Bikinis Instigate Generalized Impatience in Intertemporal Choice
Open accessAbstract
Neuroscientific studies demonstrate that erotic stimuli activate the reward circuitry processing monetary and drug rewards. Theoretically, a general reward system may give rise to nonspecific effects: exposure to “hot stimuli” from one domain may thus affect decisions in a different domain. We show that exposure to sexy cues leads to more impatience in intertemporal choice between monetary rewards. Highlighting the role of a general reward circuitry, we demonstrate that individuals with a sensitive reward system are more susceptible to the effect of sex cues, that the effect generalizes to nonmonetary rewards, and that satiation attenuates the effect.
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Experimental manipulations can reduce delay discounting and impulsive choice, and some manipulations can increase them.
“Ample evidence reveals that experimental manipulations can reduce delay discounting and impulsive choice (for reviews see Koffarnus, Jarmolowicz, Mueller, & Bickel, 2013; Rung & Madden, 2018a) or increase it (e.g., Van den Bergh, Dewitte, & Warlop, 2008).”
From Changing Delay Discounting and Impulsive Choice: Implications for Addictions, Prevention, and Human Health (2019) · cites this paper as Van den Bergh et al., 2008
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- Authors
- Van den Bergh, B., Dewitte, S., & Warlop, L.
- Affiliations
- KU Leuven (BE)
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2008-06
- Volume
- 35
- Issue
- 1
- Pages
- 85-97
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2138201461
- Cited by
- 269
- References
- 64
- Citations by year
- 2026: 4 · 2025: 7 · 2024: 7 · 2023: 7 · 2022: 10 · 2021: 8 · 2020: 11 · 2019: 24 · 2018: 17 · 2017: 21 · 2016: 20 · 2015: 29 · 2014: 14 · 2013: 24 · 2012: 22
- FWCI
- 9.01
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Journal of Consumer Research (publishedVersion)
- SSRN Electronic Journal (acceptedVersion)
- Lirias (acceptedVersion, other-oa)
- Lirias (submittedVersion, other-oa)
- Funders
- Fonds Wetenschappelijk Onderzoek
- Vlaamse regering
- Topics
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Life Sciences › Neuroscience › Cognitive Neuroscience › Neural and Behavioral Psychology Studies
- Social Sciences › Safety Research › Experimental Behavioral Economics Studies
- Keywords
- intertemporal choice, impatience, erotic stimuli, reward systems, monetary rewards, satiation, impulsivity, domain generalization
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