Cited by 3,543Misinformation and Its ImpactsMemory Processes and InfluencesDeception detection and forensic psychology

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The Influence of Source Credibility on Communication Effectiveness

Hovland, Carl I., Weiss, Walter·1951·Public Opinion Quarterly

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Abstract

In a new test of the process of forgetting, the authors found that subjects, at the time of exposure, discounted material from “untrustworthy” sources. In time, however, the subjects tended to disassociate the content and the source with the result that the original scepticism faded and the “untrustworthy” material was accepted. Lies, in fact, seemed to be remembered better than truths.

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Background

Authors: Hovland, C. I., & Weiss, W.
Affiliations: Yale University (US)
Venue: Public Opinion Quarterly
Publisher: Oxford University Press (OUP)
Published: 1951
Volume: 15
Issue: 4
Pages: 635
ISSN: 0033-362X (ISSN-L)
DOI: 10.1086/266350
OpenAlex: W2120061261
Cited by: 3,543
References: 0
Citations by year: 2026: 302 · 2025: 216 · 2024: 217 · 2023: 209 · 2022: 201 · 2021: 181 · 2020: 203 · 2019: 145 · 2018: 129 · 2017: 137 · 2016: 115 · 2015: 128 · 2014: 128 · 2013: 115 · 2012: 110
FWCI: 25.39
Type: journal article
Language: en
Open access: closed
Locations: Public Opinion Quarterly (publishedVersion)
Topics: Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
Life Sciences › Neuroscience › Cognitive Neuroscience › Memory Processes and Influences
Social Sciences › Psychology › Social Psychology › Deception detection and forensic psychology
Keywords: source credibility, communication effectiveness, forgetting, memory retention, trustworthiness, skepticism, persuasion, misinformation

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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

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The Influence of Source Credibility on Communication Effectiveness

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