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Maxims or myths of beauty? A meta-analytic and theoretical review
Abstract
Common maxims about beauty suggest that attractiveness is not important in life. In contrast, both fitness-related evolutionary theory and socialization theory suggest that attractiveness influences development and interaction. In 11 meta-analyses, the authors evaluate these contradictory claims, demonstrating that (a) raters agree about who is and is not attractive, both within and across cultures; (b) attractive children and adults are judged more positively than unattractive children and adults, even by those who know them; (c) attractive children and adults are treated more positively than unattractive children and adults, even by those who know them; and (d) attractive children and adults exhibit more positive behaviors and traits than unattractive children and adults. Results are used to evaluate social and fitness-related evolutionary theories and the veracity of maxims about beauty.
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“Physical attractiveness is one of the most powerful demographic variables known to science (Langlois et al., 2000), and it is substantially genetic (Gangestad & Scheyd, 2005).”
From A process-based approach to psychological diagnosis and treatment:The conceptual and treatment utility of an extended evolutionary meta model (2020) · cites this paper as Langlois et al., 2000
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“The current consensus is that, far from being in the eye of the beholder or only skin-deep, physical attractiveness is an objective and quantifiable trait of individuals like height or weight (Langlois, Kalakanis, Rubenstein, Larson, Hallam, & Smoot, 2000).”
Godinho, J. R. S., Gonçalves, R. P., & Jardim, L. (2019) · American Journal of Orthodontics and Dentofacial Orthopedics · doi:10.1016/j.ajodo.2019.01.022 · Cited by 57
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BackgroundMate Value and Self-Esteem: Evidence from Eight Cultural Groups
Goodwin, R., Marshall, T., Fülöp, M., Adonu, J., Spiewak, S., Neto, F., & Hernandez Plaza, S. (2012) · PLoS ONE · doi:10.1371/journal.pone.0036106 · Cited by 53
“Some qualities, such as physical attractiveness, may be universally desired and have positive lifelong consequences for not only relationships but other life outcomes [19].”
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“Researchers consistently find that people equate beauty with goodness and believe attractive individuals possess numerous positive qualities, but few negative attributes (Dion, Berscheid, & Walster, 1972; Eagly, Ashmore, Makhijani, & Longo, 1991; Langlois et al., 2000; Weeden & Sabini, 2005).”
BackgroundThe validity of sex-differentiated mate preferences: Reconciling the seemingly conflicting evidence.
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“For instance, physically attractive people earn more money (Roszell, Kennedy, & Grabb, 1989), are more social skilled (Feingold, 1992), and have more friends and higher social status (Anderson, John, Keltner, & Kring, 2001; Feingold, 1992; for a review, see Langlois et al., 2000).”
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“People’s physical appearance has a substantial impact on the way others judge and treat them (Langlois et al., 2000).”
BackgroundResultInfluentialFacial Adiposity, Attractiveness, and Health: A Review
de Jager, S., Coetzee, N., & Coetzee, V. (2018) · Frontiers in Psychology · doi:10.3389/fpsyg.2018.02562 · Cited by 61
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“Despite our best efforts to remain objective in social situations, we do judge and treat others differently based on their perceived attractiveness (Langlois et al., 2000).”
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“…up on Berscheid and Walster’s (1974b) suggestion that physical attractiveness matters in a variety of ways that go well beyond the romantic marketplace, for example, to children’s peer friendships (see Langlois et al., 2000, for a review) or to adult’s lifetime earnings (Scholz & Sicinski, 2011).”
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“Many cross-cultural investigations have demonstrated high levels of interrater agreement in such judgments (Thakera & Iwawaki, 1979; Bernstein et al., 1982; Maret, 1983; Maret and Harling, 1985; Zebrowitz et al., 1993; Langlois et al., 2000).”
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“27 People are more involved in their interactions with physically attractive individuals, 28 which can lead to more accurate personality judgments of these individuals.”
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“A very comprehensive review of the literature is that by Langlois et al. (2000) which”
InfluentialUnderstanding the attraction process
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“6 An important point here is that there is no substantial difference on beauty judgment between Indigenous and non - Indigenous raters , supporting the main finding of the beauty literature that people tend to have a general and reliable agreement over what constitutes beauty ( Langlois et al .”
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“, social competence) simply because of their appearance (Eagly, Ashmore, Makhijani, and Longo, 1991; Feingold, 1992; Jackson, Hunter, and Hodge, 1995; Langlois et al., 2000; Snyder, Tanke, and Berscheid, 1977).”
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“This research has repeatedly demonstrated that individuals who are less physically attractive are judged and treated less favorably than those who are more attractive (Eagly et al., 1991; Etcoff, 2000; Langlois et al., 2000; Sarwer and Spitzer, 2012a; Swan et al., 2018).”
BackgroundEye color predicts but does not directly influence perceived dominance in men
Kleisner, K., Kočnar, T., Rubešová, A., & Jaroslav Flegr, A. (2010) · Personality and Individual Differences · doi:10.1016/j.paid.2010.03.011 · Cited by 47
Self- and social perception of physical appearance in chest wall deformity
Krille, S., Müller, A., Steinmann, C., Reingruber, B., Weber, P. G., & Martin, A. (2012) · Body Image · doi:10.1016/j.bodyim.2012.01.005 · Cited by 47
Social Networking Site Use Predicts Changes in Young Adults’ Psychological Adjustment
Szwedo, D. E., Mikami, A. Y., & Allen, J. P. (2012) · Journal of Research on Adolescence · doi:10.1111/j.1532-7795.2012.00788.x · Cited by 53
“It is possible that physically attractive youth, who are often more interpersonally competent and socially successful (Langlois et al., 2000), may become dissatisfied with online relationships when they seek to maintain very large online friend networks, because they find these online relationships…”
BackgroundKnack, J. M., Tsar, V., Vaillancourt, T., Hymel, S. C., & McDougall, P. (2012) · Journal of Research on Adolescence · doi:10.1111/j.1532-7795.2012.00792.x · Cited by 47
Parsons, C. E., Young, K. S., Bhandari, R., van IJzendoorn, M. H., Bakermans‐Kranenburg, M. J., Stein, A. L., & Kringelbach, M. L. (2013) · Developmental Science · doi:10.1111/desc.12112 · Cited by 50
“It is well established that physically attractive adults are perceived as having various positive personality qualities (e.g. Eagly et al., 1991; Feingold, 1992; Langlois et al., 2000).”
BackgroundThe two sides of beauty: Laterality and the duality of facial attractiveness
Franklin, R. G., & Adams, R. B. (2009) · Brain and Cognition · doi:10.1016/j.bandc.2009.10.002 · Cited by 48
“Nonetheless, high consensus exists in what people report finding attractive across genders, cultures, and age groups (Langlois et al., 2000).”
BackgroundMcClure, M. J., Lydon, J. E., Baccus, J. R., & Baldwin, M. W. (2010) · Personality and Social Psychology Bulletin · doi:10.1177/0146167210374238 · Cited by 54
“Attractiveness has been associated not only with being favored by others but also with a variety of other advantages, such as better social skills, higher self-esteem, and better mental health (Langlois et al., 2000).”
BackgroundResultBeauty is Wealth: CEO Appearance and Shareholder ValuePreprint
Halford, J. T., & Hsu, S. H. C. (2013) · SSRN Electronic Journal · doi:10.2139/ssrn.2357756 · Cited by 47
“First, it is well established in the psychology literature that more attractive people receive better treatment in a variety of settings (Hosoda et al. (2003), Langlois et al. (2000)).”
Assessing the accuracy of perceptions of intelligence based on heritable facial features
Lee, A. J., Hibbs, C., Wright, M. J., Martin, N. G., Keller, M. C., & Zietsch, B. P. (2017) · Intelligence · doi:10.1016/j.intell.2017.06.002 · Cited by 46
“However, other research has found no association between facial attractiveness and intelligence (Feingold, 1992; Langlois et al., 2000; Mitchem et al., 2015), or have even suggested that facial attractiveness hinders accuracy of intelligence judgements (Talamas, Mavor, & Perrett, 2016).”
BackgroundResultFace-trait inferences show robust child–adult agreement: Evidence from three types of faces
Cogsdill, E. J., & Banaji, M. R. (2015) · Journal of Experimental Social Psychology · doi:10.1016/j.jesp.2015.05.007 · Cited by 50
“…(Cassia, Turati, & Simion, 2004; Pascalis, de Haan, & Nelson, 2002) and even demonstrate certain preferences based on facial attractiveness (e.g., Langlois et al., 2000) and group membership in domains like gender (Quinn, Yahr, Kuhn, Slater, & Pascalis, 2002) and ethnicity (Bar-Haim, Ziv, Lamy,…”
BackgroundStebel, A., Desmedt, D. J., Bronkhorst, E. M., Kuijpers, M. A. R., & Fudalej, P. S. (2015) · European Journal of Orthodontics · doi:10.1093/ejo/cjv024 · Cited by 46
“For both adults and children, attractiveness is also strongly related to popularity and to success (1).”
BackgroundThe influence of craniofacial to standing height proportion on perceived attractiveness
Naini, F. B., Cobourne, M. T., McDonald, F., & Donaldson, N. (2008) · International Journal of Oral and Maxillofacial Surgery · doi:10.1016/j.ijom.2008.07.022 · Cited by 46
The influence of facial attractiveness on imitation
van Leeuwen, M. L., Veling, H., van Baaren, R. B., & Dijksterhuis, A. (2009) · Journal of Experimental Social Psychology · doi:10.1016/j.jesp.2009.07.008 · Cited by 50
“Tel: + 31 24 361 5945, Email: m.vanleeuwen@bsi.ru.nl ACCEPTED MANUSCRIPT Imitating Attractive Others 2 Abstract People judge, evaluate, and treat attractive people better than moderately attractive or unattractive people (Langlois et al., 2000).”
BackgroundInfluentialVideo-Based Eye Tracking in Sex Research: A Systematic Literature Review
Wenzlaff, F., Briken, P., & Dekker, A. (2015) · The Journal of Sex Research · doi:10.1080/00224499.2015.1107524 · Cited by 53
“What influences the perception of attractiveness is subject to a large debate in which a wide range of factors such as body shape or personality are being discussed (for a review, see Langlois et al., 2000).”
BackgroundSelf-control over time: Implications for work, relationship, and well-being outcomes
Converse, P. D., Beverage, M. S., Vaghef, K., & Moore, L. S. (2017) · Journal of Research in Personality · doi:10.1016/j.jrp.2017.11.002 · Cited by 47
Identifying Aesthetically Appealing Upper Eyelid Topographic Proportions
Vaca, E. E., Bricker, J. T., Helenowski, I., Park, E. D., & Alghoul, M. S. (2019) · Aesthetic Surgery Journal · doi:10.1093/asj/sjz014 · Cited by 46
Schmitt, D. P. (2014) · Evolutionary psychology · doi:10.1007/978-1-4939-0314-6_1 · Cited by 47
“Many of these cues to youth and fertility are universally valued by men across cultures and time periods (Cunningham, Roberts, Barbee, Druen, & Wu, 1995; Jones, 1995; Langlois et al., 2000).”
BackgroundWhen Boy Meets Girl: Attractiveness and the Five-Factor Model in Opposite-Sex Interactions
Berry, D. S., & Miller, K. M. (2001) · Journal of Research in Personality · doi:10.1006/jrpe.2000.2304 · Cited by 47
Esthetic evaluation of incisor inclination in smiling profiles with respect to mandibular position
Najafi, H. Z., Oshagh, M., Khalili, M. H., & Torkan, S. (2015) · American Journal of Orthodontics and Dentofacial Orthopedics · doi:10.1016/j.ajodo.2015.05.016 · Cited by 48
“A Likert-type scale was used for rating the photographs because it is largely accepted in the psychology literature as the most useful rating method.(18,19) No specific information was given regarding the images they were about to see, except that the subject was a man.”
MethodSell, A. N., Eisner, M., & Ribeaud, D. (2015) · Evolution and Human Behavior · doi:10.1016/j.evolhumbehav.2015.09.003 · Cited by 45
Naini, F. B., Donaldson, N., McDonald, F., & Cobourne, M. T. (2012) · Oral Surgery Oral Medicine Oral Pathology and Oral Radiology · doi:10.1016/j.tripleo.2011.07.031 · Cited by 45
Altering First Impressions After Facial Plastic Surgery
Dayan, S. H., Clark, K., & Ho, A. A. (2004) · Aesthetic Plastic Surgery · doi:10.1007/s00266-004-1017-1 · Cited by 45
Russell, R. P. (2010) · Oxford University Press eBooks · doi:10.1093/acprof:oso/9780195333176.003.0011 · Cited by 46
“important conceptual shift occurred during this period, with researchers moving from the belief that notions of beauty are arbitrary cultural conventions, to the belief there exist biologically based universal factors influencing perceptions of attractiveness (Etcoff, 1999; Fink & Neave, 2005; Langlois et al., 2000; L…”
BackgroundConsumption, contact and copulation: how pathogens have shaped human psychological adaptations
Lieberman, D., Billingsley, J., & Patrick, C. (2018) · Philosophical Transactions of the Royal Society B Biological Sciences · doi:10.1098/rstb.2017.0203 · Cited by 46
Crossing the ‘Uncanny Valley’: Adaptation to Cartoon Faces Can Influence Perception of Human Faces
Chen, H., Russell, R. P., Nakayama, K., & Livingstone, M. S. (2010) · Perception · doi:10.1068/p6492 · Cited by 48
Differences in expert witness knowledge: do mock jurors notice and does it matter?
Parrott, C. T., Neal, T. M. S., Wilson, J. K., & Brodsky, S. L. (2015) · PubMed · Cited by 45
Personality Impressions from Facial Appearance
Todorov, A. T., Said, C. P., & Verosky, S. C. (2011) · Oxford University Press eBooks · doi:10.1093/oxfordhb/9780199559053.013.0032 · Cited by 45
An, S.-M., Choi, S., Chung, Y.-W., Jang, T.-H., & Kang, K.-H. (2014) · The Korean Journal of Orthodontics · doi:10.4041/kjod.2014.44.6.294 · Cited by 44
“An esthetically pleasing smile is not only dependent on components such as tooth position, size, shape, and color, but also on the amount of gingiva displayed and the framing of the lips.(3) All these components form a harmonic and symmetric entity.”
BackgroundBODY IMAGE: A THEORETICAL FRAMEWORK
Neagu, A., & Rainer, F. I. (2015) · Cited by 44
Bird, B. M., Welling, L. L. M., Ortiz, T. L., Moreau, B. J. P., Hansen, S., Emond, M. H., Goldfarb, B., Bonin, P. L., & Carré, J. M. (2016) · Hormones and Behavior · doi:10.1016/j.yhbeh.2016.08.003 · Cited by 44
Healthy or wealthy? Attractive individuals induce sex-specific food preferences
Otterbring, T. (2017) · Food Quality and Preference · doi:10.1016/j.foodqual.2017.02.014 · Cited by 43
Metadata
- Authors
- Langlois, J. H., Kalakanis, L., Rubenstein, A. J., Larson, A., Hallam, M., & Smoot, M.
- Affiliations
- The University of Texas at Austin (US)
- Venue
- Psychological Bulletin
- Published
- 2000
- Volume
- 126
- Issue
- 3
- Pages
- 390-423
- ISSN
- 0033-2909 (ISSN-L)
- 1939-1455
- OpenAlex
- W2088165831
- Cited by
- 2,429
- References
- 297
- Citations by year
- 2026: 84 · 2025: 105 · 2024: 111 · 2023: 131 · 2022: 116 · 2021: 148 · 2020: 127 · 2019: 131 · 2018: 132 · 2017: 118 · 2016: 126 · 2015: 135 · 2014: 121 · 2013: 129 · 2012: 138
- FWCI
- 20.60
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Psychological Bulletin (publishedVersion)
- PubMed (publishedVersion)
- Funders
- Eunice Kennedy Shriver National Institute of Child Health and Human Development (R01HD021332)
- Topics
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Evolutionary Psychology and Human Behavior
- Social Sciences › Psychology › Clinical Psychology › Personality Traits and Psychology
- Life Sciences › Neuroscience › Cognitive Neuroscience › Aesthetic Perception and Analysis
- Keywords
- physical attractiveness, beauty, attractiveness judgments, evolutionary psychology, socialization theory
- MeSH terms
- Adult, Animals, Beauty, Child, Biological Evolution, Female, Humans, Interpersonal Relations, Male, Self Concept, Social Behavior, Social Perception
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.