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Mental contamination and mental correction: Unwanted influences on judgments and evaluations.
Abstract
We define mental contamination as the process whereby a person has an unwanted response because of mental processing that is unconscious or uncontrollable. This type of bias is distinguishable from the failure to know or apply normative rules of inference and can be further divided into the unwanted consequences of automatic processing and source confusion, which is the confusion of 2 or more causes of a response. Mental contamination is difficult to avoid because it results from both fundamental properties of human cognition (e.g., a lack of awareness of mental processes) and faulty lay beliefs about the mind (e.g., incorrect theories about mental biases). People's lay beliefs determine the steps they take (or fail to take) to correct their judgments and thus are an important but neglected source of biased responses. Strategies for avoiding contamination, such as controlling one's exposure to biasing information, are discussed.
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“the extent to which people have introspective access to psychological processes has been disputed”
From Unawareness of Attitudes, Their Environmental Causes, and Their Behavioral Effects (2025) · cites this paper as Wilson & Brekke 1994
In the citing paper
“The cognitive processes that engender psychological biases are thought to be nonconscious and, as such, inaccessible to introspection (Wilson & Brekke, 1994; Wilson et al., 2002).”
From Everyone I Don’t Like Is Biased: Affective Evaluations and the Bias Blind Spot (2026) · cites this paper as Wilson & Brekke, 1994
In the citing paper
“Given that the cognitive processes that produce many psychological biases are inaccessible to introspection (Wilson & Brekke, 1994; Wilson et al., 2002)”
From Everyone I Don’t Like Is Biased: Affective Evaluations and the Bias Blind Spot (2026) · cites this paper as Wilson & Brekke, 1994
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Diagnostic error, overconfidence and self-knowledge
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“The extent to which known unwanted biases can be avoided, controlled or corrected is unclear (Wilson and Brekke, 1994).”
BackgroundPushing away from representative advice: Advice taking, anchoring, and adjustment
Rader, C. A., Soll, J. B., & Larrick, R. P. (2015) · Organizational Behavior and Human Decision Processes · doi:10.1016/j.obhdp.2015.05.004 · Cited by 47
Broadening behavioral decision research: Multiple levels of cognitive processing
Medin, D. L., & Bazerman, M. H. (1999) · Psychonomic Bulletin & Review · doi:10.3758/bf03212961 · Cited by 45
“Similarly, research on deliberate versus automatic processing and mental contamination (Wilson and Brekke, 1994) has distinguished between unwanted judgments, actions, and moods that deviate from the preferred state.”
BackgroundFlexible corrections of juror judgments: Implications for jury instructions.
Wegener, D. T., Kerr, N. L., Fleming, M. A., & Petty, R. E. (2000) · Psychology Public Policy and Law · doi:10.1037//1076-8971.6.3.629 · Cited by 47
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Positive and Negative Pretrial Publicity
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“…exist, (b) they must desire to correct such bias, (c) they must understand how this bias influences their decisions (size and direction), and (d) they must be able to properly correct such bias (i.e., not under- or overcorrect; see also Wilson & Brekke, 1994; Wilson, Centerbar, & Brekke, 2002).”
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Gilovich, T. D., & Savitsky, K. (2002) · Cambridge University Press eBooks · doi:10.1017/cbo9780511808098.036 · Cited by 50
Rosen, A., Proctor, E. K., & Staudt, M. M. (2003) · Research on Social Work Practice · doi:10.1177/1049731502250496 · Cited by 48
“…utilization is no doubt hampered by the inherent limitations on humans as processors of complex information, as rational problem solvers, and as optimal decision makers (cf. Bieri et al., 1966; Gigerenzer & Goldstein, 1996; Janis & Mann, 1977; Tversky & Kahneman, 1974; Wilson & Brekke, 1994).”
BackgroundCompensatory Automaticity: Unconscious Volition Is Not an Oxymoron
Glaser, J., & Kihlstrom, J. F. (2006) · Oxford University Press eBooks · doi:10.1093/acprof:oso/9780195307696.003.0008 · Cited by 46
Mood acknowledgment and correction for the mood-congruency bias in social judgment
McFarland, C., White, K., & Newth, S. (2003) · Journal of Experimental Social Psychology · doi:10.1016/s0022-1031(03)00025-8 · Cited by 48
“According to recent theorists (e.g., Wegener & Petty, 1997; Wilson & Brekke, 1994), people are more likely to correct for such factors when they are (a) aware of the potentially biasing influence of a contextual factor (i.e., possess a theory regarding its likely effect), (b) motivated to adjust…”
BackgroundResultNonconscious consumer psychology.
Chartrand, T. L., & Fitzsimons, G. J. (2011) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2010.12.001 · Cited by 54
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BackgroundSherman, S. J., Cialdini, R. B., Schwartzman, D. F., & Reynolds, K. D. (2002) · Cambridge University Press eBooks · doi:10.1017/cbo9780511808098.006 · Cited by 46
Legal blame: how jurors think and talk about accidents
(2000) · Choice Reviews Online · doi:10.5860/choice.38-2417 · Cited by 46
Toward a General Framework of Biased Reasoning: Coherence-Based Reasoning
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“Various aspects of our framework are compatible with and partly overlap with work by Arkes (1991), Fischhoff (1975), Morewedge and Kahneman (2010), Wilson and Brekke (1994), and probably others.”
Prejudice as Self‐Control Failure1
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Policy Implications of Implicit Social Cognition
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“As such, a second strategy is to teach decision-makers strategies to prevent the unwanted biases from being activated or influence judgment (Wilson & Brekke, 1994).”
BackgroundPeople judge others to have more voluntary control over beliefs than they themselves do.
Cusimano, C., & Goodwin, G. P. (2020) · Journal of Personality and Social Psychology · doi:10.1037/pspa0000198 · Cited by 46
“The dominant view among psychologists and philosophers is that people do not have direct control over what they believe (Alston, 1988; Epley & Gilovich, 2016; Gilbert, 1991, 1993; James, 1937; Wegner, 1994; Wilson & Brekke, 1994).”
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Remarks on Support Theory: Recent Advances and Future Directions
Brenner, L. A., Koehler, D. J., & Rottenstreich, Y. (2002) · Cambridge University Press eBooks · doi:10.1017/cbo9780511808098.029 · Cited by 45
Assessment of the sunk-cost effect in clinical decision-making
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“See Gosling et al. (2006), Hope et al. (2004), Silvia and Gendolla (2001), Wilson and Brekke (1994).”
BackgroundImplicit Processes, Self-Regulation, and Interventions for Behavior Change
Quinton, T. S., & Brunton, J. (2017) · Frontiers in Psychology · doi:10.3389/fpsyg.2017.00346 · Cited by 43
“Engaging in persistent decision making, complex experiences, and constant restraints is likely to drain the battery of self-control (Baumeister et al., 2007), leading to mental contamination (Wilson and Brekke, 1994).”
Trust in deliberation: The consequences of deliberative decision strategies for medical decisions.
Scherer, L. D., de Vries, M., Zikmund-Fisher, B. J., Witteman, H. O., & Fagerlin, A. (2015) · Health Psychology · doi:10.1037/hea0000203 · Cited by 41
The challenge of cognitive science for medical diagnosis
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“(1982) and others (Kahneman, 2011; Wilson & Brekke, 1994) generally signalled gloom and doom, a mood that has prevailed for a number of years.”
BackgroundCritical Thinking and Cognitive Bias
Maynes, J. (2015) · Informal Logic · doi:10.22329/il.v35i2.4187 · Cited by 41
“Wilson and Brekke’s model of “mental contamination,” or the unwanted influence of cognitive bias, details four decision points which determine whether our reasoning is contaminated by bias (Wilson & Brekke, 1994).”
BackgroundDefever, C., Pandelaere, M., & Roe, K. (2011) · Journal of Advertising · doi:10.2753/joa0091-3367400202 · Cited by 41
Assimilation and contrast in social priming
Bless, H., & Burger, A. M. (2016) · Current Opinion in Psychology · doi:10.1016/j.copsyc.2016.04.018 · Cited by 41
Chambers, J. R., Nicholas Epley, A., Savitsky, K., & Windschitl, P. D. (2008) · Psychological Science · doi:10.1111/j.1467-9280.2008.02121.x · Cited by 41
“First, private-context information appears to influence perceptions at the time of encoding, influencing self-evaluations in a way that makes it difficult for people to recognize the extent to which their selfassessments have been contaminated (Ross & Ward, 1996; Wilson & Brekke, 1994).”
BackgroundThe Debate That Won't Die? Values Incommensurability, Antagonism and Theory Choice
Tadajewski, M. (2009) · Organization · doi:10.1177/1350508409104504 · Cited by 40
“This is an issue that cannot be ignored, especially as the prevalence of cognitive bias and naïve realism has been demonstrated in a compelling fashion in the psychology of science literature (e.g. Lord et al., 1984; MacCoun, 1998, 2005; Miller et al., 1993; Wilson and Brekke, 1994).”
BackgroundHow temporal distance from past selves influences self‐perception
Broemer, P., Grabowski, A., Gebauer, J. E., Ermel, O., & Diehl, M. R. (2007) · European Journal of Social Psychology · doi:10.1002/ejsp.469 · Cited by 41
“Metcalfe, 1998). Consistent with this notion, people try to debias their judgements if they become aware of the fact that their judgements are unduly influenced by contextual information or if the informational value of this information has been discredited (Jacoby & Kelley, 1987; Sanna & Schwarz, 2003; Schwarz, 1990,…”
BackgroundAutomatic Optimism: Why People Assume Their Futures will be Bright
Lench, H. C., & Bench, S. W. (2012) · Social and Personality Psychology Compass · doi:10.1111/j.1751-9004.2012.00430.x · Cited by 44
“As a result, people are not aware of the source of their optimistic bias and have difficulty recognizing and correcting optimistic bias (Lench, Bench, & Davis, forthcoming; Wilson & Brekke, 1994).”
BackgroundStapel, D. A., & Koomen, W. (1998) · Journal of Experimental Social Psychology · doi:10.1006/jesp.1997.1346 · Cited by 40
“... and contrast effects is dependent on the type of information that is primed (trait versus exemplar), the categorical similarity between prime and target stimuli, and the match in stereotypicality of the primed information and the target’s social category—seems too complex to be explained in terms of people’s naive…”
BackgroundGilmore, J. (2020) · doi:10.1093/oso/9780190096342.001.0001 · Cited by 46
Doubting one’s doubt: A formula for confidence?
Wichman, A. L., Briñol, P., Petty, R. E., Rucker, D. D., Tormala, Z. L., & Weary, G. (2009) · Journal of Experimental Social Psychology · doi:10.1016/j.jesp.2009.10.012 · Cited by 39
“One might wonder whether some contrast mechanism, perhaps theory-based (Petty & Wegener, 1993; Wilson & Brekke, 1994), might provide an alternative explanation for our results.”
ResultMotivated Cognition in Legal Judgments—An Analytic Review
Sood, A. M. (2013) · Annual Review of Law and Social Science · doi:10.1146/annurev-lawsocsci-102612-134023 · Cited by 39
Further evidence of a robust point-of-view bias in videotaped confessions
Lassiter, G. D., Beers, M. J., Geers, A. L., Handley, I. M., Munhall, P. J., & Weiland, P. E. (2002) · Current Psychology · doi:10.1007/s12144-002-1018-7 · Cited by 39
“In light of our pessimistic characterization of the point-of-view bias as an instance of mental contamination that in all likelihood cannot be readily undone, is there any recommendation that we can suggest for preventing this bias from finding its way into real courtrooms? Wilson and Brekke (1994, p. 134) argued that…”
BackgroundInfluentialDissociating explicit and implicit effects of cross-media advertising
Vandeberg, L., Murre, J. M. J., Voorveld, H. A. M., & Smit, E. G. (2015) · International Journal of Advertising · doi:10.1080/02650487.2015.1011023 · Cited by 40
Uhlmann, E. L., Pizarro, D. A., & Bloom, P. A. (2008) · Journal for the Theory of Social Behaviour · doi:10.1111/j.1468-5914.2008.00372.x · Cited by 40
When evaluators get it wrong: False positive IDs and parental alienation.
Warshak, R. A. (2019) · Psychology Public Policy and Law · doi:10.1037/law0000216 · Cited by 41
“Research on biases leaves no doubt that cognitive biases operate automatically, outside of awareness, and they cannot be avoided simply through introspection and conscious effort (Pronin & Kugler, 2007; Wilson & Brekke, 1994).”
BackgroundBless, H., & Wänke, M. (2000) · Personality and Social Psychology Bulletin · doi:10.1177/0146167200265004 · Cited by 38
“Similarly, correction models (Strack, 1992; Wegener & Petty, 1995; Wilson & Brekke, 1994) may be relevant to the current discussion.”
Gruschke, T., & Jørgensen, M. (2008) · ACM Transactions on Software Engineering and Methodology · doi:10.1145/13487689.13487693 · Cited by 38
“…for example, studies reporting that intuition-based assessments may be even more overcon.dent when a greater amount of information is available [Oskamp 1965; Whitecotton et al. 1998], and that overcon.dence is dif.cult to avoid when processes are intuition-based [Wilson and Brekke 1994].”
BackgroundPrevention of Intention Invention in the Affect Misattribution Procedure
Gawronski, B., & Ye, Y. (2015) · Social Psychological and Personality Science · doi:10.1177/1948550614543029 · Cited by 32
“The central assumption underlying this research is that confabulations of intentionality depend on participants’ naive assumptions about evaluative properties of the primes (Wilson & Brekke, 1994).”
BackgroundPsychological Abuse Among College Women in Exclusive Heterosexual Dating Relationships
Pipes, R. B., & LeBov-Keeler, K. (1997) · Sex Roles · doi:10.1023/a:1025665907856 · Cited by 37
Lambert, A. J., Payne, B. K., Ramsey, S., & Shaffer, L. M. (2004) · Journal of Experimental Social Psychology · doi:10.1016/j.jesp.2004.06.006 · Cited by 37
“These findings are consistent with Fazio s (1990) MODE model, in that automatic processes are likely to dominate people s reactions toward their social environment unless they have both the motivation and opportunity to engage in controlled processing (see also Wilson & Brekke, 1994).”
ResultIntuitive judgments of social statistics: How exhaustive does sampling need to be?
Pachur, T., Hertwig, R., & Rieskamp, J. (2013) · Journal of Experimental Social Psychology · doi:10.1016/j.jesp.2013.07.004 · Cited by 39
“…heuristic The social-circle heuristic aims tomodel howpeople judge the relative frequency of others' beliefs, preferences, behaviors, and characteristics in 3 In light of evidence formental contamination (e.g.,Wilson & Brekke, 1994), onemay ask how this targeted sampling process is implemented.”
Background5 Judges as Members of Small Groups
Martinek, W. L. (2010) · Oxford University Press eBooks · doi:10.1093/acprof:oso/9780195367584.003.0005 · Cited by 36
Spillover bias in diversity judgment
Daniels, D. P., Neale, M. A., & Greer, L. L. (2017) · Organizational Behavior and Human Decision Processes · doi:10.1016/j.obhdp.2016.12.005 · Cited by 42
The Influence of Limiting Instructions on Processing and Judgments of Emotionally Evocative Evidence
Cush, R. K., & Delahunty, J. G. (2006) · Psychiatry Psychology and Law · doi:10.1375/pplt.13.1.110 · Cited by 36
“However, as we have seen, having motivation to correct for bias (the second criterion for avoiding mental contamination; Wilson & Brekke, 1994) does not ensure that correction will occur: a limiting instruction might draw attention to the possibility that jurors’ cognitions have been biased in a…”
BackgroundMethodResultInfluentialThe Hot Hand in Basketball: On the Misperception of Random Sequences
Gilovich, T. D., Vallone, R. P., & Tversky, A. (2002) · Cambridge University Press eBooks · doi:10.1017/cbo9780511808098.035 · Cited by 39
7 Is There a Psychology of Judging?
Schauer, F. F. (2010) · Oxford University Press eBooks · doi:10.1093/acprof:oso/9780195367584.003.0007 · Cited by 36
Evidence in Practice: A Framing of the Terrain
Spillane, J. P., & Miele, D. B. (2007) · Teachers College Record The Voice of Scholarship in Education · doi:10.1177/016146810710901303 · Cited by 36
Englich, B. (2007) · European Journal of Social Psychology · doi:10.1002/ejsp.479 · Cited by 36
“Given that awareness of the influence is a first precondition for judgmental correction ( Wilson & Brekke, 1994 ), this reasoning suggests that basic anchoring effects may be easier to correct for than standard anchoring effects.”
BackgroundBodenhausen, G. V., Macrae, C. N., & Hugenberg, K. (2003) · Handbook of Psychology · doi:10.1002/0471264385.wei0511 · Cited by 36
Biases in bioethics: a narrative review
Hofmann, B. (2023) · BMC Medical Ethics · doi:10.1186/s12910-023-00894-0 · Cited by 43
Venkatraman, S., Aloysius, J. A., & Davis, F. D. (2006) · Organizational Behavior and Human Decision Processes · doi:10.1016/j.obhdp.2006.04.006 · Cited by 37
“We agree with a key point of convergence arising from both sides of this debate: that although people often cannot directly observe the mental processes that underlie the formation of their perceptions, they generally have conscious access to the products of those processes, i.e., the perceptions themselves (see also…”
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Arbitrator Decision-Making: Unconscious Psychological Influences and What You Can Do About Them
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Biases and imperatives in handling medical technology
Hofmann, B. (2019) · Health Policy and Technology · doi:10.1016/j.hlpt.2019.10.005 · Cited by 34
Implicit volition and stereotype control
Moskowitz, G. B., & Ignarri, C. (2009) · European Review of Social Psychology · doi:10.1080/10463280902761896 · Cited by 38
“Yet Wilson and Brekke (1994) highlight some troubling facts facing this type of control.”
BackgroundInfluentialManaged Hearts and Wallets: Ethical Issues in Emotional Influence By and Within Organizations
Fulmer, I. S., & Barry, B. (2009) · Business Ethics Quarterly · doi:10.5840/beq200919210 · Cited by 36
“…biases is found even when one is fully aware of the possibility of being infl uenced by undesirable “mental contamination” and is motivated to avoid it (e.g., Shapiro & Spence, 2005; Stapel, Koomen, & Zeelenberg, 1998; Wilson & Brekke, 1994; see Wilson, Centerbar, & Brekke, 2002 for a review).”
BackgroundWhite hiring agents’ organizational practices and out-group hiring
Kmec, J. A. (2005) · Social Science Research · doi:10.1016/j.ssresearch.2005.06.001 · Cited by 34
“What is more, even when a hiring agent is aware of rules banning race- and sex-based hiring decisions and intends on making a race- or sex-neutral decision, automatic tendencies to rely on social cues in decision making may render him or her unable to consider an applicants demographic attributes (DiTomaso and Smith,…”
BackgroundAttributional Complexity and the Camera Perspective Bias in Videotaped Confessions
Lassiter, G. D., Munhall, P. J., Berger, I. P., Weiland, P. E., Handley, I. M., & Geers, A. L. (2005) · Basic and Applied Social Psychology · doi:10.1207/s15324834basp2701_3 · Cited by 33
“…of the ACS also yielded no evidence of a moderating influence of attributional complexity on the camera perspective bias. and sophistication with which they subsequently reflected on the information extracted, the damage was already done and could not be easily remedied (cf. Wilson & Brekke, 1994).”
Conflicts of interest of editors of medical journals
Haque, W. Z., Minhajuddin, A., Gupta, A., & Agrawal, D. (2018) · PLoS ONE · doi:10.1371/journal.pone.0197141 · Cited by 33
Illusion of confirmation from exposure to another's hypothesis
Koehler, D. J., & Beauregard, T. A. (2006) · Journal of Behavioral Decision Making · doi:10.1002/bdm.513 · Cited by 33
“In the absence of such awareness, people must rely on their evaluations of the output of mental processes (e.g., Jacoby, Kelley, Brown, & Jasechko, 1989), interpreted in light of their intuitive theories regarding sources and causes of unwanted influences ( Wilson & Brekke, 1994 ), in an attempt to correct their conta…”
BackgroundMethodInfluential3. Social cognitive neuroscience: Historical development, core principles, and future promise
Ochsner, K. N. (2007) · Dialnet (Universidad de la Rioja) · Cited by 33
Retraction: Forecasting One’s Future Based on Fleeting Subjective Experiences
Lerner, J. S., & Gonzalez, R. M. (2005) · Personality and Social Psychology Bulletin · doi:10.1177/0146167204271660 · Cited by 33
“It is important to note that greater thought, particularly if it takes the form of analyzing reasons for one’s judgments, may not improve judgments and may in fact only make matters worse ( Wilson & Brekke, 1996 ).”
BackgroundRetractedPartisan underestimation of the polarizing influence of group discussion
Keating, J., Leaf Van Boven, A., & Judd, C. M. (2016) · Journal of Experimental Social Psychology · doi:10.1016/j.jesp.2016.03.002 · Cited by 33
Challenges to reasoning in forensic science decisions
Spellman, B. A., Eldridge, H., & Bieber, P. (2021) · Forensic Science International Synergy · doi:10.1016/j.fsisyn.2021.100200 · Cited by 40
“However, much of the work on forensic reasoning in the last 20 years has been concerned with the effects of “mental contamination” [50] -- being exposed to “task-irrele-”
BackgroundKadous, K., Mercer, M., & Zhou, Y. (2024) · Behavioral Research in Accounting · doi:10.2308/bria-2023-015 · Cited by 32
Gawronski, B. (2003) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.84.6.1154 · Cited by 32
“However, this explanation becomes less plausible if one considers a recent observation by Wilson and Brekke (1994) that people are more concerned with not falling prey to the correspondence bias than they are with the possibility of a nuclear war.”
BackgroundThe impact of jury instructions on the fusion of liability and compensatory damages.
Wissler, R. L., Rector, K. A., & Saks, M. J. (2001) · Law and Human Behavior · doi:10.1023/a:1005689230013 · Cited by 32
“Further research into the jurors’ interpretations of the instructions and their beliefs about the direction and magnitude of the impact of the defendant’s responsibility on their awards would be helpful in order to better understand the effect on awards of different types of jury instructions designed to counter the i…”
BackgroundWhen Do Incidental Mood Effects Last? Lay Beliefs versus Actual Effects
Pocheptsova, A., & Novemsky, N. (2009) · Journal of Consumer Research · doi:10.1086/644760 · Cited by 33
Dietl, E., Meurs, J. A., & Blickle, G. (2016) · European Journal of Work and Organizational Psychology · doi:10.1080/1359432x.2016.1225040 · Cited by 35
“…is limited via the explicit selfreport method (Asendorpf, Banse, & Mücke, 2002), because individuals struggle with accurately identifying the influences on their motivations (Wilson & Brekke, 1994) and intuitions about oneself are difficult to consciously access (Wilson, Lindsey, & Schooler, 2000).”
MethodRatcliff, C. D., Czuchry, M., Scarberry, N. C., Thomas, J. C., Dansereau, D. F., & Lord, C. G. (1999) · Journal of Applied Social Psychology · doi:10.1111/j.1559-1816.1999.tb00136.x · Cited by 32
Communication effects on memory and judgment
Todorov, A. T. (2002) · European Journal of Social Psychology · doi:10.1002/ejsp.107 · Cited by 32
“Although the role of meta-cognition for the process of judgmental correction has been extensively studied in social cognition ( Wilson & Brekke, 1994; Wegener & Petty, 1999), relatively little attention has been paid to these processes as applied to memory (but see Bless & Strack, 1998; Strack & Fo ¨rster, 1998).”
BackgroundInfluentialAnything You Can Do, I Can Do Better: Bias Awareness in Forensic Evaluators
Zappala, M., Reed, A. L., Beltrani, A., Zapf, P. A., & Otto, R. K. (2017) · Journal of Forensic Psychology Research and Practice · doi:10.1080/24732850.2017.1413532 · Cited by 34
“That is, the mental contamination that results from implicit bias is difficult to control as a result of the fundamental feature of human cognition that makes us unaware of many of our mental processes (Nisbett & Wilson, 1977; Wilson & Brekke, 1994).”
BackgroundSocial psychology and the unconscious
Oikawa, M., & Oikawa, H. (2011) · JAPANESE JOURNAL OF RESEARCH ON EMOTIONS · doi:10.4092/jsre.18.121 · Cited by 32
Social psychological approaches to consciousness
Bargh, J. A. (2007) · Cambridge University Press eBooks · doi:10.1017/cbo9780511816789.021 · Cited by 31
Validity beliefs and ideology can influence legal case judgments differently.
Giner‐Sorolla, R., Chaiken, S., & Lutz, S. G. (2002) · Law and Human Behavior · doi:10.1023/a:1020251921659 · Cited by 31
“Other social‐cognitive theories (Wegener, Petty, & Dunn, 1998; Wilson & Brekke, 1994 ) assert that correction for biased judgments can take place under these conditions if the biasing information is seen as an unwarranted influence.”
BackgroundCrouch, R. C., Quester, P. G., & Karunaratna, A. R. (2006) · Adelaide Research & Scholarship (AR&S) (University of Adelaide) · Cited by 30
Numerical anchors and their strong effects on software development effort estimates
Løhre, E., & Jørgensen, M. (2015) · Journal of Systems and Software · doi:10.1016/j.jss.2015.03.015 · Cited by 30
Changing prejudiced attitudes by thinking about persuasive messages: implications for resistance
Cárdaba, M. Á. M., Briñol, P., Horcajo, J., et al. (2014) · Journal of Applied Social Psychology · doi:10.1111/jasp.12225 · Cited by 30
Loman, J. G. B., Müller, B. C. N., Beverborg, A. O. G., van Baaren, R. B., & Buijzen, M. (2018) · Journal of Experimental Psychology Applied · doi:10.1037/xap0000162 · Cited by 30
Money is essential: Ownership intuitions are linked to physical currency
Uhlmann, E. L., & Zhu, L. L. (2013) · Cognition · doi:10.1016/j.cognition.2013.01.001 · Cited by 30
Predicting Support For Restricting Food Marketing To Youth
Goren, A., Harris, J. L., Schwartz, M. B., & Brownell, K. D. (2010) · Health Affairs · doi:10.1377/hlthaff.2009.0734 · Cited by 32
Training Anchoring and Representativeness Bias Mitigation Through a Digital Game
Lee, Y.-H., Dunbar, N. E., Miller, C. H., Lane, B. L., Jensen, M. L., Bessarabova, E., Burgoon, J. K., Adame, B. J., Valacich, J. S., Adame, E. A., et al. (2016) · Simulation & Gaming · doi:10.1177/1046878116662955 · Cited by 36
“Even if people are aware of their biases, avoiding bias takes effort and practice, which is why simply reminding people about their biases has little effect on mitigating them (Wilson & Brekke, 1994).”
BackgroundReducing Social Judgment Biases May Require Identifying the Potential Source of Bias
Axt, J. R., Casola, G., & Nosek, B. A. (2018) · Personality and Social Psychology Bulletin · doi:10.1177/0146167218814003 · Cited by 32
“…this suggests that effective interventions must invoke a specific and narrow set of social categories to meet the necessary conditions for bias correction (Wilson & Brekke, 1994) or to initiate motivational processes for correcting bias to those specific social categories (Moskowitz & Li, 2011).”
BackgroundResultInfluentialBiased and biasing: the hidden bias cascade and bias snowball effects
Dror, I. E. (2025) · Behavioral Sciences · doi:10.3390/bs15040490 · Cited by 29
“It is also important to emphasize that many of these top-down influences occur automatically and without awareness (Kunda, 1990; Nickerson, 1998; Nisbett & Wilson, 1977; Wilson & Brekke, 1994).”
Han, C. M., Nam, H., & Swanepoel, D. (2023) · International Marketing Review · doi:10.1108/imr-05-2022-0130 · Cited by 47
Çelik, O. (2024) · Frontiers in Psychology · doi:10.3389/fpsyg.2024.1384695 · Cited by 61
“Similarly, Wilson and Brekke (1994) asserted that individuals with high cognitive load, but strong cognitive adjustments or self-regulation exhibit elevated motivation levels.”
BackgroundCharacteristics of effective battery recycling slogans: A Swiss field study
Hansmann, R., Loukopoulos, P., & Scholz, R. W. (2009) · Resources Conservation and Recycling · doi:10.1016/j.resconrec.2008.12.003 · Cited by 29
Précis of Implicit Nationalism
Hassin, R. R., Ferguson, M. J., Kardosh, R., et al. (2009) · Annals of the New York Academy of Sciences · doi:10.1111/j.1749-6632.2009.04734.x · Cited by 29
Kao, D. T. (2011) · International Journal of Psychology · doi:10.1080/00207594.2011.628672 · Cited by 29
“Recent research has examined some moderators to interpret the mixed conclusions, such as correlational and correspondent inferences (Pechmann, 1992 ), perceived bias (Wilson & Brekke, 1994 ), the time allowed for message recipients to process the ad content (Bohner et al, 2003 ), mood states (Becker-Olsen, 2006 ), and…”
Background1 Motivation and Judicial Behavior: Expanding the Scope of Inquiry
Baum, L. (2010) · Oxford University Press eBooks · doi:10.1093/acprof:oso/9780195367584.003.0001 · Cited by 31
Attention on the source of influence reverses the impact of cross-contextual imitation.
Genschow, O., & Florack, A. (2014) · Journal of Experimental Psychology Human Perception & Performance · doi:10.1037/a0035430 · Cited by 28
chapter 3 Evidence in Practice: A Framing of the Terrain
Spillane, J. P., & Miele, D. B. (2007) · Yearbook of the National Society for the Study of Education · doi:10.1111/j.1744-7984.2007.00097.x · Cited by 64
Fluency misattribution and visual hindsight bias
Bernstein, D. M., & Harley, E. M. (2007) · Memory · doi:10.1080/09658210701390701 · Cited by 28
“Thus, privileged knowledge biases people’s judgement of naive knowledge (Hawkins & Hastie, 1990; Wilson & Brekke, 1994 ).”
BackgroundThe shape of things to come: Exploring goal-directed prospection
Christian, B. M., Miles, L. K., Fung, F. H. K., Best, S., & Macrae, C. N. (2013) · Consciousness and Cognition · doi:10.1016/j.concog.2013.02.002 · Cited by 28
“…& Hastie, 1988, 1993; Semin & Fiedler, 1988; Semin & Smith, 1999; Smith, 1998; Trafimow & Wyer, 1993; Vallacher & Wegner, 1987; Wegner & Vallacher, 1986; Wilson & Brekke, 1994), any goal-relevant information captured in a simulation has the potential to enhance its efficacy (Gollwitzer, 1999).”
Background
Metadata
- Authors
- Wilson, T. D., & Brekke, N.
- Affiliations
- University of Virginia (US)
- Venue
- Psychological Bulletin
- Published
- 1994
- Volume
- 116
- Issue
- 1
- Pages
- 117-142
- ISSN
- 0033-2909 (ISSN-L)
- 1939-1455
- OpenAlex
- W2035370986
- Semantic Scholar
- 713d6a95d5409a9a7ffcd4ae4337078e4851ccf4
- Cited by
- 1,157
- References
- 171
- Citations by year
- 2026: 10 · 2025: 13 · 2024: 33 · 2023: 32 · 2022: 49 · 2021: 42 · 2020: 50 · 2019: 67 · 2018: 24 · 2017: 29 · 2016: 43 · 2015: 43 · 2014: 43 · 2013: 38 · 2012: 45
- FWCI
- 12.74
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Psychological Bulletin (publishedVersion)
- PubMed (publishedVersion)
- Funders
- National Institutes of Health (5r01mh041841-10)
- National Institute of Mental Health (MH41841)
- Topics
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Life Sciences › Neuroscience › Cognitive Neuroscience › Memory Processes and Influences
- Keywords
- mental contamination, judgment bias, automatic processing, source confusion, unconscious processes, metacognition
- MeSH terms
- Cognition, Humans, Judgment, Mental Processes
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