The Influence of Source Credibility on Communication Effectiveness

Hovland, Carl I., Weiss, Walter·1951·Public Opinion Quarterly

DOI 10.1086/266350

Cited by (1,005)

Items 301–400 of 1,005

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Variation in Patients' Compliance with Doctors' Orders: Medical Practice and Doctor-Patient Interaction
Milton S. Davis · 1971 · The International Journal of Psychiatry in Medicine
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Kristin English, Kaye D. Sweetser, Monica Ancu · 2011 · American Behavioral Scientist
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Political Online Information Searching in Germany and the United States: Confirmation Bias, Source Credibility, and Attitude Impacts
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Designing Embodied Virtual Agents as Product Specialists in a Multi-Product Category E-Commerce: The Roles of Source Credibility and Social Presence
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Credibility in the blogosphere: A study of measurement and influence of wine blogs as an information source
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Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM
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Readers' reliance on source credibility in the service of comprehension.
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Consider the Source
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History of the sleeper effect: Some logical pitfalls in accepting the null hypothesis.
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It's Better to Give Than to Receive: The Role of Social Support, Trust, and Participation on Health-Related Social Networking Sites
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Celebrity Entrepreneur Endorsement and Advertising Effectiveness
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