The salience of social referents: A field experiment on collective norms and harassment behavior in a school social network.
Abstract
Persistent, widespread harassment in schools can be understood as a product of collective school norms that deem harassment, and behavior allowing harassment to escalate, as typical and even desirable. Thus, one approach to reducing harassment is to change students' perceptions of these collective norms. Theory suggests that the public behavior of highly connected and chronically salient actors in a group, called social referents, may provide influential cues for individuals' perception of collective norms. Using repeated, complete social network surveys of a public high school, we demonstrate that changing the public behavior of a randomly assigned subset of student social referents changes their peers' perceptions of school collective norms and their harassment behavior. Social referents exert their influence over peers' perceptions of collective norms through the mechanism of everyday social interaction, particularly interaction that is frequent and personally motivated, in contrast to interaction shaped by institutional channels like shared classes. These findings clarify the development of collective social norms: They depend on certain patterns of and motivations for social interactions within groups across time, and are not static but constantly reshaped and reproduced through these interactions. Understanding this process creates opportunities for changing collective norms and behavior.
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School-wide interventions in which groups of students took a public stance against conflict were found to reduce conflict behavior at the school level.
“For example, school-wide interventions in which groups of students took a public stance against conflict (e.g., by giving public rewards, such as wristbands, to peers who engaged in friendly or conflict-mitigating behaviors) were found to reduce conflict behavior at the school level (Paluck & Shepherd, 2012; Paluck, Shepherd, & Aronow, 2016).”
From The "Why" and "How" of Narcissism: A Process Model of Narcissistic Status Pursuit (2020) · cites this paper as Paluck & Shepherd, 2012
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- Authors
- Paluck, E. L., & Shepherd, H.
- Affiliations
- Princeton University (US)
- Venue
- Journal of Personality and Social Psychology
- Published
- 2012-12
- Volume
- 103
- Issue
- 6
- Pages
- 899-915
- ISSN
- 0022-3514 (ISSN-L)
- 1939-1315
- OpenAlex
- W2101751809
- Cited by
- 417
- References
- 38
- Citations by year
- 2026: 17 · 2025: 41 · 2024: 49 · 2023: 27 · 2022: 56 · 2021: 34 · 2020: 60 · 2019: 34 · 2018: 25 · 2017: 20 · 2016: 19 · 2015: 19 · 2014: 11 · 2013: 4 · 2012: 1
- FWCI
- 17.39
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Personality and Social Psychology (publishedVersion)
- PubMed (publishedVersion)
- Funders
- Princeton University
- Topics
- Social Sciences › Psychology › Social Psychology › Bullying, Victimization, and Aggression
- Social Sciences › Sociology and Political Science › Social Power and Status Dynamics
- Social Sciences › Sociology and Political Science › Workplace Violence and Bullying
- Keywords
- school harassment, collective norms, social referents, norm perception, peer influence, school social networks, high school students, everyday social interaction, norm change, public behavior
- MeSH terms
- Adolescent, Behavior Therapy, Female, Humans, Interpersonal Relations, Male, Psychological Tests, Surveys and Questionnaires, Schools, Social Behavior, Social Perception, Social Support, Students, Treatment Outcome, Bullying
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