Oxytocin infusion increases charitable donations regardless of monetary resources
Abstract
This study examined if the prosocial effects of oxytocin (OT) extend from individuals to a generalized other who is in need. Participants played a series of economic games to earn money and were presented with an opportunity to donate a portion of their earnings to charity. OT did not significantly increase the decision to donate, but among the 36% of participants who did donate, people infused with OT were found to donate 48% more to charity than those given a placebo. The amount of money earned in the experiment had no effect on whether or not a donation was made or the size of a donation. This is the first study showing that OT increases generosity in unilateral exchanges directed toward philanthropic social institutions, as opposed to immediate benefits directed at individuals or groups.
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The positive effects of OT on social cognition may only be observed when the tasks demand a binding relationship in which reward contingencies are congruent between two players, where they form a partnership by becoming stake holders of common interest.
“The positive effects of OT on social cognition may only be observed when the tasks demand a binding relationship in which reward contingencies are congruent between two players, where they form a partnership by becoming stake holders of common interest (Barraza et al., 2011; Kosfeld et al., 2005; Zak et al., 2007).”
From Approaching the biology of human parental attachment: Brain imaging, oxytocin and coordinated assessments of mothers and fathers (2014) · cites this paper as Barraza et al., 2011
Oxytocin administration exerts no significant behavioral change in strangers who share no pre-existing bonding relationship.
“oxytocin administration exerts no significant behavioral change in strangers who share no pre-existing bonding relationship (Barraza et al., 2011; De Dreu, 2012b; Kosfeld et al., 2005; Zak et al., 2007)”
From Approaching the biology of human parental attachment: Brain imaging, oxytocin and coordinated assessments of mothers and fathers (2014) · cites this paper as Barraza et al., 2011
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Self-citation
- Authors
- Barraza, J. A., McCullough, M. E., Ahmadi, S., & Zak, P. J.
- Affiliations
- Claremont Graduate University (US)
- University of Miami (US)
- University of California, Los Angeles (US)
- Corresponding author
- Zak, Paul J.
- Venue
- Hormones and Behavior
- Publisher
- Elsevier BV
- Published
- 2011-07
- Volume
- 60
- Issue
- 2
- Pages
- 148-151
- ISSN
- 0018-506X (ISSN-L)
- OpenAlex
- W1991219686
- Cited by
- 106
- References
- 31
- Citations by year
- 2026: 2 · 2025: 1 · 2024: 7 · 2023: 2 · 2022: 6 · 2021: 9 · 2020: 4 · 2019: 7 · 2018: 10 · 2017: 8 · 2016: 6 · 2015: 13 · 2014: 8 · 2013: 12 · 2012: 9
- FWCI
- 13.45
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Hormones and Behavior (publishedVersion)
- PubMed (publishedVersion)
- Funders
- John Templeton Foundation
- Topics
- Social Sciences › Psychology › Social Psychology › Neuroendocrine regulation and behavior
- Social Sciences › Safety Research › Experimental Behavioral Economics Studies
- Social Sciences › Sociology and Political Science › Evolutionary Game Theory and Cooperation
- Keywords
- oxytocin, charitable giving, prosocial behavior, generosity, philanthropy, economic games, financial resources, placebo, social institutions
- MeSH terms
- Administration, Intranasal, Adolescent, Altruism, Charities, Double-Blind Method, Humans, Male, Oxytocin, Resource Allocation, Young Adult
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