary Psychology and Human Behavior
  • Life Sciences › Neuroscience › Cognitive Neuroscience › Neural and Behavioral Psychology Studies
Keywords
facial attractiveness, reward value, reward systems, nucleus accumbens, female faces, male faces, aesthetic judgment, paralimbic regions, motivated behavior
MeSH terms
Adult, Analysis of Variance, Beauty, Brain, Brain Mapping, Face, Female, Humans, Magnetic Resonance Imaging, Male, Motivation, Reward

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