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Maxims or myths of beauty? A meta-analytic and theoretical review
Abstract
Common maxims about beauty suggest that attractiveness is not important in life. In contrast, both fitness-related evolutionary theory and socialization theory suggest that attractiveness influences development and interaction. In 11 meta-analyses, the authors evaluate these contradictory claims, demonstrating that (a) raters agree about who is and is not attractive, both within and across cultures; (b) attractive children and adults are judged more positively than unattractive children and adults, even by those who know them; (c) attractive children and adults are treated more positively than unattractive children and adults, even by those who know them; and (d) attractive children and adults exhibit more positive behaviors and traits than unattractive children and adults. Results are used to evaluate social and fitness-related evolutionary theories and the veracity of maxims about beauty.
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“Physical attractiveness is one of the most powerful demographic variables known to science (Langlois et al., 2000), and it is substantially genetic (Gangestad & Scheyd, 2005).”
From A process-based approach to psychological diagnosis and treatment:The conceptual and treatment utility of an extended evolutionary meta model (2020) · cites this paper as Langlois et al., 2000
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“Although judgements of facial attractiveness typically show considerable agreement among raters, even across cultures (Langlois et al., 2000), individual differences with respect to MHC type are also likely to be evident.”
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“…shown to generate a broadly favorable impression of both male and female targets as more competent as well as more sociable (Eagly et al., 1991; Langlois et al., 2000), investigations of the traits associated with the sexy woman subtype suggest a stereotype that is a poor match for high-status…”
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“For instance, an individual’s general tendency to see other people positively, which is likely involved in influencing levels of many distinct behavioral traits, might itself be influenced in predictable ways by environmental and biological factors ranging from physical attractiveness (Langlois et al., 2000), to the l…”
BackgroundPark, L. E. (2007) · Personality and Social Psychology Bulletin · doi:10.1177/0146167206296301 · Cited by 204
“Physically attractive people tend to have higher self-esteem, are liked more, and are perceived by others to be more interesting, socially skilled, and successful than those who are physically unattractive (Dion, Berscheid, & Walster, 1972; Eagly, Ashmore, Makhijani, & Longo, 1991; Langlois et al., 2000; Snyder, Tanke…”
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“Thus, the null effect for male participants is not attributable to a lack of power or to greater variability in the data (for prior work showing the comparability of male and female attractiveness ratings for male and female targets, see Hönekopp, 2006; Langlois et al., 2000).”
ResultThe Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms
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“For instance, attractive people are more likely to receive favorable treatment from others, earn higher salaries, and are expected to have better personality traits ( Langlois et al. 2000 ).”
BackgroundStronger shared taste for natural aesthetic domains than for artifacts of human culture
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“Although there is general agreement about who is attractive both within and between cultures (Langlois et al., 2000), evaluating physical attractiveness is partially a subjective judgment (Eagly et al., 1991; Monin, 2003).”
BackgroundJohnson, S. K., Podratz, K. E., Dipboye, R. L., & Gibbons, E. (2010) · The Journal of Social Psychology · doi:10.1080/00224540903365414 · Cited by 192
“attractive individuals tends to hold across cultures and ethnicities (Langlois et al., 2000), an important direction for future research is to examine whether these findings would hold with photographs of people of different ages and ethnicities.”
BackgroundSex, Beauty, and the Relative Luminance of Facial Features
Russell, R. P. (2003) · Perception · doi:10.1068/p5101 · Cited by 180
“…that `̀ beauty is in the eye of the beholder'' with the notion that the perception of the attractiveness of a given face is largely consistent between observers, regardless of their age, sex, or cultural background (Etcoff 1999; Langlois et al 2000; Thornhill and Gangestad 1999; Zebrowitz 1997).”
BackgroundComputation of a face attractiveness index based on neoclassical canons, symmetry, and golden ratios
Schmid, K. K., Marx, D. B., & Samal, A. K. (2007) · Pattern Recognition · doi:10.1016/j.patcog.2007.11.022 · Cited by 179
“It has been re-ported in literature that males and females generally agree on attractiveness [12,34].”
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Back, M. D., Schmukle, S. C., & Egloff, B. (2010) · European Journal of Personality · doi:10.1002/per.790 · Cited by 186
The cognitive consequences of envy: Attention, memory, and self-regulatory depletion.
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“P attractiveness influences numerous life outcomes and social experiences, and has been the subject of extensive research in the human behavioral sciences (e.g., Hamermesh and Biddle 1994; Mazzella and Feingold 1994; Langlois et al. 2000; Andreoni and Petrie 2005).”
BackgroundDesign of animated pedagogical agents—A look at their look
Gulz, A., & Haake, M. (2005) · International Journal of Human-Computer Studies · doi:10.1016/j.ijhcs.2005.08.006 · Cited by 176
“the commonly held view that good-looking people have other positive traits such as being independent, sociable, intellectually capable and interesting (Brigham, 1980; Langlois et al., 2000).”
BackgroundRhodes, G., Yoshikawa, S., Palermo, R., Simmons, L. W., Peters, M., Lee, K., Halberstadt, J. B., & Crawford, J. R. (2007) · Perception · doi:10.1068/p5712 · Cited by 167
“Several meta-analyses and reviews have found links, albeit weak ones, between attractiveness and real health (Feingold 1992; Langlois et al 2000; Rhodes 2006).”
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Little, A. C., Apicella, C. L., & Marlowe, F. W. (2007) · Proceedings of the Royal Society B Biological Sciences · doi:10.1098/rspb.2007.0895 · Cited by 164
“cultures (e.g., Cunningham et al. 1995) (see Langlois et al. 2000, for a meta-”
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“A meta-analysis in psychology reviewed 1,800 empirical articles on beauty, ultimately including 919 in the published study (Langlois et al., 2000).”
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“Of note, greater physical attractiveness has also been linked to some aspects of better social and psychological functioning (e.g., Langlois et al., 2000), so it would be interesting to examine the extent to which physical attractiveness plays a role in the links between psychological adjustment…”
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“Many studies have examined the role attractiveness plays in social judgment and the overarching conclusion has been fairly straightforward: In almost every context, attractive people fare better than unattractive people (Eagly, Ashmore, Makhijani, & Longo, 1991; Langlois et al., 2000).”
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Hönekopp, J., Rudolph, U., Beier, L., LIEBERT, A., & Müller, C. (2007) · Evolution and Human Behavior · doi:10.1016/j.evolhumbehav.2006.09.001 · Cited by 146
“In a meta-analysis of the relationships between adult attractiveness and various positive traits and life outcomes (Langlois et al., 2000), the strongest average effect size was r=.”
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“portant facial feature (Langlois et al., 2000); judgments of facial attractiveness are fast, effortless, and consistent across subjects (Willis and Todorov, 2006).”
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“Thus, unattractive people are evaluated and treated less positively by their peers than are their attractive counterparts and even have greater difficulty obtaining jobs (Hosoda, Stone-Romero, & Coats, 2003; Langlois, Kalakanis, Rubenstein, Larson, Hallam, & Smoot, 2000 ).”
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“Two notable exceptions are research on facial attractiveness (Eagly, Ashmore, Makhijani, & Longo, 1991; Hatfield & Sprecher, 1986; Langlois et al., 2000) and research on emotion communication (Ekman & Freiesen, 1975; Rosenberg & Ekman, 2005).”
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“…been reported by Adams, Kleck, Hess, and Wallbott (2004), Algoe (2000), Halberstadt and Saitta (1987), and Mignault and Chaudhuri (2003) for dominance; and by Downs and Harrison (1985), Eagly, Ashmore, Makhijani, and Longo (1991), Langlois et al. (2000), and Reis et al. (1990) for attractiveness.”
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“The impact of beauty on social behavior has been well documented in the literature (Langlois et al., 2000).”
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“…of facial attractiveness show a high level of agreement between individuals, across cultures and age-groups, as well as across the sexes is evidence that preferences for attractiveness may, at least in part, reflect adaptations for social bonding (see Langlois et al., 2000 for meta-analysis).”
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“Three large meta-analyses covering over 1,000 peer-reviewed psychological studies of physical attractiveness confirm significant experimental and correlational effects on a broad range of social attitudes and behaviors (Eagly, Ashmore, Makhijani, & Longo, 1991; Feingold, 1992; Langlois et al., 2000).”
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“Numerous subsequent studies have examined this stereotype (Bazzini et al. 2010; Feingold 1992; Langlois et al. 2000), providing extensive evidence that people robustly believe the association between a person’s physical attractiveness and general goodness and apply the beautiful-isgood belief in…”
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“For example, psychological studies have demonstrated that adults (Langlois et al., 2000) as well as infants (Langlois et al.”
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“On the basis of such studies it has been suggested that there exists a stereotype associated with physical attractiveness, famously – ‘‘What is beautiful is good’’ (Dion et al., 1972; see Eagly, Ashmore, Makhijani, & Longo, 1991; Feingold, 1992; Langlois et al., 2000 for meta-analytic reviews of research on physical a…”
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Perrett, D. I., Penton‐Voak, I. S., Little, A. C., Tiddeman, B., Burt, D. M., Schmidt, N. B., Oxley, R., Kinloch, N., & Barrett, L. (2002) · Proceedings of the Royal Society B Biological Sciences · doi:10.1098/rspb.2002.1971 · Cited by 133
“Although the relationship between attractiveness judgements and actual mate choice in humans may not be as strong as that apparent in other species (Bateson 1980; Kendrick et al. 1998), social psychological research over the last 30 years has demonstrated that physical attractiveness is a contributory factor to mate c…”
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“It parallels research in face perception that reports high levels of interrater agreement on ratings of attractiveness and facial emotion across gender and culture (Ekman 2004; Langlois et al. 2000).”
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“Several positive attributes are ascribed to physically attractive people: Attractive people are often considered desirable to be around, and attractive people report having different social experiences from those of less attractive people (Eagly et al., 1991; Feingold, 1992; Langlois et al., 2000).”
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“…University of Cincinnati, USA. d Children’s Hospital of Pittsburgh, USA. speculated on the ways in which appearance elicits preferential treatment from others and shapes the social context in which individuals conduct their interpersonal relations (Langlois et al., 2000; Ramsey & Langlois, 2002).”
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DeBruine, L. M. (2004) · Proceedings of the Royal Society B Biological Sciences · doi:10.1098/rspb.2004.2824 · Cited by 127
“Judgments of facial attractiveness are highly consensual (Langlois et al., 2000), reflecting preferences for visible attributes such as bilateral symmetry, quality of the skin, averageness or typicality, and secondary sex characteristics (Thornhill & Gangestad, 1999).”
BackgroundInfluence of dental esthetics on social perceptions of adolescents judged by peers
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Bashour, M. (2006) · Plastic & Reconstructive Surgery · doi:10.1097/01.prs.0000207382.60636.1c · Cited by 126
Lukaszewski, A. W. (2013) · European Journal of Personality · doi:10.1002/per.1908 · Cited by 124
“…evidence indicates that certain of these trait dimensions can be predicted from variations in RBP-enhancing phenotypic features such as physical attractiveness (Feingold, 1992; Langlois et al., 2000; Lukaszewski & Roney, 2011; Smith et al., 2009) and physical strength (Lukaszewski & Roney, 2011).”
BackgroundInfluentialThe Price of Being Beautiful: Negative Effects of Attractiveness on Empathy for Children in Need
Fisher, R. J., & Ma, Y. (2014) · Journal of Consumer Research · doi:10.1086/676967 · Cited by 133
Li, D., Chin, W., Wu, J., Zhang, Q., Xu, F., Xu, Z., & Zhang, R. (2010) · Aesthetic Plastic Surgery · doi:10.1007/s00266-010-9502-1 · Cited by 122
The Science of Sex Appeal: An Evolutionary Perspective
Gallup, G. G., & Frederick, D. A. (2010) · Review of General Psychology · doi:10.1037/a0020451 · Cited by 125
“Not only do Caucasians rate Asian faces much the same way Asians do, but the same is true for the way Asians rate Caucasian faces (Cunningham Roberts, Barbee, Druen, & Wu, 1995; for a meta-analysis see Langlois et al., 2000).”
BackgroundPatterns of MHC ‐dependent mate selection in humans and nonhuman primates: a meta‐analysis
Winternitz, J. C., Abbate, J. L., Huchard, É., Havlíček, J., & Garamszegi, L. Z. (2016) · Molecular Ecology · doi:10.1111/mec.13920 · Cited by 130
“2012) and universal standards of attractiveness based on health and fitness cues (Langlois et al. 2000) may be advertising protective immunogenetic diversity (Hamilton & Zuk 1982).”
BackgroundThe Attractiveness Halo: Why Some Candidates are Perceived More Favorably than Others
Verhulst, B., Lodge, M. G., & Lavine, H. G. (2010) · Journal of Nonverbal Behavior · doi:10.1007/s10919-009-0084-z · Cited by 134
“These brain substrates may account for the pervasive effects of facial attractiveness in social and political judgment (Langlois et al. 2000).”
BackgroundInfluentialSaxton, T. K., Caryl, P. G., & Roberts, S. C. (2006) · Ethology · doi:10.1111/j.1439-0310.2006.01278.x · Cited by 121
“Our results on adult female judgments are consistent with findings from previous studies (eg Collins 2000; Langlois et al. 2000; Collins & Missing 2003; Feinberg et al. 2005a,b; see Introduction for full discussion).”
InfluentialIf I'm Not Hot, Are You Hot or Not?
Lee, L., Loewenstein, G. F., Dan Ariely, C., Hong, J., & Young, J. (2008) · Psychological Science · doi:10.1111/j.1467-9280.2008.02141.x · Cited by 125
“…universal, culturally independent standards of beauty (Berscheid & Reis, 1998; Cunningham, Roberts, Barbee, Druen, & Wu, 1995; Jones & Hill, 1993; Langlois et al., 2000; Langlois & Roggman, 1990; McArthur & Berry, 1987; Singh, 1993)—large eyes, ''baby-face'' features, symmetric faces,…”
Springer, I. N. G., Wannicke, B., Warnke, P. H., Zernial, O., Wiltfang, J., Russo, P., Terheyden, H., Reinhardt, A., & Wolfart, S. (2007) · Annals of Plastic Surgery · doi:10.1097/01.sap.0000252041.66540.ec · Cited by 120
“In humans, features of an individual face deemed attractive to others are thought to be largely consistent between observers independent of age, sex, or cultural background.(1,2) Symmetric patterns are generally considered more attractive than asymmetric ones, especially when it comes to mate choice.”
Cross-Cultural Agreement in Facial Attractiveness Preferences: The Role of Ethnicity and Gender
Coetzee, V., Greeff, J. M., Stephen, I. D., & Perrett, D. I. (2014) · PLoS ONE · doi:10.1371/journal.pone.0099629 · Cited by 127
“More recent work, including a meta-analysis of facial attractiveness preferences, found high consistency between people’s judgements of facial attractiveness within and across cultures, leading to the conclusion that ‘‘raters agree about who is and is not attractive, both within and across cultures’’ [4].”
BackgroundThe 3 C's of anthropomorphism: Connection, comprehension, and competition
Yang, L. W., Aggarwal, P., & McGill, A. L. (2019) · Consumer Psychology Review · doi:10.1002/arcp.1054 · Cited by 140
“Another common assumption is that physically attractive people are also fundamentally good and therefore worthy of more favorable judgments (Dion, Berscheid, & Walster, 1972; Langlois et al., 2000).”
BackgroundFacial attractiveness, sexual selection, and personnel selection: when evolved preferences matter
Luxen, M. F., & van de Vijver, F. J. R. (2006) · Journal of Organizational Behavior · doi:10.1002/job.357 · Cited by 122
Eastwick, P. W. (2009) · Psychological Bulletin · doi:10.1037/a0016845 · Cited by 116
“years (Pettijohn & Jungeberg, 2004) and differ across cultures (Anderson, Crawford, Nadeau, & Lindberg, 1992), but other aspects, such as the determinants of facial attractiveness, show substantial cross-cultural agreement (Langlois et al., 2000).”
BackgroundNaini, F. B., Donaldson, N., McDonald, F., & Cobourne, M. T. (2012) · International Journal of Oral and Maxillofacial Surgery · doi:10.1016/j.ijom.2012.01.012 · Cited by 123
Park, L. E., Calogero, R. M., Young, A. F., & DiRaddo, A. M. (2010) · Journal of Social and Clinical Psychology · doi:10.1521/jscp.2010.29.5.489 · Cited by 125
Blinded by Beauty: Attractiveness Bias and Accurate Perceptions of Academic Performance
Talamas, S. N., Mavor, K. I., & Perrett, D. I. (2016) · PLoS ONE · doi:10.1371/journal.pone.0148284 · Cited by 135
“[1] suggested that people regularly make judgements based on appearance and argued that “if humans were not biased to judge others on their appearance, they would not need to remind their children not to judge books by their covers” (p.”
BackgroundAESTHETICS IN INTERACTIVE PRODUCTS: CORRELATES AND CONSEQUENCES OF BEAUTY
Hassenzahl, M. (2008) · Elsevier eBooks · doi:10.1016/b978-008045089-6.50014-9 · Cited by 124
Masnari, O., Landolt, M. A., Rössler, J. K., Weingaertner, S. K., Neuhaus, K., Meuli, M., & Schiestl, C. M. (2012) · Journal of Plastic Reconstructive & Aesthetic Surgery · doi:10.1016/j.bjps.2012.06.004 · Cited by 115
Weeden, J., & Sabini, J. P. (2006) · Archives of Sexual Behavior · doi:10.1007/s10508-006-9075-x · Cited by 112
“Studies reveal significant agreement among raters of face photos, even among raters from different cultures (Langlois et al., 2000).”
BackgroundBeyond “Pink It and Shrink It” Perceived Product Gender, Aesthetics, and Product Evaluation
van Tilburg, M., Lieven, T., Herrmann, A. P., & Townsend, C. (2015) · Psychology and Marketing · doi:10.1002/mar.20789 · Cited by 133
“Studies of interpersonal perception have pointed to a positive relationship between physical attractiveness and socially desirable characteristics, such as being intelligent, nurturing, ethical, or competent at one’s job (Dion, Berscheid, & Walster, 1972; Langlois et al., 2000).”
BackgroundBody Image Dysmorphic Disorder in Persons Who Undergo Aesthetic Medical Treatments
Sarwer, D. B., & Spitzer, J. C. (2012) · Aesthetic Surgery Journal · doi:10.1177/1090820x12462715 · Cited by 118
Henderson-King, D. H., & Brooks, K. D. (2009) · Psychology of Women Quarterly · doi:10.1111/j.1471-6402.2008.01480.x · Cited by 122
“Sociocultural messages about the importance of attractiveness often emphasize the social and material gains to be had by enhancing attractiveness; indeed, there is a great deal of evidence that attractive individuals accrue financial and social benefits (Langlois et al., 2000).”
BackgroundSmile esthetics from patients’ perspectives for faces of varying attractiveness
Chang, C. A., Fields, H. W., Beck, F. M., Springer, N. C., Firestone, A. R., Rosenstiel, S., & Christensen, J. C. (2011) · American Journal of Orthodontics and Dentofacial Orthopedics · doi:10.1016/j.ajodo.2011.03.022 · Cited by 113
Perception and Deception: Human Beauty and the Brain
Yarosh, D. (2019) · Behavioral Science · doi:10.3390/bs9040034 · Cited by 99
Reinhard, M., Messner, M., & Sporer, S. L. (2006) · Journal of Consumer Psychology · doi:10.1207/s15327663jcp1603_7 · Cited by 119
The cultural grounding of personal relationship: The importance of attractiveness in everyday life.
Anderson, S. L., Adams, G., & Plaut, V. C. (2008) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.95.2.352 · Cited by 116
“However, a meta-analytic review concluded that gender was not a moderator of the relationship between attractiveness and outcomes (Langlois et al., 2000).”
BackgroundResultInfluentialAn Evolutionary Perspective on Appearance Enhancement Behavior
Davis, A. C., & Arnocky, S. A. (2020) · Archives of Sexual Behavior · doi:10.1007/s10508-020-01745-4 · Cited by 126
How Self-Assessments Can Guide Human Mating Decisions
Penke, L., Todd, P. M., Lenton, A. P., & Fasolo, B. (2007) · Psychology Press eBooks · doi:10.4324/9780203809952-8 · Cited by 108
The effect of nonphysical traits on the perception of physical attractiveness
Kniffin, K. M., & Wilson, D. S. (2004) · Evolution and Human Behavior · doi:10.1016/s1090-5138(04)00006-6 · Cited by 113
“It is possible and even likely that physical attractiveness influences liking, familiarity, and respect in addition to the reverse (e.g., Langlois et al., 2000, Watkins & Johnston, 2000; Rhodes, Halberstadt, & Brajkovich, 2001; Zebrowitz & Lee, 1999).”
BackgroundBeauty is in the eye of the plastic surgeon: Waist–hip ratio (WHR) and women’s attractiveness
Singh, D. N., & Randall, P. K. (2007) · Personality and Individual Differences · doi:10.1016/j.paid.2006.12.003 · Cited by 109
King, A., & Leigh, A. (2009) · Kyklos · doi:10.1111/j.1467-6435.2009.00452.x · Cited by 109
Neurodevelopmental Implications of "Deformational" Plagiocephaly
Collett, B. R., Breiger, D., King, D., Cunningham, M. L., & Speltz, M. L. (2005) · Journal of Developmental & Behavioral Pediatrics · doi:10.1097/00004703-200510000-00008 · Cited by 113
Aesthetic Capital: A Research Review on Beauty Perks and Penalties
Anderson, T. L., Grunert, C., Katz, A., & Lovascio, S. (2010) · Sociology Compass · doi:10.1111/j.1751-9020.2010.00312.x · Cited by 124
“2004 and as the feminists cited above argue), while being judged by others as attractive or good-looking is more often associated with increased self-esteem (Langlois et al. 2000).”
BackgroundZebrowitz, L. A., Franklin, R. G., Hillman, S., & Boc, H. (2012) · Psychology and Aging · doi:10.1037/a0030927 · Cited by 113
“Even infants and young children show responses analogous to those of adults (Keating & Bai, 1986; Langlois et al., 2000; Langlois, Roggman, & Rieser-Danner, 1990; Langlois & Styczynski, 1979; Montepare & © 2012 American Psychological Association Correspondence concerning this article should be…”
Result
Metadata
- Authors
- Langlois, J. H., Kalakanis, L., Rubenstein, A. J., Larson, A., Hallam, M., & Smoot, M.
- Affiliations
- The University of Texas at Austin (US)
- Venue
- Psychological Bulletin
- Published
- 2000
- Volume
- 126
- Issue
- 3
- Pages
- 390-423
- ISSN
- 0033-2909 (ISSN-L)
- 1939-1455
- OpenAlex
- W2088165831
- Cited by
- 2,429
- References
- 297
- Citations by year
- 2026: 84 · 2025: 105 · 2024: 111 · 2023: 131 · 2022: 116 · 2021: 148 · 2020: 127 · 2019: 131 · 2018: 132 · 2017: 118 · 2016: 126 · 2015: 135 · 2014: 121 · 2013: 129 · 2012: 138
- FWCI
- 20.60
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Psychological Bulletin (publishedVersion)
- PubMed (publishedVersion)
- Funders
- Eunice Kennedy Shriver National Institute of Child Health and Human Development (R01HD021332)
- Topics
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Evolutionary Psychology and Human Behavior
- Social Sciences › Psychology › Clinical Psychology › Personality Traits and Psychology
- Life Sciences › Neuroscience › Cognitive Neuroscience › Aesthetic Perception and Analysis
- Keywords
- physical attractiveness, beauty, attractiveness judgments, evolutionary psychology, socialization theory
- MeSH terms
- Adult, Animals, Beauty, Child, Biological Evolution, Female, Humans, Interpersonal Relations, Male, Self Concept, Social Behavior, Social Perception
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.