Student or educator? Sign up with your school email and get 6 months of Pro free.
CoChat
Sign Up
Cited by 368

The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.

The impact of live video streaming on online purchase intention

Zhang, Min, Qin, Fang, Wang, G. Alan, Luo, Cheng·2020·The Service Industries Journal
DOI 10.1080/02642069.2019.1576642
Open this paper in CoChat — free account

Abstract

E-retailers are embracing new digital marketing strategies to provide more authentic information to their customers. This research examines the impact of live video streaming (LVS), defined as broadcasts in real time to an audience over the Internet for business-to-consumer and business-to-business communication. Although LVS has been adopted as a marketing strategy by e-retailers, its effect on customers’ online purchase intention remains unknown. Drawing on construal level theory, this study empirically examines the impact of LVS on customers’ online purchase intention considering psychological distance and perceived uncertainty. We test the research framework with the aid of a quasi-experiment using secondary data collected from Taobao.com, the largest online trading platform in China, and two experimental designs. The presented results indicate that the LVS strategy can improve customers’ online purchase intention by reducing psychological distance and perceived uncertainty. In addition, product type moderates the impact of LVS on perceived uncertainty. This paper finally provides some of the practical and managerial implications of our findings.

Overview

The claims and statistics of this paper haven’t been checked yet.

Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.

A few free checks a day · papers already verified open instantly · results are public

Integrity signals

Registry

Crossref · 10.1080/02642069.2019.1576642

Cites

6 of 6 references verified0 citation errors · 0 not checkable

Statistics

Verification

Claims the paper makes

The claims and statistics of this paper haven’t been checked yet.

Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.

A few free checks a day · papers already verified open instantly · results are public

Self-check

Percentages, sums and reported differences re-computed from the paper’s own numbers.

The self-check needs the paper’s full text.

Citations

Cites

Research works printed but not linked: 91

  1. 10.1177/002224299706100303 · DOI · Paper page
  2. 10.1080/02642060903433997 · DOI
  3. 10.1007/s10660-010-9072-y · DOI · Paper page
  4. 10.1037/0096-3445.136.4.610 · DOI · Paper page
  5. 10.1016/j.jretai.2010.04.002 · DOI
  6. 10.1016/j.dss.2011.12.007 · DOI · Paper page
  7. Bründl, S. & Hess, T. (2016, June). Why do users broadcast? Examining individual motives and social capital on social live streaming platforms. PACIS 2016 Proceedings , (PP.332). PACIS.
  8. 10.1080/02642060903191108 · DOI
  9. 10.1080/02642069.2018.1437907 · DOI
  10. 10.1080/02642069.2010.545878 · DOI
  11. 10.1016/j.chb.2017.07.042 · DOI
  12. 10.1016/j.jretai.2016.02.001 · DOI
  13. Dawar N., 1994, Journal of Marketing, 58, 81
  14. 10.1080/02642060903437576 · DOI
  15. 10.2307/41703461 · DOI · Paper page
  16. 10.1037/1082-989X.12.1.1 · DOI · Paper page
  17. 10.1080/15252019.2009.10722161 · DOI
  18. 10.1093/jcr/ucx070 · DOI
  19. 10.1207/s15327663jcp0702_02 · DOI · Paper page
  20. Faraji-Rad A., 2016, Journal of Consumer Research, 44, 1
  21. 10.1016/S1057-7408(07)70015-3 · DOI · Paper page
  22. 10.1177/002224378101800104 · DOI · Paper page
  23. 10.1016/j.jesp.2007.10.005 · DOI · Paper page
  24. 10.1037/a0030730 · DOI
  25. Haimson, O. L. & Tang, J. C. (2017, May). What makes live events engaging on Facebook Live, Periscope, and Snapchat. Proceedings of the 2017 CHI conference on human factors in computing systems (pp. 48–60). ACM New York, NY, USA. Denver, Colorado, USA. · DOI · Paper page
  26. Hamilton, W. A., Garretson, O. & Kerne, A. (2014, April). Streaming on twitch: fostering participatory communities of play within live mixed media. Proceedings of the SIGCHI conference on human factors in computing systems (pp. 1315–1324). ACM New York, NY, USA. Toronto, Ontario, Canada. · DOI
  27. Hayes A. F., 2013, Introduction to mediation, moderation, and conditional process analysis: A regression-based approach
  28. 10.1016/j.chb.2012.07.020 · DOI
  29. 10.1080/714005120 · doi:10.1080/714005120
  30. 10.1016/j.jretai.2005.01.006 · DOI · Paper page
  31. 10.1080/02642069.2011.624595 · DOI
  32. 10.25300/MISQ/2017/41.3.14 · DOI
  33. 10.1016/j.chb.2017.06.006 · DOI · Paper page
  34. 10.1080/07421222.2004.11045817 · DOI · Paper page
  35. 10.1037/a0032413 · DOI
  36. 10.1086/592131 · DOI · Paper page
  37. 10.1016/S0148-2963(97)00062-3 · DOI · Paper page
  38. 10.1080/02642069.2011.529438 · DOI · Paper page
  39. 10.1509/jm.09.0199 · DOI · Paper page
  40. 10.1080/00913367.2002.10673675 · DOI · Paper page
  41. 10.1080/00913367.2014.956376 · DOI
  42. 10.1521/soco.2008.26.5.515 · DOI
  43. 10.1016/S0022-1031(02)00535-8 · DOI · Paper page
  44. 10.1037/0022-3514.75.1.5 · DOI · Paper page
  45. 10.1080/02642069.2011.575130 · DOI
  46. 10.1257/jep.25.3.3 · DOI · Paper page
  47. 10.1016/j.jretai.2017.06.003 · DOI
  48. 10.1016/j.chb.2014.02.007 · DOI · Paper page
  49. 10.1016/j.elerap.2009.07.003 · DOI · Paper page
  50. 10.1016/S1057-7408(07)70016-5 · DOI
  51. 10.1016/j.jbusres.2006.05.012 · DOI · Paper page
  52. 10.2307/20721420 · DOI · Paper page
  53. 10.1037/0022-3514.89.6.852 · DOI · Paper page
  54. 10.1086/259630 · DOI · Paper page
  55. Nunnally J. C., 1978, Psychometric theory
  56. 10.1080/02642069.2010.529436 · DOI · Paper page
  57. 10.1016/j.jbusres.2007.11.017 · DOI · Paper page
  58. 10.2307/25148783 · DOI · Paper page
  59. 10.1016/j.chb.2017.08.029 · DOI
  60. 10.1002/mar.20951 · DOI
  61. 10.1086/209405 · DOI · Paper page
  62. 10.1002/cb.163 · DOI · Paper page
  63. 10.1086/208958 · DOI
  64. 10.1207/s15328007sem1103_3 · DOI
  65. 10.1207/153276603768344799 · DOI
  66. Seering, J., Kraut, R. & Dabbish, L. (2017, February). Shaping pro and anti-social behavior on twitch through moderation and example-setting. Proceedings of the 2017 ACM conference on computer supported cooperative work and social computing (pp. 111–125). ACM New York, NY, USA. Portland, Oregon, USA. · DOI
  67. 10.1016/j.jretai.2004.04.001 · DOI · Paper page
  68. 10.1002/mar.20402 · DOI
  69. 10.1287/mksc.2015.0906 · DOI
  70. 10.1016/j.chb.2016.10.019 · DOI · Paper page
  71. 10.1016/j.elerap.2017.11.002 · DOI
  72. 10.1016/j.jcps.2016.01.001 · DOI
  73. 10.2307/25148705 · DOI · Paper page
  74. 10.1287/isre.13.2.187.87 · DOI · Paper page
  75. 10.1016/S1057-7408(07)70013-X · DOI · Paper page
  76. 10.1016/j.im.2011.11.002 · DOI
  77. 10.1080/02642069.2017.1380190 · DOI
  78. 10.1086/209209 · DOI · Paper page
  79. 10.1111/j.1467-9280.2008.02250.x · DOI · Paper page
  80. Wamser, F., Loh, F., Seufert, M., Tran-Gia, P., Bruschi, R. & Lago, P. (2017, May). Dynamic cloud service placement for live video streaming with a remote-controlled drone. 2017 IFIP/IEEE symposium on integrated network and service management (IM) . IEEE. Lisbon, Portugal. · doi:10.23919/inm.2017.7987400
  81. 10.1080/02642069.2017.1365140 · DOI
  82. 10.1080/02642069.2011.559225 · DOI
  83. 10.1016/j.jretai.2007.03.009 · DOI · Paper page
  84. 10.2307/3250957 · DOI · Paper page
  85. 10.1093/jcr/ucw045 · DOI
  86. 10.1016/j.dss.2016.06.009 · DOI
  87. 10.1080/02642069.2017.1393525 · DOI
  88. 10.1177/002224299606000203 · DOI · Paper page
  89. 10.1007/s10115-010-0287-y · DOI
  90. 10.1509/jmkr.48.3.486 · DOI · Paper page
  91. 10.1080/10447318.2017.1328006 · DOI

Cited by

See all 368

Metadata

Authors
Zhang, M., Qin, F., Wang, G. A., & Luo, C.
Venue
The Service Industries Journal
Publisher
Informa UK Limited
Published
2019-02-08
Volume
40
Issue
9-10
Pages
656-681
ISSN
  • 0264-2069 (ISSN-L)
  • 1743-9507
DOI
10.1080/02642069.2019.1576642
OpenAlex
W2911367200
Cited by
368
References
6
FWCI
51.00
Type
journal article
Language
en
Open access
closed
Funders
  • China Scholarship Council (201706255048)
  • National Natural Science Foundation of China (71572122, 71702126)

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.