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Affective and Cognitive Factors in Preferences
Abstract
Affective factors play an important role in the development and maintenance of preferences. The representation of affect can take a variety of forms, including motor responses and somatic reactions. This explains why cognitive methods of preference change that are directed at only one form of representation have seldom been effective.
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Metadata
- Authors
- Zajonc, R. B., & Markus, H.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1982-09
- Volume
- 9
- Issue
- 2
- Pages
- 123
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2049023573
- Cited by
- 1,066
- References
- 3
- FWCI
- 7.83
- Type
- journal article
- Language
- en
- Open access
- closed
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