Cited by 209Technology Adoption and User BehaviourHealth, Technology, Consumer BehaviorConsumer Behavior and Marketing Influence

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Investigating consumer intention to accept mobile payment systems through unified theory of acceptance model: An Indian perspective

Gupta, Kanishk, Arora, Nupur·2019·South Asian Journal of Business Studies

DOI 10.1108/sajbs-03-2019-0037

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Abstract

Purpose: The purpose of this paper is to examine the impact of key antecedents of unified theory of acceptance and use of technology model 2 on behavioral intention to accept and use mobile payment systems in National Capital Region, India. Design/methodology/approach: A sample of 267 mobile payment system users in National Capital Region was obtained through an online survey. A partial least squares method was used to find out whether key antecedents of UTAUT2 predict behavioral intention to accept mobile payment systems which further predicts use behavior toward mobile payment systems. Findings: The research substantiates that performance expectancy, effort expectancy, habit and facilitating conditions significantly predict behavioral intention, which in turn significantly predict use behavior to use mobile payment systems. Both social influence and hedonic motivation were weak predictors of behavioral intention. Research limitations/implications: The research substantiates that performance expectancy, effort expectancy, habit and facilitating conditions significantly predict behavioral intention, which in turn significantly predict use behavior to use mobile payment systems. Both social influence and hedonic motivation were weak predictors of behavioral intention. Originality/value: The research substantiates that performance expectancy, effort expectancy, habit and facilitating conditions significantly predict behavioral intention, which in turn significantly predict use behavior to use mobile payment systems. Both social influence and hedonic motivation were weak predictors of behavioral intention.

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Authors: Gupta, K., & Arora, N.
Affiliations: Vivekananda Institute of Professional Studies (IN)
ORCID: Arora, Nupur
Venue: South Asian Journal of Business Studies
Publisher: Emerald
Published: 2019-11-29
Volume: 9
Issue: 1
Pages: 88-114
ISSN: 2398-628X (ISSN-L)
DOI: 10.1108/sajbs-03-2019-0037
OpenAlex: W2999713194
Cited by: 208
References: 145
Citations by year: 2026: 16 · 2025: 42 · 2024: 40 · 2023: 51 · 2022: 35 · 2021: 18 · 2020: 5
FWCI: 17.18
Type: journal article
Language: en
Open access: closed
Licence: www.emerald.com/insight/site-policies (tdm)
Locations: South Asian Journal of Business Studies (publishedVersion)
Topics: Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
Health Sciences › Health Professions › Health Information Management › Health, Technology, Consumer Behavior
Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
Keywords: mobile payment systems, behavioral intention, UTAUT2, Unified Theory of Acceptance and Use of Technology, performance expectancy, effort expectancy, habit, facilitating conditions, social influence, hedonic motivation, technology acceptance, use behavior

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Investigating consumer intention to accept mobile payment systems through unified theory of acceptance model: An Indian perspective

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