Corrupting the Cyber-Commons: Social Media as a Tool of Autocratic Stability
Open accessAbstract
Non-democratic regimes have increasingly moved beyond merely suppressing online discourse, and are shifting toward proactively subverting and co-opting social media for their own purposes. Namely, social media is increasingly being used to undermine the opposition, to shape the contours of public discussion, and to cheaply gather information about falsified public preferences. Social media is thus becoming not merely an obstacle to autocratic rule but another potential tool of regime durability. I lay out four mechanisms that link social media co-optation to autocratic resilience: 1) counter-mobilization, 2) discourse framing, 3) preference divulgence, and 4) elite coordination. I then detail the recent use of these tactics in mixed and autocratic regimes, with a particular focus on Russia, China, and the Middle East. This rapid evolution of government social media strategies has critical consequences for the future of electoral democracy and state-society relations.
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Authorities co-opt social media, flood the web with distracting messages, and thereby influence what is communicated.
“Authorities co-opt social media (Gunitsky, 2015), flood the web with distracting messages (Munger etal., 2018; Roberts, 2018), and thereby influence what is communicated.”
From How Dictators Control the Internet: A Review Essay (2020) · cites this paper as Gunitsky, 2015
Through e-governance, authorities can retrieve information on mass preferences, calibrate policies, and increase perceived responsiveness.
“In this way, authorities can retrieve information on mass preferences, calibrate policies, and increase perceived responsiveness (Gunitsky, 2015; Kalathil & Boas, 2003).”
From How Dictators Control the Internet: A Review Essay (2020) · cites this paper as Gunitsky, 2015
The internet can mitigate the information dilemma autocrats face: they want to learn public preferences and grievances to avert unrest while restricting civil liberties and media freedom that would help obtain this information.
“Finally, the internet can also mitigate the information dilemma autocrats are faced with (Wintrobe, 1998): while they want to learn about public preferences and potential grievances in order to avert threats of unrest (Chen & Xu, 2017; Gunitsky, 2015), they simultaneously restrict civil liberties and media freedom that would help them obtain this information.”
From How Dictators Control the Internet: A Review Essay (2020) · cites this paper as Gunitsky, 2015
Digital repression allows surveillance to happen at scale when done at the Internet backbone or ISP level, providing regimes unprecedented windows into public discontent, social movements, and even the performance of lower-level state functionaries.
“While traditional surveillance is often done on specific targets or smaller groups of targets, digital repression allows surveillance to happen “at scale” when done at the Internet backbone or Internet Service Provider (ISP) level, providing regimes unprecedented windows into public discontent (58), social movements (59), and even the performance of lower-level state functionaries whose incompet”
From Physical and virtual repertoires of contention (2022) · cites this paper as [59]
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- Authors
- Gunitsky, S.
- Affiliations
- University of Toronto (CA)
- Corresponding author
- Gunitsky, Seva
- ORCID
- Gunitsky, Seva
- Venue
- Perspectives on Politics
- Publisher
- Cambridge University Press (CUP)
- Published
- 2015-03
- Volume
- 13
- Issue
- 1
- Pages
- 42-54
- ISSN
- 1537-5927 (ISSN-L)
- 1541-0986
- OpenAlex
- W2086860722
- Cited by
- 465
- References
- 58
- Citations by year
- 2026: 28 · 2025: 38 · 2024: 37 · 2023: 76 · 2022: 49 · 2021: 59 · 2020: 61 · 2019: 54 · 2018: 20 · 2017: 20 · 2016: 17 · 2015: 5 · 2013: 1
- FWCI
- 67.51
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Perspectives on Politics (publishedVersion)
- SSRN Electronic Journal (submittedVersion)
- Funders
- University of Cambridge
- Topics
- Social Sciences › Communication › Social Media and Politics
- Social Sciences › Sociology and Political Science › Media Influence and Politics
- Social Sciences › Sociology and Political Science › Political Conflict and Governance
- Keywords
- regime durability, non-democratic regimes, counter-mobilization, discourse framing, elite coordination, Russia, China, Middle East, electoral democracy, state-society relations
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