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Maxims or myths of beauty? A meta-analytic and theoretical review
Abstract
Common maxims about beauty suggest that attractiveness is not important in life. In contrast, both fitness-related evolutionary theory and socialization theory suggest that attractiveness influences development and interaction. In 11 meta-analyses, the authors evaluate these contradictory claims, demonstrating that (a) raters agree about who is and is not attractive, both within and across cultures; (b) attractive children and adults are judged more positively than unattractive children and adults, even by those who know them; (c) attractive children and adults are treated more positively than unattractive children and adults, even by those who know them; and (d) attractive children and adults exhibit more positive behaviors and traits than unattractive children and adults. Results are used to evaluate social and fitness-related evolutionary theories and the veracity of maxims about beauty.
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“Physical attractiveness is one of the most powerful demographic variables known to science (Langlois et al., 2000), and it is substantially genetic (Gangestad & Scheyd, 2005).”
From A process-based approach to psychological diagnosis and treatment:The conceptual and treatment utility of an extended evolutionary meta model (2020) · cites this paper as Langlois et al., 2000
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The neural response to facial attractiveness
Chatterjee, A., Thomas, A., Smith, S. E., & Aguirre, G. K. (2009) · Neuropsychology · doi:10.1037/a0014430 · Cited by 239
Self-Affirmation through the Choice of Highly Aesthetic Products
Townsend, C., & Sood, S. (2012) · Journal of Consumer Research · doi:10.1086/663775 · Cited by 254
Decision-Making Under Risk: Integrating Perspectives From Biology, Economics, and Psychology
Mishra, S. (2014) · Personality and Social Psychology Review · doi:10.1177/1088868314530517 · Cited by 265
Does Orthodontic Treatment Affect Patients’ Quality of Life?
Kiyak, H. A. (2008) · Journal of Dental Education · doi:10.1002/j.0022-0337.2008.72.8.tb04564.x · Cited by 232
The Warm Glow Heuristic: When Liking Leads to Familiarity.
Monin, B. (2003) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.85.6.1035 · Cited by 245
“These two dimensions were added to test whether increased familiarity might be part of a halo effect that makes people rate attractive others higher on a number of desirable personality characteristics (Langlois et al., 2000; see also Eagly, Ashmore, Makhijani , & Longo, 1991).”
BackgroundHistory and Current Concepts in the Analysis of Facial Attractiveness
Bashour, M. (2006) · Plastic & Reconstructive Surgery · doi:10.1097/01.prs.0000233051.61512.65 · Cited by 231
Hayes, S. C., Hofmann, S. G., & Ciarrochi, J. (2020) · Clinical Psychology Review · doi:10.1016/j.cpr.2020.101908 · Cited by 227
“Physical attractiveness is one of the most powerful demographic variables known to science (Langlois et al., 2000), and it is substantially genetic (Gangestad & Scheyd, 2005).”
BackgroundEmpowering or Oppressing? Development and Exploration of the Enjoyment of Sexualization Scale
Liss, M., Erchull, M. J., & Ramsey, L. R. (2010) · Personality and Social Psychology Bulletin · doi:10.1177/0146167210386119 · Cited by 263
“…attractiveness is conflated with sexuality (APA, Task Force on the Sexualization of Girls, 2007), and since the belief that what is attractive is good is prevalent in our society (Dion, Berscheid, & Walster, 1972; Langlois et al., 2000), it is logical that being viewed as sexy may indeed feel good.”
BackgroundZebrowitz, L. A., & Rhodes, G. (2004) · Journal of Nonverbal Behavior · doi:10.1023/b:jonb.0000039648.30935.1b · Cited by 231
“Dion, 2002; Langlois, et al., 2000; Zebrowitz, Montepare, & Lee, 1993).”
Physical Attractiveness: An Adaptationist Perspective
Sugiyama, L. S. (2015) · Wiley eBooks · doi:10.1002/9781119125563.evpsych112 · Cited by 223
The impact of malocclusion and its treatment on quality of life: a literature review
Zhang, M. J., McGrath, C. P. J., & Hägg, U. (2006) · International Journal of Paediatric Dentistry · doi:10.1111/j.1365-263x.2006.00768.x · Cited by 223
Women’s fertility across the cycle increases the short-term attractiveness of creative intelligence
Haselton, M. G., & Miller, G. F. (2006) · Human Nature · doi:10.1007/s12110-006-1020-0 · Cited by 235
Boone, R. T., & Buck, R. W. (2003) · Journal of Nonverbal Behavior · doi:10.1023/a:1025341931128 · Cited by 237
“Physical attractiveness is not arbitrary; attractive people have better health outcomes and better fertility outcomes, making them better potential mates (Langlois et al., 2000).”
BackgroundObesity, Attractiveness, and Differential Treatment in Hiring: A Field Experiment
Rooth, D. (2009) · The Journal of Human Resources · doi:10.1353/jhr.2009.0027 · Cited by 253
“While gender differences findings are quite robust in the obesity literature, the meta-analyses of Langlois et al. (2000) and Hosoda, Stone-Romero, and Coats (2003) find no gender differences in the beauty premium for labor-related outcomes.”
BackgroundTo which world regions does the valence–dominance model of social perception apply?
Jones, B. C., DeBruine, L. M., Flake, J. K., Liuzza, M. T., Antfolk, J., Arinze, N. C., Ndukaihe, I. L. G., Bloxsom, N. G., Lewis, S. C., Foroni, F., et al. (2021) · Nature Human Behaviour · doi:10.1038/s41562-020-01007-2 · Cited by 235
Sex-contingent face after-effects suggest distinct neural populations code male and female faces
Little, A. C., DeBruine, L. M., & Jones, B. C. (2005) · Proceedings of the Royal Society B Biological Sciences · doi:10.1098/rspb.2005.3220 · Cited by 218
“Importantly, and as many other researchers have noted, even subtle changes in face preferences may have consequences for a diverse range of social outcomes (Perrett et al. 1998; Penton-Voak et al. 1999; Langlois et al. 2000; Rhodes et al. 2003).”
BackgroundLorenzo, G. L., Biesanz, J. C., & Human, L. J. (2010) · Psychological Science · doi:10.1177/0956797610388048 · Cited by 249
“This attractiveness halo effect reflects a physical-attractiveness stereotype, according to which attractive individuals are expected to be more sociable, friendly, warm, competent, and intelligent than less attractive individuals (for reviews, see Feingold, 1992; Langlois et al., 2000).”
BackgroundInfluentialZebrowitz, L. A., Fellous, J., Mignault, A., & Andreoletti, C. (2003) · Personality and Social Psychology Review · doi:10.1207/s15327957pspr0703_01 · Cited by 220
“There is some evidence for accuracy in impressions of attractive individuals as more popular, intelligent, and dominant (Langlois et al., 2000; Zebrowitz, Hall, Murphy, & Rhodes, 2002; but see Feingold, 1992, for lack of evidence).”
Effects of Menstrual Cycle Phase on Face Preferences
Jones, B. C., DeBruine, L. M., Perrett, D. I., Little, A. C., Feinberg, D. R., & Smith, M. J. L. (2008) · Archives of Sexual Behavior · doi:10.1007/s10508-007-9268-y · Cited by 212
“Although it is well established that face preferences influence many different social outcomes (e.g., partner and associate choices, hiring decisions, and voting behavior, see Langlois et al., 2000 ), most studies of face preferences have focused on identifying facial characteristics that are generally attractive (i.e…”
BackgroundSakib, M. N., Zolfagharian, M., & Yazdanparast, A. (2019) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2019.01.002 · Cited by 247
Seo, S. (2022) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2022.103166 · Cited by 221
The Politics of Beauty: The Effects of Partisan Bias on Physical Attractiveness
Nicholson, S. P., Coe, C. M., Emory, J., & Song, A. V. (2016) · Political Behavior · doi:10.1007/s11109-016-9339-7 · Cited by 210
“This effect, dubbed the ‘‘what is beautiful is good’’ bias, holds that physically attractive persons are assumed to hold many other positive attributes (e.g. kindness, intelligence) (Langlois et al. 2000).”
Love & Loans The Effect of Race, Beauty and Personal Characteristics in Credit Markets 1Preprint
Ravina, E. (2008) · SSRN Electronic Journal · doi:10.2139/ssrn.1107307 · Cited by 213
“The social psychology literature suggests that this is the case: many studies show an extremely high degree of agreement across cultures, ages and genders on whom is beautiful (Langlois et al. (2000)).”
BackgroundTsukiura, T., & Cabeza, R. E. L. (2010) · Social Cognitive and Affective Neuroscience · doi:10.1093/scan/nsq025 · Cited by 216
“the assumption that attractive individuals have better personalities and higher moral standards (Dion et al., 1972; Eagly et al., 1991; Langlois et al., 2000).”
Psychology and Law: Truthfulness, Accuracy and Credibility
Memon, A., Vrij, A., & Bull, R. (2000) · Thammasat University Digital Collections · Cited by 208
The enigma of facial beauty: Esthetics, proportions, deformity, and controversy
Naini, F. B., Moss, J. P., & Gill, D. S. (2006) · American Journal of Orthodontics and Dentofacial Orthopedics · doi:10.1016/j.ajodo.2005.09.027 · Cited by 207
Inferring Character From Faces
Cogsdill, E. J., Todorov, A. T., Spelke, E. S., & Banaji, M. R. (2014) · Psychological Science · doi:10.1177/0956797614523297 · Cited by 223
“…to look at faces over nonfaces and form face preferences on the basis of attractiveness, gender, and race (Bar-Haim, Ziv, Lamy, & Hodes, 2006; Langlois et al., 2000; Quinn, Yahr, Kuhn, Corresponding Author: Mahzarin R. Banaji, 1520 William James Hall, 33 Kirkland St., Cambridge, MA 02138…”
BackgroundRewards of beauty: the opioid system mediates social motivation in humans
Chelnokova, O., Laeng, B., Eikemo, M., Riegels, J., Løseth, G. E., Maurud, H., Willoch, F., & Leknes, S. (2014) · Molecular Psychiatry · doi:10.1038/mp.2014.1 · Cited by 199
Lemay, E. P., Clark, M. S., & Greenberg, A. (2010) · Personality and Social Psychology Bulletin · doi:10.1177/0146167209359700 · Cited by 222
“Some have argued that people desire to affiliate with attractive people because they see attractive people as interpersonally virtuous (e.g., Snyder et al., 1977; see Langlois et al., 2000, for a review).”
BackgroundInfluentialInfant preferences for attractive faces: A cognitive explanation.
Rubenstein, A. J., Kalakanis, L., & Langlois, J. H. (1999) · Developmental Psychology · doi:10.1037/0012-1649.35.3.848 · Cited by 203
Self-citationOn friendship development and the Big Five personality traits
Harris, K., & Vazire, S. (2016) · Social and Personality Psychology Compass · doi:10.1111/spc3.12287 · Cited by 227
The Self-Perception Connection: Why Consumers Devalue Unattractive Produce
Grewal, L. S., Hmurovic, J., Lamberton, C. P., & Reczek, R. W. (2018) · Journal of Marketing · doi:10.1177/0022242918816319 · Cited by 219
“…perception has established the existence of the “what is beautiful is good” stereotype, such that attractive individuals are evaluated as more intelligent, socially skilled, ethical, and occupationally competent (Dion, Berscheid, and Walster 1972; Eagly et al. 1991; Langlois et al. 2000).”
Background
Metadata
- Authors
- Langlois, J. H., Kalakanis, L., Rubenstein, A. J., Larson, A., Hallam, M., & Smoot, M.
- Affiliations
- The University of Texas at Austin (US)
- Venue
- Psychological Bulletin
- Published
- 2000
- Volume
- 126
- Issue
- 3
- Pages
- 390-423
- ISSN
- 0033-2909 (ISSN-L)
- 1939-1455
- OpenAlex
- W2088165831
- Cited by
- 2,429
- References
- 297
- Citations by year
- 2026: 84 · 2025: 105 · 2024: 111 · 2023: 131 · 2022: 116 · 2021: 148 · 2020: 127 · 2019: 131 · 2018: 132 · 2017: 118 · 2016: 126 · 2015: 135 · 2014: 121 · 2013: 129 · 2012: 138
- FWCI
- 20.60
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Psychological Bulletin (publishedVersion)
- PubMed (publishedVersion)
- Funders
- Eunice Kennedy Shriver National Institute of Child Health and Human Development (R01HD021332)
- Topics
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Evolutionary Psychology and Human Behavior
- Social Sciences › Psychology › Clinical Psychology › Personality Traits and Psychology
- Life Sciences › Neuroscience › Cognitive Neuroscience › Aesthetic Perception and Analysis
- Keywords
- physical attractiveness, beauty, attractiveness judgments, evolutionary psychology, socialization theory
- MeSH terms
- Adult, Animals, Beauty, Child, Biological Evolution, Female, Humans, Interpersonal Relations, Male, Self Concept, Social Behavior, Social Perception
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.